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  • All HBS Web  (1,357)
    • People  (7)
    • News  (299)
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    • Events  (1)
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Show Results For

  • All HBS Web  (1,357)
    • People  (7)
    • News  (299)
    • Research  (612)
    • Events  (1)
    • Multimedia  (14)
  • Faculty Publications  (238)
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  • 01 Mar 2005
  • News

Lighting It Up

used to be a one-season event,” Wilkins noted. “Now most customers want to leave lighting up year-round because it signifies a special event.” Wilkins is excited by the prospect that more American cities may come to look like Hong Kong and thrilled to be involved in... View Details
Keywords: lighting; Electric Power Generation, Transmission, Distribution; Utilities
  • 04 Sep 2019
  • News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
  • 11 Aug 2014
  • News

The First Five Years: Melissa Fensterstock (MBA 2012)

repel creepy guys at the bar. While the list of pests is endless, the vision is to build a lifestyle brand that is much broader than just for repelling bugs. However, before expanding, we must develop View Details
  • 01 Dec 2002
  • News

Alumni Bookshelf

did not give rise to a “new economy,” and offers advice on how to restore American economic growth. The Brand Management Checklist by Alan Bradley (“Brad”) VanAuken (MBA '84) (Kogan Page) A comprehensive resource on View Details
  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

lesson plans before they arrive, to building a special cafeteria to accommodate school groups, where three shifts of 450 students eat lunch almost every weekday. While McCarter is proud that the Field has increased the number of... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 07 Oct 2024
  • News

On the Move: Nikos Bartzoulianos (MBA 2008)

After nearly nine years in a series of marketing and strategy roles at Samsung—where he logged approximately 2.5 million air miles and earned status as a “permanent resident” of Korea—Nikos Bartzoulianos (MBA 2008) made the leap to Electrolux Group Chief Marketing... View Details
  • 01 Sep 2011
  • News

Faculty Research Online

HBS Cases: KFC’s Explosive Growth in China In China, Yum! Brands is opening a KFC store every day. But this is not the KFC known in America. A recent case study written by Professor David Bell and Agribusiness Program director Mary... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2023
  • News

March 2023 Alumni and Faculty Books

concrete roadmap towards brand building that will give you an unmatched strategic advantage. The Way Up: Climbing the Corporate Mountain as a Professional of Color By Errol L. Pierre (AMP 203, 2022) and Jim... View Details
Keywords: Publishing Industries (except Internet); Information
  • 26 Jul 2011
  • News

An Entrepreneur of the Arts

moved to the United States in 1993 and settled in Chicago. An early blooming entrepreneur, Efimova founded Russian Pointe, her first company, in 1998 while she was a junior in college. Russian Pointe, a brand of luxury ballet shoes, is a... View Details
Keywords: ballet; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management
  • 01 Mar 2023
  • News

Elevator Pitch: Spread the Wealth

Australian brand Maggie Beer. Building on a $5 million early fundraise, Upstreet has opened a funding round to build its share rewards program and begin expansion into the... View Details
Keywords: entrepreneurship; stock ownership; customer rewards; employee retention; financial literacy; Securities, Commodities, and Other Financial Investments; Finance
  • 31 Aug 2016
  • News

Managing McDonald’s Makeover

that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.) In quickly tapping a relative... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • 01 Jan 2009
  • News

William K. Bowes Jr., MBA 1952

Silicon Valley’s burgeoning venture capital industry. Founding U.S. Venture Partners in 1981 provided Bowes the opportunity to help create, rather than merely finance, initiatives at their earliest stages. The firm has shaped the software, health-care, e-commerce, and... View Details
  • 01 Sep 2020
  • News

Action Plan: Finding Fluency

Dunaway, the pandemic meant rethinking all of the company’s marketing plans. A veteran of established brands such as Frito-Lay, Yahoo, and Nintendo, Dunaway joined Duolingo in 2018 to build a marketing... View Details
Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services
  • 01 Sep 2012
  • News

On a Sound Track

Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 21 May 2021
  • News

See Us Unite for Change

Courtesy Sheila Lirio Marcelo In honor of Asian American and Pacific Islander (AAPI) month, MTV’s Entertainment brands are streaming a global television special, “See Us Unite for Change,” on May 21. Hosted by comedian Ken Jeong, the... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 25 Feb 2020
  • News

Case Study: The Credit Bureau

they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
Keywords: Jen McFarland Flint; Real Estate
  • 01 Dec 2013
  • News

Len Schlesinger Returns

Limited Brands, I had to transition from a knockoff design and speed-sourcing model to building brands and coming to grips with what that meant to our portfolio of businesses. There is nothing more dramatic... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Sep 2018
  • News

3-Minute Briefing: Rob Price (MBA 1997)

I learned classical piano in the traditional way as a kid, but as soon as I could get a synthesizer and play Foreigner and Journey, I escaped. That, for me, reinforces how our method builds on traditional programs. Our philosophy is that... View Details
Keywords: Jen McFarland Flint; Educational Services
  • 12 Apr 2011
  • News

Twelve Global Finalists Compete at HBS

'03 David Merle, MBA '03 Superdome building integrated photovoltaics India HBS Club of India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America HBS Club of Brazil Thomaz Srougi, GMP 6 2009 Dr. Consulta... View Details
Keywords: Multiple alumni
  • 01 Jun 2012
  • News

A Better World, One Idea at a Time

offering a brand of all-natural facial moisturizing oils derived from argan oil, obtained from southern Morocco’s argan tree. The company will work with the rural poor to build sustainable business around... View Details
Keywords: contests; awards; cosmetics; Crop Production; Agriculture; Chemical Manufacturing; Manufacturing; Nonstore Retailers; Retail Trade
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