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  • All HBS Web  (2,173)
    • People  (13)
    • News  (364)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
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  • All HBS Web  (2,173)
    • People  (13)
    • News  (364)
    • Research  (1,315)
    • Events  (1)
    • Multimedia  (5)
  • Faculty Publications  (812)
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  • 26 Jul 2016
  • News

Alumni Capture the Essence of Pokemon GO Craze

can be derived from the phenomenon. To gather alumni thoughts and takeaways, we went on social media with a question: “How can other brands replicate the breakout success of Pokemon GO or can they?” Here are a sampling of their responses:... View Details
Keywords: Arts, Entertainment
  • 01 Dec 2008
  • News

Designing Change

most of the talking. Slowly, he gets the buy-in he’s been looking for as affiliates see the new logo’s influence on clients. At the same time, Boyd and his senior management team invigorate a jaded corporate culture that is divorced from... View Details
Keywords: Julia Hanna
  • 01 Jun 2013
  • News

Brick by Brick

Meanwhile, birth rates declined, and children had less interest in toys that didn't offer instant gratification. Serious jolts were also taking place in the LEGO Group. Kjeld, out of the office for a year following a serious illness in 1993, appointed a View Details
Keywords: toys; Miscellaneous Store Retailers; Retail Trade
  • 29 Aug 2023
  • News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
  • 01 Dec 2010
  • News

Faculty Research Online

recent Mindful Leadership conference taught with a Buddhist meditation master. See http://hbswk.hbs.edu/item/6482.html. The Consumer Appeal of Underdog Branding Research by Assistant Professor Anat Keinan and colleagues explains how and... View Details
  • 01 Dec 2022
  • News

Full Court Press

Whitaker Peace & Development Initiative, and even former President Barack Obama. Strategic investors like Nigerian conglomerate owner Tunde Folawiyo and Tope Lawani (MBA 1995), co-CEO of Helios Fairfax Partners and cofounder and managing... View Details
Keywords: Dan Morrell
  • 01 Dec 2001
  • News

A Close-Up Look at the Men behind the Empire

immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
Keywords: Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices; Corporate, Subsidiary, and Regional Managing Offices
  • 20 Jul 2022
  • News

Wired to be Inspired

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Professor Ranjay Gulati, whose research looks at how the most resilient companies approach growth and profitability, chaired the Advanced Management Program at HBS for many... View Details
Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises
  • 20 Jan 2023
  • News

Free Spirits

Island, Golden Road Brewing, and Omission, also offer low or no-alcohol beers. But the company’s flagship is Bud Zero, which arrived on the scene in 2020, in a splashy partnership with the retired NBA player Dwayne Wade. “We saw that as an interesting way to bring the... View Details
Keywords: Jen McFarland Flint; Food Services and Drinking Places; Hospitality
  • 01 Sep 2003
  • News

Alumni Bookshelf

leaders. Brand Aid by Brad VanAuken (MBA ’84) (American Management Association) This reference guide is aimed at solving tough branding problems and strengthening marketing... View Details
Keywords: Publishing Industries (except Internet); Information
  • 06 Dec 2021
  • News

Rescue & Recovery

been stationed on the East Coast, rather than its Portland headquarters, and the choice was deliberate. Between her presence and experience, as well as her particular brand of service leadership, McKenna is already shifting the... View Details
Keywords: Jen McFarland Flint; photographed by Stephen Voss; Social Assistance; Health, Social Assistance
  • 01 Jun 2017
  • News

Surveying Students’ Summer Plans

brands (like Tim Tams), so I was looking for an opportunity to work on strategic brand initiatives with a firm that has similarly beloved products. Also, my wife and I enjoy outdoor activities and have heard... View Details
Keywords: Julia Hanna
  • 01 Dec 2008
  • News

Innovation as P&G’s Key

every level, and effectively manage risk. At Honeywell, for example, the Automation and Control Solutions business relies on a homegrown Velocity Portfolio Manager software program for managers. At a glance... View Details
Keywords: Sean Silverthorne; Food Manufacturing; Manufacturing; Miscellaneous Manufacturing; Manufacturing
  • 01 Jun 2014
  • News

Faculty Q&A: The Cup Runneth Over

smooth experience, Brazil's brand will take a hit. To claim success, Brazil must put on a great party, demonstrate efficient economic management of the Cup, keep financial corruption to a minimum, and... View Details
Keywords: Garry Emmons
  • 21 May 2018
  • News

Community Partners Delivers “Expert Goodness” to the Bay Area

here. HBSAB Hosts CEO Brand Leadership Roundtable The HBS Association of Boston (HBSAB) held its 10th Annual CEO Brand Leadership Roundtable, “How Best-Selling Brands Thrive in... View Details
Keywords: Margie Kelley
  • 01 Sep 2010
  • News

Fair Trade

of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade
  • 28 Feb 2014
  • News

The First Five Years: Omowale Casselle (MBA 2009)

the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart,... View Details
Keywords: General Merchandise Stores; Retail Trade
  • 14 Oct 2020
  • News

Sewn with Love

could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
  • 01 Sep 2013
  • News

Who Are We?

Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive... View Details
Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation
  • 01 Jan 2004
  • News

A. G. Lafley, MBA 1977

company's bevy of billion-dollar brands like Crest, Pampers, and Tide. He has also given considerable emphasis to nurturing talent, instituting leadership programs aimed at everyone from P&G's top 100 View Details
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