Publications

February 2023
Supplement

Nexus Market (B): After the Ultimatum

By: Tsedal Neeley and Jeff Huizinga

This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate... View Details

Keywords: International Relations; Conflict and Resolution; Business and Stakeholder Relations; Technology Industry; United States; Ukraine; Russia; Europe

2014
Chapter

Reaching Your Potential: Know Yourself—and Find Fulfillment

By: Robert Steven Kaplan

Despite racking up impressive accomplishments, you feel frustrated with your career—convinced you should be achieving more. You may even wish you had chosen a different career altogether. These feelings often stem from a common error: buying into others' definitions of... View Details

Keywords: Fulfillment; Leadership; Satisfaction; Personal Development and Career; Success

Career Coach

Anne Marie Checcone

Anne Marie (HBS '04, Johns Hopkins ‘98) advises HBS students and alumni through professional and personal transitions that impact their career trajectory. Anne Marie helps clients to clarify their professional goals, craft their job search strategy, and navigate a... View Details

Keywords: Fintech; Financial Services (All); Technology

April 2019
Article

Shooting the Messenger

By: Leslie John, Hayley Blunden and Heidi Liu

Eleven experiments provide evidence that people have a tendency to “shoot the messenger,” deeming innocent bearers of bad news unlikeable. In a preregistered lab experiment, participants rated messengers who delivered bad news from a random drawing as relatively... View Details

Keywords: Judgment; Communication; Sense-making; Attribution; Disclosure; Interpersonal Communication; Perception; Judgments; Motivation and Incentives

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October 1989 (Revised October 1992)
Case

Smoke Wars: The Case for and Against the Cigarette Industry

By: V. Kasturi Rangan

Describes the arguments for and against the tobacco industry. With the per capita demand for cigarettes steadily declining by 2% to 3% every year, the tobacco companies have been using various approaches to stem the tide. Many such moves, however, have come under... View Details

Keywords: Debates; Marketing Strategy; Demand and Consumers; Performance; Social Issues; Consumer Products Industry

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Career Coach

Phil Wong

Phil (Caltech ‘05, HBS ‘10) is currently the CFO and co-founder of Sevi Health, a healthcare startup on a mission to simplify primary care in the US. His role at Sevi focuses on acquiring clinics, integrating housing and healthcare for seniors living in senior... View Details

Keywords: Entrepreneurship; Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Startup - Founder; Entrepreneurship

27 Nov 2013
News

U.S. Companies Should Show Confidence in the U.S.

18 Jun 2019
Video

A joint degree that blends business, science, and ethics

26 Feb 2011
News

Consumers Hold On to Products Longer

Article

Fixing What Really Ails Japan

By: Michael E. Porter and Hirotaka Takeuchi

Conventional wisdom claims that Japan’s “economic miracle” stemmed from its unique model of government guidance and its revolutionary corporate management techniques. An in-depth study proves this seriously wrong. Rampant government intervention has caused more... View Details

Keywords: Leadership; Competition; Innovation and Invention; Business and Government Relations; Japan

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03 Apr 2019
News

Disrupting the Single-Use Plastic Economy

September 2020
Case

Minerva 2010: Turbulent Times

By: John R. Wells and Benjamin Weinstock

In 2010, amid a flurry of new discoveries, Cynthia Bamdad, founder and CEO of Minerva Biotechnologies Corporation (Minerva), raised $6.6 million to test her new cancer drugs in mice. It had been more than 6 years since she had announced that she and her small team at... View Details

Keywords: Biotechnology; Research; Product Development; Commercialization; Strategy

November 2019
Case

Gillette: Cutting Prices to Regain Share

By: Benjamin C. Esty and Daniel Fisher

After losing market share to low-priced competitors such as Harry’s and Dollar Shave Club for several years, Gillette decided to fight back by launching new products and increasing advertising. When these efforts failed to stem the losses, Gillette decided to cut the... View Details

Keywords: Marketing Strategy; Product Positioning; Business Strategy; Competition; Price; Public Equity; Retail Industry; Consumer Products Industry; United States

August 1997 (Revised February 1999)
Case

Argentina's YPF Sociedad Anonima (D): The International Platform

By: Michael Y. Yoshino and Carin-Isabel Knoop

In March 1995, YPF (the former Argentine state-owned oil and gas utility, privatized in late 1993) acquired the Dallas-based Maxus Energy Corp., one of the world's largest independent oil and gas exploration companies. YPF's first acquisition is nearly bankrupt, with... View Details

Keywords: Mergers and Acquisitions; Globalization; Borrowing and Debt; Privatization; Managerial Roles; Energy Industry; Argentina; Texas

05 May 2021
News

How Do You Embed a Sense of Purpose Into a Company?

2024
Working Paper

The Uneven Impact of Generative AI on Entrepreneurial Performance

By: Nicholas G. Otis, Rowan Clarke, Solène Delecourt, David Holtz and Rembrand Koning

Scalable and low-cost AI assistance has the potential to improve firm decision-making and economic performance. However, running a business involves a myriad of open-ended problems, making it difficult to know whether recent AI advances can help business owners make... View Details

Keywords: AI and Machine Learning; Performance Improvement; Small Business; Decision Choices and Conditions; Kenya

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June 2020
Case

In-housing Digital Marketing at Sprint Corp.

By: David E. Bell, Rajiv Lal and Olivia Hull

In the fall of 2019, Sprint’s Chief Digital Officer Rob Roy reflected on the telecom’s efforts to improve the effectiveness of its digital marketing campaigns. Digital media buying had long been handled by an outside agency, but in 2017, Sprint brought those functions... View Details

Keywords: Advertising; Digital Marketing; Transformation; Talent and Talent Management; Marketing Strategy; Social Marketing; Telecommunications Industry; Electronics Industry; Web Services Industry; United States