Publications

February 2019 (Revised July 2019)
Case

Sales Force Management at Nobel Ilac

By: Doug J. Chung and Gamze Yucaoglu

Nobel Ilac was a Turkish generic pharmaceutical company marketing more than 100 drugs in 20 countries and, as of 2017, had over 2,500 employees worldwide. Nobel had implemented a transformation strategy—more specifically, a customer segmentation plan—whereby the sales... View Details

Keywords: Sales Strategy; Compensation; Employee Retention; Recruiting; Pharmaceuticals; Salesforce Management; Strategy; Organizational Design; Human Resources; Compensation and Benefits; Employees; Retention; Recruitment; Pharmaceutical Industry; Turkey

TeachingInterests

Strategy Execution

By: Dennis Campbell

This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

1.... View Details

11 Aug 2008
Research & Ideas

Strategy Execution and the Balanced Scorecard

Companies often manage strategy in fits and starts. Though executives may formulate an excellent strategy, it easily fades from memory as the organization tackles day-to-day operations issues, doing what HBS... View Details

Keywords: by Martha Lagace

11 May 2012
Working Paper Summaries

Creating an R&D Strategy

Keywords: by Gary P. Pisano

March 1995 (Revised April 1995)
Case

NIKE Inc. in the 1990s (B): Strategy and Management Changes, 1993-1994

By: Robert J. Dolan

Describes Nike's performance to 1994 and describes challenges facing the new president and COO, Thomas Clarke. View Details

Keywords: Performance; Problems and Challenges; Management Teams

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States

Article

Why Do People Give?: New Evidence and Strategies for Nonprofit Managers

By: David M. Van Slyke and Arthur C. Brooks

Find at Harvard

1994
Casebook

International Trade and Competition: Cases and Notes in Strategy and Management

By: B. Gomes-Casseres and D. B. Yoffie

Keywords: Global Strategy; Globalized Firms and Management

Find at Harvard

2019
Working Paper

Why Has Strategy Become Irrelevant? Understanding the Complete Strategy Landscape

By: David J. Collis

Developing the firm’s strategy was once seen as the most important task facing a CEO. Yet in the last 20 years, the practice of strategy has been relegated to a routinized function—part of the annual planning process, like performance management and succession planning... View Details

Keywords: Strategy; Value Creation; Organizational Change and Adaptation

SSRN

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January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

The 15-module Strategy Execution series forms a complete course that teaches the latest techniques for using performance measurement and control systems to implement strategy. Module... View Details

13 Nov 2020
News

Make Tax Planning a Part of Your Company’s Risk Management Strategy

March 2012 (Revised October 2012)
Case

Hayman Capital Management

By: Robin Greenwood, Julie Messina and Jared Dourdeville

In late December 2011, Hayman Capital founder and portfolio manager Kyle Bass was reviewing Japanese government budget projections for 2012. The projections appeared contrary to Hayman Capital's views on Japan, where the fund had built a bearish position. Japan had the... View Details

Keywords: Investment Management; Speculative Bubbles; Japan; Government Policy; Financial Management; Price Bubble; Credit; Financial Strategy; Behavioral Finance; Government and Politics; Macroeconomics; Financial Services Industry; Japan

TeachingInterests

Strategy and Technology

By: Andy Wu

The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

What strategies win in markets with network effects?
How can technology be... View Details

Web

Strategy - Institute For Strategy And Competitiveness

HBS ISC Strategy Strategy Strategy Explained Business Strategy Creating a Successful Strategy Corporate View Details

Web

Next-generation Strategy

The future of work is here, and leaders must embrace the opportunities presented by shifting demographics and new employment models. See past generational stereotypes Leaders and managers must see each employee as an individual rather... View Details

Research Summary

Mastering Strategy Execution

By: Robert Simons

Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

November 2007 (Revised January 2010)
Case

ThedaCare: System Strategy

By: Michael E. Porter and Sachin H. Jain

Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of numerous community hospitals into hospital systems. Based in Appleton, Wisconsin, ThedaCare stood out among community hospital systems in its pursuit of service... View Details

Keywords: Value Creation; Health Care and Treatment; Problems and Challenges; Innovation and Invention; Health Industry; Wisconsin