Publications

April 2023
Case

Ryan Serhant: Time Management for Repeatable Success (A)

By: Ashley Whillans and Hawken Lord

From an open-concept 90’s-style stone and wood cabin in Dublin, New Hampshire, Ryan Serhant reflected on his career as a real estate broker. As Ryan stared into the fireplace that featured prominently in the center of the house, he wondered whether the period of... View Details

Keywords: Real Estate; Time Management; Decision Choices and Conditions; Personal Development and Career; Real Estate Industry

April 1993 (Revised July 1994)
Case

MathSoft, Inc. (A)

By: V. Kasturi Rangan

MathSoft's VP of sales has doubled the size of the company's direct field sales force to support the launch of a new, high-end workstation software product priced at almost $9,000. However, sales of the new product are far below plan. At the same time, the VP of... View Details

Keywords: Information Technology; Corporate Entrepreneurship; Applications and Software; Communication Strategy; Salesforce Management; Marketing Channels; Advertising; Product Launch; Information Technology Industry; Industrial Products Industry; United States

19 Dec 2006
First Look

First Look: December 19, 2006

of all organizational units. Download working paper: http://www.hbs.edu/research/pdf/07-030.pdf Future Lock-in: Or, I'll Agree to do the Right Thing Next Week Authors:Todd Rogers and Max H. Bazerman Abstract When making decisions a person... View Details

Keywords: Sean Silverthorne

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

gambles failed to satisfy its voracious appetite for cash to support its commodity-trading operations, and in 1997, profits declined. This prompted the company to sell overvalued, underperforming assets to off-balance-sheet partnerships... View Details

Keywords: by Martha Lagace; Energy; Utilities

09 Aug 2012
Working Paper Summaries

The Need for (Long) Chains in Kidney Exchange

Keywords: by Itai Ashlagi, David Gamarnik, Michael A. Rees & Alvin E. Roth; Health

November 2009 (Revised March 2011)
Case

New York Life and Immediate Annuities

By: Julio J. Rotemberg and John T. Gourville

By positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many... View Details

Keywords: Insurance; Personal Finance; Product Marketing; Consumer Behavior; Retirement; Salesforce Management; Insurance Industry

30 May 2000
Research & Ideas

Market Makers Bid for Success

invented the concept of FairMarket Network, which is basically a distributed selling environment, where we'll run marketplaces and auctions for many companies underneath their own brand. That way they'll drive the traffic; they'll be... View Details

Keywords: by Staff; Web Services; Technology

August 2016 (Revised August 2016)
Teaching Note

Intrapreneurship at DaVita Healthcare Partners

By: Joseph B. Fuller and Matthew Preble

DaVita Healthcare Partners Inc. (DaVita) is one of the U.S.'s leading dialysis providers, a process whereby persons with end-stage renal disease (ESRD) are connected to a machine that performs the functions of a healthy kidney. Kent Thiry, DaVita's CEO, has expanded... View Details

Keywords: Intrapreneurship; Entrepreneurial Organizations; Startup Management; Startup; Strategic Positioning; Corporate Entrepreneurship; Corporate Strategy; Business Startups; Strategic Planning; Competitive Strategy; Health Industry; United States

Profile

Hiroshi Mikitani

and Japan’s answer to Amazon, Mikitani has built the world’s third largest e-commerce marketplace, where more than 41,000 merchants sell their wares and more than $15 billion in goods were sold in 2013. Rakuten employs 10,000 people and... View Details

12 Oct 1999
Research & Ideas

Women Leading Business: A New Kind of Conversation

financial planning, recognizing that most of our participants are in their 40s and 50s. Obviously, many of them already have personal financial managers, but we will talk about some broader issues and the implications of recent tax and... View Details

Keywords: Re: Myra M. Hart & Cynthia A. Montgomery

December 2004 (Revised February 2005)
Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta

Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details

Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy

March 2021 (Revised October 2023)
Case

Mary Kay Ash: Changing the World

By: Robert Simons and Shirley Sun

This case describes the rise of Mary Kay, the founder of the worldwide cosmetics company. As a young single mother, Mary Kay had to overcome many obstacles to start her business and guide it to success. Today, there are more than 3.5 million Mary Kay beauty consultants... View Details

Keywords: Business Start-ups; Entrepreneurship; Values and Beliefs; Business Startups; Work-Life Balance; Success; Religion; Family Business; Personal Development and Career; Beauty and Cosmetics Industry

August 2015 (Revised May 2017)
Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman

In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details

Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry

June 2020
Supplement

Shellye Archambeau: Becoming a CEO (B)

By: Tsedal Neeley and Briana Richardson

With the economy in a freefall, MetricStream is losing customers, hemorrhaging cash and struggling to make payroll. Several board members are threatening to quit. Others are pressing to sell the company even at dismally low valuations. It’s 2008 and lightning has... View Details

Keywords: Race; Gender; Leadership Style; Risk and Uncertainty; Change; Prejudice and Bias; Decision Making; Personal Development and Career; Technology Industry; California

January 2017
Supplement

Intrapreneurship at DaVita HealthCare Partners: Cash Flow Tool

By: Joseph B. Fuller and Christopher Payton

DaVita Healthcare Partners Inc. (DaVita) is one of the U.S.'s leading dialysis providers, a process whereby persons with end-stage renal disease (ESRD) are connected to a machine that performs the functions of a healthy kidney. Kent Thiry, DaVita's CEO, has expanded... View Details

Keywords: Intrapreneurship; Entrepreneurial Organizations; Startup Management; Startup; Strategic Positioning; Corporate Entrepreneurship; Corporate Strategy; Business Startups; Strategic Planning; Competitive Strategy; Health Industry; United States