Publications

October 1995
Case

Robert Mondavi Corporation

By: Ray A. Goldberg and Thomas N. Urban Jr

As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry

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13 Jun 2018
Working Paper Summaries

Learning to Become a Taste Expert

Keywords: by Kathryn A. Latour and John A. Deighton; Food & Beverage

20 Nov 2019
Video

Susana Balbo

Susana Balbo, owner and chief winemaker of Susana Balbo Wines based in Argentina, discusses innovating through two different means: innovating by applying technology to a traditional product in order to keep... View Details

12 Feb 2013
First Look

First Look: Feb. 12

(Lafite): Plus ça change Goldberg, Ray A., Arthur I Segel, Elie Ofek, and Carin-Isabel KnoopHarvard Business School Case 913-402 For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild... View Details

Keywords: Sean Silverthorne

20 Nov 2019
Video

Susana Balbo

Susana Balbo, owner and chief wine maker of Susana Balbo wines, based in Argentia, discusses the important role that business leaders play in economic development, especially when it comes to sustainability.... View Details

18 Jun 2024
Cold Call Podcast

How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand

Keywords: Re: Tiona W. Zuzul; Food & Beverage; Agriculture & Agribusiness

September 2004 (Revised December 2005)
Case

Chardonnay Shortage at Mondavi Winery, The

Mondavi Winery is facing a shortage of its Chardonnay wine. This shortage will disrupt its positioning in wine outlets and impact earnings. Allows students to discuss how to communicate such temporary--but financially important--shocks to the capital markets and... View Details

Keywords: Plant-Based Agribusiness; Business Earnings; Production; System Shocks; Capital Markets; Agriculture and Agribusiness Industry

4 PM – 6 PM EDT, 18 Apr 2017
HBS Alumni Events

Alumni 101

There are 80,000+ HBS alumni around the world. Welcome to your new network. Before you go off and forget about us, join us for a primer on how to be an HBS alumnus. We'll have beer and wine and snacks and information regarding joining Alumni Clubs, using the Alumni... View Details

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other organic food... View Details

Keywords: Carmen Nobel

15 Aug 2013
News

The buzz on Americans drinking less beer

3:30 PM – 5:30 PM EDT, 20 Apr 2016

Alumni: 101

August 2018 (Revised April 2019)
Supplement

Chateau Winery (B): Supervised Learning

By: Srikant M. Datar and Caitlin N. Bowler

This case builds directly on “Chateau Winery (A).” In this case, Bill Booth, marketing manager of a regional wine distributor, shifts to supervised learning techniques to try to predict which deals he should offer to customers based on the purchasing behavior of those... View Details

Keywords: Data Science; Clustering; Analytics and Data Science; Customers; Marketing; Analysis

21 Dec 2019
News

Three Myths About Creativity That Are Probably Holding You Back

February 2009
Article

Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees

By: Peter Roberts and Mukti Khaire

When product quality cannot be ascertained in advance of purchase, producers must convince relevant audiences that they are worthy of consideration as quality players. We propose that quality-oriented producers will selectively publicize information about their skilled... View Details

Keywords: Competency and Skills; Employees; Product; Quality; Food and Beverage Industry; Australia

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July 2005
Case

Freemark Abbey Winery (Abridged)

Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Food and Beverage Industry

29 Jun 2007
First Look

First Look: June 29, 2007

the (A) case. Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407071 Free the Grapes—Direct-to-Consumer Shipping in the Wine Industry Harvard Business School Case 707-472 While View Details

Keywords: Martha Lagace

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

January 2009 (Revised February 2013)
Case

Appellation Shanxi: Grace Vineyard

By: William C. Kirby, Michael Shih-ta Chen and Keith Chi-ho Wong

Grace Vineyard was a rare family-owned, private winery in China that was set on establishing itself as a world-renowned, quality vintner. Judy Leissner, the second-generation company leader, was at a crossroads in how she wanted to grow the business that her father... View Details

Keywords: Family Business; Growth and Development Strategy; Family Ownership; State Ownership; Expansion; Food and Beverage Industry; China