Strategy - Publications - Faculty & Research

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

Citation

Purchase

January 2006 (Revised February 2006)
Case

E.ON Corporate Strategy

By: Forest L. Reinhardt and Sebastian Frankenberger

Examines the corporate strategy of German energy giant E.ON. The firm is vertically integrated, horizontally diversified across electricity and natural gas, and active in numerous countries in Europe as well as in the United States. Explores the costs and benefits of... View Details

Keywords: Diversification; Vertical Integration; Corporate Strategy; Globalization; Energy Sources; Economics; Energy Industry; Germany; United States; Europe

Citation

Educators

Purchase

Teaching Interest

Strategy For Entrepreneurs

By: Rembrand M. Koning

Strategy for Entrepreneurs (SFE) helps students develop better strategies for the ventures they start, the startups they will join, and the new companies they might invest in. The course pushes students to write down a theory of value and then design and run... View Details

December 2013
Course Overview Note

Digital Marketing Strategy

By: Thales Teixeira

Digital Marketing Strategy is the process by which firms employ, either partially or exclusively, digital tools, techniques, and tactics to create value for customers. View Details

Keywords: Digital Marketing; Brands And Branding; Marketing

Citation

Purchase

January–February 2018
Article

Inclusive Growth: Profitable Strategies for Tackling Poverty and Inequality

By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat

More than a billion people in the developing world remain in extreme poverty and outside the formal economy. Traditional CSR programs have done little to alleviate the situation and rarely produce transformative change.
Instead of trying to fix local problems,... View Details

Keywords: Inclusive Growth; Sustainability; Social Impact; Business Strategy; Shared Value; Impact Investing; Inequality; Corporate Governance; Balanced Scorecard; Strategy Execution; Economic Growth; Developing Countries and Economies; Poverty; Equality and Inequality; Corporate Social Responsibility and Impact; Strategy; Investment

Citation

Find at Harvard

Register to Read

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

77 percent of its profits from outside North America. But Goizueta's strategy soon ran into trouble, due in large part to the Asian currency crisis. By the end of 1999, when Douglas Daft took the reins, earnings had slumped, and Coke's... View Details

Keywords: by Pankaj Ghemawat

23 Oct 2018
News

Driving digital strategy

28 Apr 2006
Other Presentation

Strategy for Museums

By: Michael E. Porter

Presentation on strategy for museums at the American Association of Museums, Boston, MA. View Details

Keywords: Strategy; Society; United States

Citation

Read Now

January 2010 (Revised March 2010)
Compilation

Firm Strategy Vignettes

By: Josh Lerner, G. Felda Hardymon and Ann Leamon

These three vignettes present various issues around the strategy and management of a private equity firm. In one, a senior partner must decide how to manage an over-extended colleague and how to reduce the risk of the firm's portfolio; in the second, a limited partner... View Details

Keywords: Outcome or Result; Business Strategy; Problems and Challenges; Private Equity; Venture Capital; Investment Portfolio; Partners and Partnerships

Citation

Purchase

March 1999 (Revised January 2005)
Case

Newell Company: Corporate Strategy

By: Cynthia A. Montgomery and Elizabeth Gordon

In 1998, Newell Co., a manufacturer of low-tech, high-volume consumer goods, acquired Calphalon Corp., a high-end cookware company, and Rubbermaid, a $2 billion manufacturer of consumer and commercial plastic products. The case focuses on Newell's strategy and its... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Strategy; Competitive Strategy; Corporate Strategy; Consumer Products Industry

Citation

Educators

Purchase

Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

Article

Aligning Strategy and Sales

By: Frank V. Cespedes

Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as... View Details

Keywords: Strategy; Sales

Citation

February 2021
Module Note

Intellectual Property Strategy

By: Andy Wu and Aticus Peterson

Managing intellectual property (IP) in information technology—digital technologies like software or computing hardware—requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses... View Details

Keywords: Intellectual Property; Information Technology; Management; Strategy

Citation

Purchase

01 Jun 2015
News

The Selfie Strategy

Research Summary

Corporate transparency and information disclosure strategies

By: Michael W. Toffel

This research focuses on transparency and information disclosure strategies, a topic of growing importance in environmental sustainability, corporate strategy, stakeholder relations, and public policy. My prior research in this area explored why... View Details

Keywords: Transparency; Disclosure Strategy; Disclosure; Environment; Environmental Performance; Regulation; Supply Chain; Environmental Sustainability; United States

July 1993 (Revised March 1995)
Case

Millipore Corporate Strategy

By: Nitin Nohria and V. Kasturi Rangan

Millipore, a $750 million (sales) company with three divisions, had been growing at a rate of 20% in the 1970s, but this growth rate had slowed considerably in the 1980s. CEO John Gilmartin was looking for ways to reenergize the organization and redirect its strategy... View Details

Keywords: Problems and Challenges; Corporate Strategy; Restructuring; Growth and Development Strategy; Goals and Objectives; Business Processes; Organizational Structure

Citation

Find at Harvard

12 May 2015
Conference Presentation

Shared Value and Strategy

By: Michael E. Porter

The best companies don't compete to be the best—they compete to be unique. Harvard Business School's Prof. Michael E. Porter applies his classic strategy framework to shared value as a differentiating strategy to enhance competitiveness. This slide presentation was... View Details

Keywords: Strategy; Society; Competitive Advantage; United States

Citation

Read Now

Program

Driving Digital Strategy

advantage of the opportunities presented by digital transformation Learn how new technologies are impacting business Make digital transformation a key part of your organization's strategy Create and manage the capabilities that drive... View Details