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March 2021
Case

Astralis Group: Determining a Brand Strategy

By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud

After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details

Article

Aligning Strategy and Sales

By: Frank V. Cespedes

Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as... View Details

Keywords: Strategy; Sales

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

business secrets would spill over to its competing line of business. They also feared that Acer could cross-subsidize its own brand with profits from its contract-manufacturing operations and so undercut their prices. In 2000, the View Details

Keywords: by Pankaj Ghemawat

October 2009
Teaching Note

Esquel Group: Integrating Business Strategy and Corporate Social Responsibility (TN)

By: F. Warren McFarlan

Teaching Note for [307076]. View Details

Keywords: Business Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Integration; Apparel and Accessories Industry; China

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 11: Using Diagnostic and Interactive Control Systems

By: Robert Simons

This module reading introduces diagnostic and interactive control systems. Diagnostic control systems are the management-by-exception systems that managers use to monitor the achievement of their business strategy. Interactive control systems are the systems that top... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Measurement; Diagnostic Control Systems; Interactive Control Systems; Emergent Strategy; Goal Setting; Incentives; Strategy; Motivation and Incentives; Goals and Objectives; Management Systems; Performance Evaluation

Teaching Interest

Strategy Execution

By: Dennis Campbell

This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

1.... View Details

June 2013
Background Note

Mobilizing an Online Business

By: Peter Coles and Benjamin Edelman

Entrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure. View Details

Keywords: Mobilization Strategy; Network Effects; Platforms; Internet; Entrepreneurship; Strategy; Two-Sided Platforms; Technology Adoption; Innovation Strategy; Information Technology Industry; Telecommunications Industry; Computer Industry

October 2017
Article

Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions

By: Anoop R. Menon and Dennis Yao

This paper proposes an approach for modeling competitive interactions that incorporates the costs to firms of changing strategy. The costs associated with strategy modifications, which we term “repositioning costs,” are particularly relevant to competitive interactions... View Details

Keywords: ＂Repositioning Costs; Strategy Dynamics; Strategic Interaction; Capabilities; Cost; Strategy; Change; Game Theory; Organizational Change and Adaptation

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Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

23 Sep 2008
Other Presentation

Strategy for Social Enterprises

By: Michael E. Porter

Strategy presentation at the Harvard Business School Club of Greater New York. Topics include: strategy for museums and social enterprises. View Details

Keywords: Strategy; Society; United States

February 2021
Module Note

Intellectual Property Strategy

By: Andy Wu and Aticus Peterson

Managing intellectual property (IP) in information technology—digital technologies like software or computing hardware—requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses... View Details

Keywords: Intellectual Property; Information Technology; Management; Strategy

21 Dec 2011
Research & Ideas

The Most Common Strategy Mistakes

"Michael Porter didn't get to be a giant in the field of competition and strategy by hunting small game." Joan Magretta begins her new book on Harvard Business School's Michael Porter's work by... View Details

Keywords: by Joan Magretta

April 2013
Article

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu

This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details

Keywords: Business Model Innovation; Imitation; Sponsor-based Business Model; Strategic Revelation; Strategic Concealment; Business Model; Innovation and Invention; Price; Competitive Strategy; Adoption; Value; Duopoly and Oligopoly; Product; Customers; Market Entry and Exit; Monopoly

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2001
Book

Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

By: John A. Quelch

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2013
Book

Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

By: Anita Elberse

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details

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January 1993 (Revised October 1994)
Case

Harvard Business School: Strategies from Inception Through World War II

By: Hugo Uyterhoeven

Keywords: Strategy; Business Education

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May 2012
Article

Global Business Speaks English: Why You Need a Language Strategy Now

By: Tsedal Neeley

12 May 2015
Conference Presentation

Shared Value and Strategy

By: Michael E. Porter

The best companies don't compete to be the best—they compete to be unique. Harvard Business School's Prof. Michael E. Porter applies his classic strategy framework to shared value as a differentiating strategy to enhance competitiveness. This slide presentation was... View Details

Keywords: Strategy; Society; Competitive Advantage; United States

September 2011
Article

On Testing Business Models

By: D. Huelsbeck, K. Merchant and Tatiana Sandino

This study explored management decisions regarding formal empirical testing of business models. It documented a test of one company's business model under seemingly favorable conditions for such a test – a successful single product firm following a consistent strategy... View Details

Keywords: Performance Measurement; Non-financial Performance Measures; Business Models; Management Control; Decisions; Business Model; Performance Evaluation

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July 2005
Teaching Note

Enabling Business Strategy with IT at the World Bank (TN)

By: F. Warren McFarlan

Teaching Note to (9-304-055). View Details

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