Video - Publications - Faculty & Research

June 2013
Supplement

Studio Moderna - Sandi Cesko, CEO, Video Supplement

By: Jim Sharpe

This is the Video Supplement for Studio Moderna - A Venture in Eastern Europe (HBS Case #808110). View Details

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April 2012
Article

Emotion-induced Engagement in Internet Video Ads

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details

Keywords: Behavior; Online Advertising; Emotions

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September 2020
Supplement

The Reinvention of Kodak (B) Video Case Supplement

By: Ryan Raffaelli

This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details

Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy

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August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

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June 2018
Article

Video Content Marketing: The Making of Clips

By: Xuan Liu, Savannah Wei Shi, Thales S. Teixeira and Michel Wedel

Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video content online through original trailers of movies, sitcoms, and video games. Marketers... View Details

Keywords: Film Entertainment; Marketing; Digital Marketing; Performance Effectiveness; Performance Improvement

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February 2007 (Revised August 2007)
Case

Urban Video Game Academy: Getting in the Game

By: Lynda M. Applegate and Susan Saltrick

Urban Video Game Academy was founded to enhance the academic and career prospects of urban youth. How will its founder grow it into a sustainable business? Provides an opportunity to discuss the challenges of social entrepreneurship and how to create a sustainable... View Details

Keywords: Social Entrepreneurship; Business Model; Social Enterprise; Change Management; Education; Video Game Industry; Video Game Industry

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April 2007
Case

Leadership Forum: Building Great Careers - Video

By: D. Quinn Mills and Carole Winkler

Leadership: Can I learn it, how do I do it, and how can I use it to advance my career? How is today's world different from the one our teachers entered years ago, and how does that affect me? The two videos on this DVD address these and other questions typically asked... View Details

Keywords: Personal Development and Career; Work-Life Balance; Leadership Development; Talent and Talent Management; Leadership Style; Knowledge Dissemination; Teaching; Executive Education; Decision Choices and Conditions; Management Style; Education Industry

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August 2017
Supplement

Golden Rule Video Supplement

By: Andrew Wasynczuk

Keywords: Ethics; Business Ethics; Business Law; Corporate Accountability; Law; Executives; Management Education; Management; Negotiation; Negotiator's Dilemma; Negotiations; Value Creation; Value; Moral Compass; Moral Leadership

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March 2007
Supplement

MK Taxi - Video

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May 2003
Supplement

ZARA: Fast Fashion Video

Presents roundtable discussions and vignettes introducing the company and providing an inside view of the four stages of ZARA's business system, including design, sourcing and manufacturing, distribution, and retailing. View Details

Keywords: Strategy; Business Processes; Retail Industry

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