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Show Results For
- All HBS Web
(1,693)
- People (10)
- News (405)
- Research (822)
- Events (5)
- Multimedia (14)
- Faculty Publications (456)
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- 2021
- Working Paper
Assessing the Strength of Network Effects in Social Network Platforms
By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Iansiti, Marco. "Assessing the Strength of Network Effects in Social Network Platforms." Harvard Business School Working Paper, No. 21-086, February 2021.
- July 2014
- Article
Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows
By: David H. Solomon, Eugene F. Soltes and Denis Sosyura
We show that media coverage of mutual fund holdings affects how investors allocate money across funds. Controlling for fund performance, fund holdings with high past returns attract extra flows only if these stocks were recently featured in major newspapers. In... View Details
Solomon, David H., Eugene F. Soltes, and Denis Sosyura. "Winners in the Spotlight: Media Coverage of Fund Holdings as a Driver of Flows." Journal of Financial Economics 113, no. 1 (July 2014): 53–72.
- August 2012 (Revised October 2015)
- Case
LinkedIn Corporation, 2012
By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Media and Broadcasting Industry; Media and Broadcasting Industry; California
Yoffie, David, and Liz Kind. "LinkedIn Corporation, 2012." Harvard Business School Case 713-420, August 2012. (Revised October 2015.)
- Forthcoming
- Chapter
Media & Entertainment in Argentina: Doing Business in a Fragmented Society
By: Luciana Silvestri and Roberto Vassolo
We explore the issues of vertical and horizontal fragmentation in Argentina by examining how consumers relate to media and entertainment content and technologies. We focus on belly-of-the-market consumers (the most affluent at the bottom of the pyramid) and observe the... View Details
Keywords: Demographics; Marketing; Consumer Behavior; Media and Broadcasting Industry; Media and Broadcasting Industry; Argentina
Silvestri, Luciana, and Roberto Vassolo. "Media & Entertainment in Argentina: Doing Business in a Fragmented Society." In Handbook of Spanish Language Media, edited by Alan Albarran. New York: Routledge, 2009.
- Article
Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties
By: Sharique Hasan and Rembrand Koning
Can managers influence the formation of organizational networks? In this article, we evaluate the effect of joint tasks on the creation of network ties with data from a novel field experiment with 112 aspiring entrepreneurs. During the study, we randomized individuals... View Details
Keywords: Accelerators; Entrepreneur; Social Networks; Field Experiment; Entrepreneurship; Organizational Design; Networks; Social and Collaborative Networks; Social Media; Information Technology Industry; India
Hasan, Sharique, and Rembrand Koning. "Designing Social Networks: Joint Tasks and the Formation and Endurance of Network Ties." Art. 4. Journal of Organization Design 9 (2020).
- May 2024
- Article
Moral Thin-Slicing: Forming Moral Impressions from a Brief Glance
By: Julian De Freitas and Alon Hafri
Despite the modern rarity with which people are visual witness to moral transgressions involving
physical harm, such transgressions are more accessible than ever thanks to their availability on
social media and in the news. On one hand, the literature suggests that... View Details
Keywords: Moral Judgement; Thin Slices; Social Media; Fake News; Misinformation; Moral Sensibility; News; Behavior
De Freitas, Julian, and Alon Hafri. "Moral Thin-Slicing: Forming Moral Impressions from a Brief Glance." Art. 104588. Journal of Experimental Social Psychology 112 (May 2024).
- 2011
- Other Unpublished Work
Medium and Message: The Role of the Media in Establishing Institutional Logics
By: Mukti Khaire and Erika Richardson
Research on industry institutional logics has provided insights into the factors that influence organizational behavior and actions. However, we still lack a detailed understanding of how industry logics emerge from societal-level values, get disseminated, and become... View Details
- December 2009
- Article
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Oberholzer-Gee, Felix, and Joel Waldfogel. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?" American Economic Review 99, no. 5 (December 2009).
- Article
Information or Opinion? Media Bias as Product Differentiation
By: Bharat Anand, Rafael Di Tella and Alexander Galetovic
Anand, Bharat, Rafael Di Tella, and Alexander Galetovic. "Information or Opinion? Media Bias as Product Differentiation." Journal of Economics & Management Strategy 16, no. 3 (Fall 2007): 635–682.
- June 2011 (Revised June 2012)
- Case
Sephora Direct: Investing in Social Media, Video, and Mobile
By: Elie Ofek and Alison Berkley Wagonfeld
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: History; Leadership; Marketing Strategy; Marketing; Emerging Markets; Investment Return; Investment Funds; Budgets and Budgeting
Ofek, Elie, and Alison Berkley Wagonfeld. "Sephora Direct: Investing in Social Media, Video, and Mobile." Harvard Business School Case 511-137, June 2011. (Revised June 2012.)
- 2013
- Chapter
Privacy Breach Analysis in Social Networks
By: Frank Nagle
Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details
Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science
Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.
- November 2012
- Teaching Note
Groupon (TN)
By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
near the media hubs (except Atlanta) and far away from those elite opinion-makers in coastal urban areas. “You need to shift your mindset from social media to View Details
- December 2020
- Case
Tencent: Combining Technology and Culture
By: Elie Ofek, Billy Chan and Dawn H. Lau
Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details
Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China
Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
- March 2018
- Article
Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions
By: Tsedal Neeley and Paul Leonardi
Despite the recognition that knowledge sharing among employees is necessary to enact knowledge strategy, little is known about how to enable such sharing. Recent research suggests that social media may promote knowledge sharing because they allow social lubrication and... View Details
Keywords: Knowledge Sharing; Strategy; Social and Collaborative Networks; Employees; Interactive Communication; Trust
Neeley, Tsedal, and Paul Leonardi. "Enacting Knowledge Strategy Through Social Media: Passable Trust and the Paradox of Non-work Interactions." Special Issue on Strategy Processes and Practices: Dialogues and Intersections. Strategic Management Journal 39, no. 3 (March 2018): 922–946.
- April 2015 (Revised December 2015)
- Case
Resuscitating Monitter
By: Benjamin Edelman and Wei Sun
After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details
Keywords: Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Information Technology Industry; Australia
Edelman, Benjamin, and Wei Sun. "Resuscitating Monitter." Harvard Business School Case 915-027, April 2015. (Revised December 2015.) (request a courtesy copy.)
- 2013
- Chapter
FollowMe.IntDev.Com: International Development in the Blogosphere
By: Ryann Manning
This chapter explores online blogs as a new forum for discussing ideas and practices in international development. Based on a qualitative study of conversations that take place across multiple blogs, I conclude that the blogosphere combines features of a public sphere,... View Details
Keywords: International Development; Blogging; Social Media; Public Sphere; Blogs; Equality and Inequality; Globalization; Social and Collaborative Networks; Developing Countries and Economies
Manning, Ryann. "FollowMe.IntDev.Com: International Development in the Blogosphere." Chap. 12 in Popular Representations of Development: Insights from Novels, Films, Television and Social Media, edited by David Lewis, Dennis Rodgers, and Michael Woolcock. New York: Routledge, 2013.
- August 2012
- Background Note
Marketing Communications
By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details
Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America
Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.
- March 2016
- Article
Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms
By: Adam Tatarynowicz, Maxim Sytch and Ranjay Gulati
This study investigates the origins of variation in the structures of interorganizational networks across industries. We combine empirical analyses of existing interorganizational networks in six industries with an agent-based simulation model of network emergence.... View Details
Keywords: Interorganizatonal Relationships; Social Networks; Network Emergence; Interorganizational Networks; Information Technology; Networks; Organizational Structure; Social and Collaborative Networks; Social Media
Tatarynowicz, Adam, Maxim Sytch, and Ranjay Gulati. "Environmental Demands and the Emergence of Social Structure: Technological Dynamism and Interorganizational Network Forms." Administrative Science Quarterly 61, no. 1 (March 2016): 52–86.
- July 2006
- Article
Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management
By: Robert G. Eccles Jr. and Matthias Vollbracht
Eccles, Robert G., Jr., and Matthias Vollbracht. "Media Reputation of the Insurance Industry: An Urgent Call for Strategic Communication Management." Special Issue on Reputational Risk Geneva Papers on Risk and Insurance: Issues and Practice 31, no. 3 (July 2006).