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- Faculty Publications (224)
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- All HBS Web (819)
- Faculty Publications (224)
Global Accountabilities
Accountability is seen as an essential feature of governments, businesses and NGOs. This volume treats it as a socially constructed means of control that can be used by the weak as well as the powerful. It contributes analytical depth to the diverse debates on... View Details
- January 2021 (Revised March 2021)
- Case
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
- Research Summary
Managing sustainability in supply chains
I am examining codes of conduct, management process standards, and government voluntary programs that address environmental and labor issues, seeking to understand what enables some of these programs to actually deliver on their promise of distinguishing organizations... View Details
- 2012
- Book
Restoring Trust in Organizations and Leaders: Enduring Challenges and Emerging Answers
By: Roderick Kramer and Todd Lowell Pittinsky
Recent events around the world, especially in the financial sector and with respect to government performance, have severely undermined people’s trust in both private organizations and public institutions. In no small measure, these substantial and enduring declines in... View Details
Keywords: Trust; Leadership; Public Opinion; Social Psychology; Financial Services Industry; Public Administration Industry
Kramer, Roderick, and Todd Lowell Pittinsky, eds. Restoring Trust in Organizations and Leaders: Enduring Challenges and Emerging Answers. Oxford University Press, 2012.
- Article
China Gambles on Modernizing Through Urbanization
By: Kristen Looney and Meg Rithmire
Contemporary discussions of urbanization and urban construction in China tend to focus on “ghost towns” on the one hand or urbanization as China’s silver bullet to growth and reform on the other. In this paper, we detail what China calls its “New Urbanization Policy.”... View Details
Looney, Kristen, and Meg Rithmire. "China Gambles on Modernizing Through Urbanization." Current History 116, no. 791 (September 2017): 203–209.
- 02 Jun 2017
- News
Who’s gay? Depends on who’s asking
- January 2009 (Revised June 2014)
- Case
CityCenter (A): Vision and Design
By: A. Eugene Kohn, John D. Macomber and Ben Creo
CityCenter is a $9 billion project for MGM MIRAGE. The project's star architects have a major disagreement about a critical design issue. Bill Smith, head of the MGM MIRAGE Design Group, must resolve this issue to the satisfaction of all the project's stakeholders.... View Details
Keywords: Buildings and Facilities; Cost vs Benefits; Design; Construction; Projects; Business and Stakeholder Relations; Conflict Management; Value Creation
Kohn, A. Eugene, John D. Macomber, and Ben Creo. "CityCenter (A): Vision and Design." Harvard Business School Case 209-052, January 2009. (Revised June 2014.)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- 2004
- Article
Sources of Structural Inequality in Managerial Labor Markets
By: Rakesh Khurana and Mikolaj Jan Piskorski
This article proposes two mechanisms that allow actors to obtain unearned advantages in labor markets. The first mechanism is consistent with collusive closure arguments. However, it questions the assumption that those who seek to benefit from collusive closure will... View Details
Khurana, Rakesh, and Mikolaj Jan Piskorski. "Sources of Structural Inequality in Managerial Labor Markets." Research in Social Stratification and Mobility 21 (2004): 169–187.
Rawi E. Abdelal
Rawi Abdelal is the Herbert F. Johnson Professor of International Management at Harvard Business School, the Emma Bloomberg Co-Chair of the Bloomberg Harvard City Leadership Initiative, and the European Faculty Chair of Harvard Business School’s Global... View Details
- 24 Feb 2015
- First Look
First Look: February 24
definition of profit by changing accounting rules. On one level, this corporate behavior embodies the capitalist spirit articulated by Milton Friedman: "The social responsibility of business is to increase its profits." But the... View Details
Keywords: Sean Silverthorne
- 01 May 2012
- First Look
First Look: May 1
Publications Behaviorial Ethics: Toward a Deeper Understanding of Moral Judgment and Dishonesty Authors: Max Bazerman and Francesca Gino Publication: Annual Review of Law and Social Science (forthcoming) Abstract Early research and... View Details
Keywords: Carmen Nobel
- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- Article
Know Your Customers' 'Jobs to Be Done'
By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create... View Details
Keywords: Customer Relationship Management
Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. "Know Your Customers' 'Jobs to Be Done'." Harvard Business Review 94, no. 9 (September 2016): 54–62.
- Article
It's Not Easy Being Green: The Role of Self-Evaluations in Explaining Support of Environmental Issues
By: Scott Sonenshein, K. A. DeCelles and Jane E. Dutton
Using a mixed methods design, we examine the role of self-evaluations in influencing support for environmental issues. In Study 1—an inductive, qualitative study—we develop theory about how environmental issue supporters evaluate themselves in a mixed fashion,... View Details
Keywords: Social Issues; Environmental Sustainability; Performance Evaluation; Cognition and Thinking
Sonenshein, Scott, K. A. DeCelles, and Jane E. Dutton. "It's Not Easy Being Green: The Role of Self-Evaluations in Explaining Support of Environmental Issues." Academy of Management Journal 57, no. 1 (February 2014): 7–37.
- January 2022 (Revised March 2022)
- Case
Chinese Restriction, Violence, and Exclusion in the United States
By: Tom Nicholas, Boyang Han and Tomas Rosales
Many early Chinese immigrants to the United States during the 1850s worked as traditional gold miners, but as gold mining declined in significance, an increasing number were employed as laborers for large scale construction projects such as railroads, roadways, and in... View Details
Keywords: Immigration Acts; Immigration; Labor; Jobs and Positions; Race; Social Issues; Laws and Statutes
Nicholas, Tom, Boyang Han, and Tomas Rosales. "Chinese Restriction, Violence, and Exclusion in the United States." Harvard Business School Case 822-091, January 2022. (Revised March 2022.)
- February 2016 (Revised June 2016)
- Case
Janalakshmi Financial Services' HR Dilemma
By: Doug J. Chung and Radhika Kak
Janalakshmi Financial Services (JFS), an Indian microfinance institution, had grown rapidly by providing financial products to its main customer base, the urban poor. However, the company was facing several challenges. JFS’s productivity was declining, and it was... View Details
Keywords: Microfinance; Salesforce Management; Compensation and Benefits; Sales; Strategy; Financial Services Industry
Chung, Doug J., and Radhika Kak. "Janalakshmi Financial Services' HR Dilemma." Harvard Business School Case 516-039, February 2016. (Revised June 2016.)
- November 2015
- Article
The Highest Form of Intelligence: Sarcasm Increases Creativity for Both Expressers and Recipients
By: Li Huang, F. Gino and Adam D. Galinsky
Sarcasm is ubiquitous in organizations. Despite its prevalence, we know surprisingly little about the cognitive experiences of sarcastic expressers and recipients or their behavioral implications. The current research proposes and tests a novel theoretical model in... View Details
Huang, Li, F. Gino, and Adam D. Galinsky. "The Highest Form of Intelligence: Sarcasm Increases Creativity for Both Expressers and Recipients." Organizational Behavior and Human Decision Processes 131 (November 2015): 162–177.
- 16 May 2005
- Research & Ideas
Nonprofit Networking: The New Way to Grow
Whether their mission is to protect wildlife, help disabled people, or offer financial services in developing countries, nonprofit organizations often believe they need to grow big before they can achieve significant social impact. HBS... View Details
Keywords: by Martha Lagace
- 27 May 2017
- News