Publications

November 2021 (Revised December 2022)
Case

Farfetch: Digital Transformation for Luxury Brands

By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli

Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details

October 2021 (Revised February 2023)
Case

Ant Group (A)

By: Krishna G. Palepu, Feng Zhu, Susie L. Ma and Kerry Herman

In 2004, Chinese e-commerce company Alibaba created Alipay, an app to facilitate payments on its e-commerce sites. As Alibaba grew, so did Alipay, until Alipay spawned its own ecosystem of financial technology products and services under the name of Ant Group. By 2020,... View Details

Keywords: Payment Systems; Information Technology; Value Creation; Network Effects; Strategy; Disruptive Innovation; Initial Public Offering; Technology Industry; Technology Industry; China

Research Summary

Overview

By: Jeffrey J. Bussgang

Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details

Research Summary

Overview

Start Up Strategy and Management

Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective course... View Details

April 2024 (Revised August 2024)
Case

The Engine

By: Joshua Lev Krieger, Jim Matheson, Fiona Murray and Nicholas Christman

The Engine, a venture capital firm founded by MIT to fill a gap in the technology funding landscape by commercializing breakthrough science and technology. Led by managing partner and CEO Katie Rae, the Engine's unique approach involved an unusually longer fund life,... View Details

Keywords: Growth and Development Strategy; Mission and Purpose; Venture Capital; Business Startups; Entrepreneurial Finance; Financial Services Industry

Marco Iansiti, David Sarnoff Professor of Business Administration,is a codirector of the Laboratory for Information Science at Harvard and of the Digital Initiative at HBS.

Prof. Iansiti's research examines the digital transformation of companies and... View Details

Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology

March 2019
Article

Open Source Software and Firm Productivity

By: Frank Nagle

As open source software (OSS) is increasingly used as a key input by firms, understanding its impact on productivity becomes critical. This study measures the firm-level productivity impact of nonpecuniary (free) OSS and finds a positive and significant value-added... View Details

Keywords: Applications and Software; Open Source Distribution; Performance Productivity; Information Technology; Strategy

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2023
Working Paper

Coordinated R&D Programs and the Creation of New Industries

By: Daniel P. Gross and Maria P. Roche

Complex systems technologies—including “deep tech”—are prone to numerous frictions that stymie commercial development. Yet technologies with these features underpin some of the most valuable industries of the past century. We examine how large, mission-oriented... View Details

Keywords: Research and Development; Policy; Business and Government Relations; Technological Innovation; Collaborative Innovation and Invention

SSRN

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Research Summary

Overview

By: Brian L. Trelstad

The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture—the Internet continues to put a growing number of Americans to work. “In a very flat economy the Internet View Details

Keywords: by Dina Gerdeman; Publishing

21 Jul 2013
News

Smartphone Boom Ending as Price Drop Hits Apple

23 Aug 2004
Research & Ideas

Strategy for Small Fish

or multiple keystones, the heart of technology strategy for a niche player is to continually innovate by integrating technology available from the ecosystem to sharpen the... View Details

Keywords: by Marco Iansiti & Roy Levien

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

February–March 2013
Article

The Mobile Banking and Payment Revolution

By: Sunil Gupta

Mobile technology is revolutionizing the global banking and payment industry. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries and reach a large population of unbanked customers in emerging markets.... View Details

Keywords: Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Banks and Banking; Banking Industry

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January 2006 (Revised November 2007)
Compilation

Podcasting

By: Thomas R. Eisenmann and Kerry Herman

Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details

Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry

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Teaching Interest

Overview

By: John A. Deighton

I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details

Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry

2024
Working Paper

Digital Platforms 2.0: Learnings, Opportunities, and Challenges

By: Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Oery, Ananya Sen, Marshall W Van Alstyne, Prasad Vana, Kenneth C Wilbur, Xu Zhang and Bobby Zhou

Platform-based digital ecosystems form the backbone of our interactions with the Internet. Over the past decade, digital ecosystems have witnessed significant growth, both in terms of industry footprint and academic research. Yet, the challenges associated with their... View Details

Keywords: Digital Platforms; Technology Adoption; E-commerce; Market Design