Publications

October 2014 (Revised June 2015)
Case

Quiet Logistics (A)

By: Robert Simons and Natalie Kindred

This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details

July 2022 (Revised January 2023)
Case

Vicky Tsai and Tatcha: Confronting Stereotypes

By: Geoffrey Jones and Veronica Tong

Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details

Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States

July 2021 (Revised October 2021)
Case

Allianz Customer Centricity: Is Simplicity the Way Forward?

By: Eva Ascarza and Emilie Billaud

This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details

Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany

2023
Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe

Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details

Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Consumer Products Industry

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October 1996 (Revised December 1996)
Case

United Electric Controls

By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch

United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the... View Details

Keywords: Change Management; Family Business; Production; Business Strategy; Human Resources; Organizational Change and Adaptation; Decisions; Growth and Development Strategy; Information Technology; Electronics Industry; Manufacturing Industry; United States

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August 2015 (Revised October 2017)
Case

Turnaround at Norsk Gjenvinning (A)

By: George Serafeim

Erik Osmundsen, CEO of Norsk Gjenvinning (NG), had initiated a program to strenghten corporate governance, eliminate corruption and improve compliance, and as a result the company had experienced a turnover of almost half of its top 70 line managers and strained... View Details

05 Jul 2006
What Do You Think?

How Important Is “Executive Intelligence” for Leaders?

case. For example, Rowland Freeman opined, "Intelligence is of value, but more important is demonstrated common sense. Some of the most intelligent leaders I have known were failures at leadership." As Malvin Bernal put it, "Executive intelligence will... View Details

Keywords: by James Heskett

October 2014
Supplement

Quiet Logistics (B)

By: Robert Simons and Natalie Kindred

This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details

June 2012
Article

Managing Risks: A New Framework

By: Robert S. Kaplan and Anette Mikes

Risk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But... View Details

Keywords: Risk Management; Governance Controls; Corporate Strategy; Management Analysis, Tools, and Techniques; Framework

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26 Jun 2020
Blog Post

(PPE)ople First: Bringing Critical Personal Protective Equipment to Boston Hospitals

for personal protective equipment (“PPE”) in the US, Sophie began exploring ways to bring these supplies to Boston. Jeff, spotting an opportunity to create a scaled initiative, jumped in and together the two of them began ordering bulk... View Details

31 Jul 2017
HBS Case

It’s Hard to Fix the Family Business Without Offending the Family

processes and procedures work, dealing with problematic financial accounting, and facing the possibility of deteriorating service as the patriarch pulls away. “This is much harder than anything I find in my big-company cases, and it’s all... View Details

Keywords: by Julia Hanna; Food & Beverage

16 May 2007
Working Paper Summaries

Growth and the Quality of Foreign Direct Investment: Is All FDI Equal?

Keywords: by Laura Alfaro & Andrew Charlton

April 2017
Case

The Future of Patent Examination at the USPTO

By: Prithwiraj Choudhury, Tarun Khanna and Sarah Mehta

The U.S. Patent and Trademark Office (USPTO) is the federal government agency responsible for evaluating and granting patents and trademarks. In 2015, the USPTO employed approximately 8,000 patent examiners who granted nearly 300,000 patents to inventors. As of April... View Details

Keywords: Machine Learning; Telework; Collaborating With Unions; Human Resources; Recruitment; Retention; Intellectual Property; Copyright; Patents; Trademarks; Knowledge Sharing; Technology Adoption; Organizational Change and Adaptation; Performance Productivity; Performance Improvement; District of Columbia

Article

An Invitation to Market Design

By: Scott Duke Kominers, Alexander Teytelboym and Vincent P. Crawford

Market design seeks to translate economic theory and analysis into practical solutions to real-world problems. By redesigning both the rules that guide market transactions and the infrastructure that enables those transactions to take place, market designers can... View Details

Keywords: Matching; Trading; Scrip; Liquidity; Efficiency; Equity; Allocation Rules; Marketplaces; Market Design; Marketplace Matching; Auctions

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September 2001 (Revised May 2006)
Case

Webvan

Examines Webvan's operations and the processes by which it delivers groceries that were ordered from the Internet to customers' homes. Recounts Webvan's history from founding through early 2001 and concentrates on the unique approaches to warehousing, delivery,... View Details

Keywords: Business Model; Failure; Business Startups; Consumer Products Industry; Service Industry

Article

Describing Wait Time Bottlenecks for ED Patients Undergoing Head CT

By: Jonathan G. Rogg, Robert S. Huckman, Michael Lev, Ali Raja, Yuchiao Chang and Benjamin White

Study objectives: Facing increased utilization and subsequent capacity and budget constraints, EDs must better understand bottlenecks and their effect on process flow to improve process efficiency. The primary objective of this study was to identify bottlenecks in... View Details

Keywords: Health Care; Bottleneck; Health Care and Treatment; Operations; Health Industry; United States