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  • All HBS Web  (5,096)
    • People  (2)
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  • March 2014
  • Background Note

Setting Price Effectively

By: Nava Ashraf and Kristin Johnson
Price is one of the most powerful instruments a manager can use to influence the take-up of her product, especially in a subsidized and noncompetitive market as is common for global health products. However, the question of whether and how to price has been the subject... View Details
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Ashraf, Nava, and Kristin Johnson. "Setting Price Effectively." Harvard Business School Background Note 914-037, March 2014. (Request a courtesy copy.)
  • June 2020
  • Article

Lazy Prices

By: Lauren Cohen, Christopher J. Malloy and Quoc Nguyen
We explore the implications of a subtle "default" choice that firms make in their regular reporting practices, namely that firms typically repeat what they most recently reported. Using the complete history of regular quarterly and annual filings by U.S. corporations... View Details
Keywords: Default Behavior; Inertia; Firms; Disclosure; Information; Business or Company Management; Behavior; Annual Reports; Corporate Disclosure; Financial Reporting; United States
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Cohen, Lauren, Christopher J. Malloy, and Quoc Nguyen. "Lazy Prices." Journal of Finance 75, no. 3 (June 2020): 1371–1415. (Winner of the First Prize, Chicago Quantitative Alliance Academic Paper Competition, 2016. Winner of the Jack Treynor Prize for superior work in the field of investment management and financial markets, sponsored by the Q-Group,The Institute for Quantitative Research in Finance, 2016. Winner of the Hillcrest Behavioral Finance Prize, 2016.)
  • April 1986 (Revised May 1996)
  • Background Note

Note on Option Pricing

Develops a simple option pricing model which provides an insight into the foundations of the Black and Scholes model. The Black and Scholes model is next introduced and its relationship to the simple option pricing model discussed. Last, the problem of pricing debt... View Details
Keywords: Price; Capital Markets
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Mason, Scott P. "Note on Option Pricing." Harvard Business School Background Note 286-112, April 1986. (Revised May 1996.)
  • 2002
  • Case

Performance-Based Pricing Is More Than Pricing

By: Benson P. Shapiro
Keywords: Price; Performance
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Shapiro, Benson P. "Performance-Based Pricing Is More Than Pricing." Harvard Business School Publishing Case, 2002. (Note #9-999-007.)
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned"... View Details
Keywords: by Sean Silverthorne; Retail
  • 03 Feb 2020
  • Working Paper Summaries

Competition in Pricing Algorithms

Keywords: by Zach Y. Brown and Alexander MacKay
  • April 2021
  • Article

A Model of Multi-Pass Search: Price Search Across Stores and Time

By: Navid Mojir and K. Sudhir
In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across... View Details
Keywords: Consumer Search; Multi-pass Search; Price Search; Store Search; Spatial Search; Temporal Search; Spatiotemporal Search; Dynamic Structural Models; MPEC; Price Promotions; Store Loyalty; Consumer Behavior; Price; Spending; Marketing; Mathematical Methods
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Mojir, Navid, and K. Sudhir. "A Model of Multi-Pass Search: Price Search Across Stores and Time." Management Science 67, no. 4 (April 2021): 2126–2150.
  • 1987
  • Article

Dynamic Pricing

By: V. K. Rangan, Pil Hwa Yoo and Robert J. Dolan
Keywords: Price
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Rangan, V. K., Pil Hwa Yoo, and Robert J. Dolan. "Dynamic Pricing." Zeitschrift für Betriebswirtschaft 10 (1987).
  • 04 Feb 2015
  • Working Paper Summaries

Markets with Price Coherence

Keywords: by Benjamin Edelman & Julian Wright
  • November 2013 (Revised November 2014)
  • Case

Freemium Pricing at Dropbox

By: Thales Teixeira and Elizabeth Anne Watkins
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
  • 2004
  • Working Paper

Fair Pricing

By: Julio J. Rotemberg
Citation
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Rotemberg, Julio J. "Fair Pricing." NBER Working Paper Series, No. w10915, November 2004.
  • 21 Jul 2017
  • News

Tomorrow's Prices

  • July 2016
  • Article

Do Prices Determine Vertical Integration?

By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial... View Details
Keywords: Price; Vertical Integration; Product
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Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman. "Do Prices Determine Vertical Integration?" Review of Economic Studies 83, no. 3 (July 2016): 855–888. (Also NBER Working Paper 16118.)
  • October 2022
  • Case

Pricing at Echosec Systems

By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort
This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details
Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States
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Ofek, Elie, Marco Bertini, Annelena Lobb, and Alexis Lefort. "Pricing at Echosec Systems." Harvard Business School Case 523-052, October 2022.
  • January – February 2011
  • Article

The Price of Fairness

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis
In this paper we study resource allocation problems that involve multiple self-interested parties or players and a central decision maker. We introduce and study the price of fairness, which is the relative system efficiency loss under a "fair" allocation assuming that... View Details
Keywords: Price; Fairness
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Bertsimas, Dimitris, Vivek F. Farias, and Nikolaos Trichakis. "The Price of Fairness." Operations Research 59, no. 1 (January–February 2011): 17–31.
  • Research Summary

Attention Arousal Through Price Partitioning

Existing evidence suggests that preferences are affected by whether a price is presented as one all-inclusive expense or partitioned into a set of mandatory charges. To explain this phenomenon, we introduce a new mechanism whereby price partitioning affects a consumers... View Details
  • Research Summary

Product Policy and Pricing

By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
  • 19 Nov 2018
  • Working Paper Summaries

Lazy Prices

Keywords: by Lauren Cohen, Christopher J. Malloy, and Quoc Nguyen; Financial Services
  • February 1976
  • Background Note

Pricing Policy

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Lovelock, Christopher H. "Pricing Policy." Harvard Business School Background Note 576-151, February 1976.
  • March 1995
  • Background Note

Changing Prices

By: David F. Hawkins
Keywords: Change; Price
Citation
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Hawkins, David F. "Changing Prices." Harvard Business School Background Note 195-157, March 1995.
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