Publications

Research Summary

Ruling the Waves: Business and Politics along the Technological Frontier

By: Debora L. Spar

There are certain periods of time when technological innovation pushes at the frontiers of government and law; when technology undermines state authority and opens massive loopholes for entreneneurs to exploit. During these critical junctures, rules disappear and... View Details

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

On the face of it, social marketing is a cinch. Here's one scenario. You as a marketer want people who are living in poverty to take better care of their health. So, given your profession, what do you do?... View Details

Keywords: by Martha Lagace

16 Dec 2014
News

The Power of Market Creation

2010
Chapter

Consumer Policy: Business and the Politics of Consumption

By: Gunnar Trumbull

Keywords: Demand and Consumers; Policy

August 2005 (Revised March 2007)
Case

Politics and Prudential Supervision: ABN Amro's Bid for Antonveneta (A)

By: Rawi E. Abdelal and Christopher Bruner

Involves the March 2005 takeover bid launched by ABN Amro, the Dutch bank, for Padua-based Banca Antoniana Popolare Veneta S.p.A. (Antonveneta)--a bid that many would view as a test of Italy's commitment to the creation of a single European market for financial... View Details

Keywords: History; Transformation; Business and Government Relations; Integration; Competitive Strategy; Mergers and Acquisitions; Emerging Markets; Financial Markets; Banks and Banking; Financial Services Industry; European Union; Italy

March 2024
Article

How Foes Become Allies: The Shifting Role of Business in Climate Politics

By: Irja Vormedal and Jonas Meckling

Firms often oppose costly public policy reforms—but under what conditions may they come to support such reforms? Previous scholarship has taken a predominantly static approach to the analysis of business positions. Here, we advance a dynamic theory of change in... View Details

Keywords: Policy; Environmental Regulation; Business and Government Relations

Read Now

September 2019
Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details

Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

03 Feb 2003
Research & Ideas

Homeland Security: A Ready-made Market

government are mysterious, he added—the making of laws and sausages are two activities better left behind closed doors. The CIA can talk to the INS, but there are policy issues that affect the speed of adopting new systems.— Mark Hogan, BEA Government Systems The View Details

Keywords: by Julia Hanna; Service

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

register. It did for Trump, but not for Clinton. Close the sale. Political marketing requires you win a plurality of votes not every day but on a single day once in four years. Timing is everything. Trump... View Details

Keywords: by John A. Quelch

23 Apr 2001
Research & Ideas

Market Research Meets the “People Factor”

The organizational environment, according to Zaltman and Deshpandé, is a "critical factor" in the transfer of knowledge. A company's organizational structure, for instance, along with the political acceptability of View Details

Keywords: by Martha Lagace

2019
Chapter

International Business and Emerging Markets in Historical Perspective

By: Geoffrey Jones

This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of globalization in the 19th century, Western firms sought access to resources, and they faced... View Details

Keywords: Emerging Markets; Business History; Multinational Firms and Management; Globalization

1995
Chapter

Marketing and Public Policy

By: S. A. Greyser

Keywords: Marketing; Policy; Government and Politics

2012
Book

Strength in Numbers: The Political Power of Weak Interests

By: Gunnar Trumbull

This book investigates the sources of interest group influence on public policy. Trumbull argues that diffuse groups like consumers are more influential, and industry less influential, than we commonly assume. View Details

Keywords: Government and Politics; Interests; Power and Influence; Demand and Consumers; Policy

2008
Book

Greater Good: How Good Marketing Makes for Better Democracy

By: John A. Quelch and Katherine E. Jocz

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In "Greater Good", the authors contend that marketing performs an essential societal function—and does so democratically.... View Details

Keywords: Economic Systems; Governing Rules, Regulations, and Reforms; Government and Politics; Marketing; Practice; Welfare