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Publications

Publications

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  • All HBS Web  (528)
    • News  (148)
    • Research  (312)
    • Multimedia  (22)
  • Faculty Publications  (235)

Show Results For

  • All HBS Web  (528)
    • News  (148)
    • Research  (312)
    • Multimedia  (22)
  • Faculty Publications  (235)
← Page 5 of 528 Results →
  • November 2022
  • Case

Goonj: Growing in the Face of a Pandemic

By: V. Kasturi Rangan and Priyank Narayan
Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details
Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India
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Rangan, V. Kasturi, and Priyank Narayan. "Goonj: Growing in the Face of a Pandemic." Harvard Business School Case 523-051, November 2022.
  • 19 Dec 2006
  • First Look

First Look: December 19, 2006

provided by multinational firms. Detection Defection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models Authors:Scott Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2013
  • First Look

First Look: March 12

of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2015
  • News

51 Companies that are Changing the World

  • 28 Jun 2011
  • First Look

First Look: June 28

by examining the association between top executive turnovers and guidance. Although firm and industry characteristics are important determinants of guidance, we conclude that CEOs participate in firm-level policy decisions, whereas CFOs... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2018
  • News

On Hold for 45 Minutes? It Might Be Your Secret Customer Score

  • 09 Feb 2021
  • News

A CEO's Guide to Crafting a Message That Reassures and Inspires Staff During a Crisis

  • 10 Feb 2015
  • First Look

First Look: February 10

intermediary's technology. We develop a model to show that the intermediary would want to restrict sellers from charging buyers more for transactions it intermediates. With this restriction an intermediary can profitably raise demand for its services View Details
Keywords: Sean Silverthorne
  • 21 Sep 2011
  • News

How Netflix Blundered

  • 16 Apr 2015
  • News

Why e-commerce giants must reinvent, and why the human touch is still vital

  • Awards

American Marketing Association. Marketing Communications Special Interest Group Best Paper Award

By: Sunil Gupta
Winner of the 2003 Best Paper Award from the Marketing Communications Special Interest Group of the American Marketing Association for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of... View Details
  • 15 Mar 2015
  • News

Business in the time of social media

  • October 2019
  • Case

Street Symphony: Making Human Connections Through Music

By: Rohit Deshpandé
To Vijay Gupta, music was sacred. A highly accomplished and renowned violinist with The Los Angeles Philharmonic, Gupta believed the act of making and performing music was a deeply spiritual practice — one that had the power to heal audiences and musicians... View Details
Keywords: Arts; Cultural Entrepreneurship; Nonprofit Organizations; Social Issues; Business and Community Relations; Music Entertainment; Human Needs; Music Industry; Los Angeles; California; United States
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Deshpandé, Rohit. "Street Symphony: Making Human Connections Through Music." Harvard Business School Multimedia/Video Case 520-701, October 2019.
  • 02 Jun 2010
  • News

25 Year Consortium Fellow Research Excellence Award

  • 02 Mar 2016
  • News

Jack Ma’s expensive, lowkey strategy to battle Amazon for online shoppers

  • 05 Mar 2013
  • First Look

First Look: March 5

issuers deteriorates during credit booms, and that this deterioration forecasts low excess returns to corporate bondholders. The key insight is that changes in the pricing of credit risk disproportionately affect the financing costs faced View Details
Keywords: Sean Silverthorne
  • 01 Sep 2021
  • What Do You Think?

Can We Train for Trust?

experience. A new book by Sandra Sucher and Shalene Gupta examines trust at the institutional level. That is, it looks at relationships between a business organization and its stakeholders, including... View Details
Keywords: by James Heskett
  • 10 Nov 2015
  • First Look

November 10, 2015

Online Advertising By: Kireyev, Pavel, Koen Pauwels, and Sunil Gupta Abstract—As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2011
  • Research & Ideas

Most Popular Articles of 2010

Raghuram Iyengar, Sangman Han, and Sunil Gupta empirically assesses if friends indeed influence purchases. The answer: It depends. The End of Chimerica For the better part of the past decade, the world... View Details
Keywords: by Staff
  • 28 Jun 2021
  • News

Earning Your Team’s Trust

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