Publications
Publications
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- All HBS Web
(2,104)
- Faculty Publications (170)
- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
- 2017
- Working Paper
The Rise of American Ingenuity: Innovation and Inventors of the Golden Age
By: Ufuk Akcigit, John Grigsby and Tom Nicholas
We examine the golden age of U.S. innovation by undertaking a major data collection exercise linking inventors from historical U.S. patents to Federal Censuses between 1880 and 1940 and to regional economic aggregates. We provide a theoretical framework to motivate the... View Details
- September 2016 (Revised February 2019)
- Case
KaBOOM!: Play at Scale (A)
By: V. Kasturi Rangan and Sarah Appleby
A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details
- September 2016 (Revised October 2017)
- Case
KaBOOM!: Play at Scale (Abridged)
By: V. Kasturi Rangan and Sarah Appleby
A case on scaling social impact for nonprofits. Founded in 1995, KaBOOM! quickly became a nationally recognized nonprofit in building playgrounds with strong corporate partnerships and volunteer-organizing capabilities. Over the years, KaBOOM! developed new programs,... View Details
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
- 2016
- Working Paper
Mapping the Economic Grand Tour: Travel and International Emulation in Enlightenment Europe
As the itinerant wizard (technically one of the Maiar, if not the Istari) Gandalf wrote to the then domestically-inclined hobbit Frodo Baggins in J.R.R. Tolkien’s The Lord of the Rings, “Not all those who wander are lost.” Indeed, as the recent brouhaha over the... View Details
- February 2016 (Revised February 2017)
- Case
Greening Walmart: Progress and Controversy
By: Rebecca Henderson and James Weber
In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its... View Details
- February 2016 (Revised February 2018)
- Case
The Battle over the Initiative and Referendum in Massachusetts (1918)
By: David Moss and Dean Grodzins
On Election Day in 1918, Massachusetts voters would have to decide not only on their preferred candidates for governor and U.S. Senator, but also whether or not to approve 19 proposed amendments to the state constitution. By far the most controversial of these would... View Details
- November 2015 (Revised August 2016)
- Case
Unilever's New Global Strategy: Competing through Sustainability
In January 2009, when Paul Polman was appointed CEO of Unilever, he inherited a company in long-term decline at the beginning of a major global financial crisis. As the first outsider ever recruited to lead the company, Polman lost little time in challenging the... View Details
- September 2015 (Revised February 2017)
- Case
MOD Pizza: A Winning Recipe?
By: Boris Groysberg, John D. Vaughan and Matthew Preble
Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015 to 200 stores by the end of 2016, and while the two believed that MOD could manage... View Details
- September 2015
- Technical Note
The On-Demand Economy
By: Cynthia A. Montgomery, James Weber and Elizabeth Anne Watkins
This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several companies including Uber and Airbnb that exemplify this new mode of competition, a model that threatens to disrupt traditional firms. Uber provides... View Details
- August 2015 (Revised June 2019)
- Case
Shonda Rhimes' ShondaLand
By: Anita Elberse and Henry McGee
In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge... View Details
Keywords: Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States
- June 2015 (Revised October 2016)
- Case
Denver Museum of Nature & Science
By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
- Fall 2014
- Article
Seesaws and Social Security Benefits Indexing
The price indexation of Social Security benefit payments has emerged in recent years as a flashpoint of debate in the United States. I characterize the direct effects that changes in that price index would have on retirees who differ in their initial wealth at... View Details
- August 15, 2014
- Article
Can an Outside CEO Run a Family-Owned Business?
By: Josh Baron and Rob Lachenauer
This article explores the intricate dynamics that often characterize family-owned businesses, shedding light on key archetypes that play prominent roles within these organizations. Using a narrative approach, the article illustrates the challenges faced by leaders... View Details
- August 2014
- Article
Friends in High Places
By: Lauren Cohen and Christopher Malloy
We demonstrate that personal connections amongst U.S. politicians have a significant impact on Senate voting behavior. Networks based on alumni connections between politicians are consistent predictors of voting behavior. We estimate sharp measures that control for... View Details
- April 2014 (Revised July 2017)
- Case
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate's... View Details
- February 2014
- Article
'Last-place Aversion': Evidence and Redistributive Implications
By: Ilyana Kuziemko, Ryan W. Buell, Taly Reich and Michael Norton
We present evidence from laboratory experiments showing that individuals are "last-place averse." Participants choose gambles with the potential to move them out of last place that they reject when randomly placed in other parts of the distribution. In... View Details
- September 2013
- Article
Converging to the Lowest Common Denominator in Physical Health
By: Leslie K. John and Michael I. Norton
Objective: This research examines how access to information on peer health behaviors affects one's own health behavior. Methods: We report the results of a randomized field experiment in a large corporation in which we introduced walkstations (treadmills... View Details
- March 2013
- Article
From Social Control to Financial Economics: The Linked Ecologies of Economics and Business in Twentieth Century America
By: Marion Fourcade and Rakesh Khurana
This article draws on historical material to examine the co-evolution of economic science and business education over the course of the twentieth century, showing that fields evolve not only through internal struggles but also through struggles taking place in adjacent... View Details
Keywords: Professions; Disciplines; Neo-Liberalism; Education; Economics; Finance; Society; United States