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Publications

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  • All HBS Web  (260)
    • News  (86)
    • Research  (144)
    • Events  (1)
  • Faculty Publications  (69)

Show Results For

  • All HBS Web  (260)
    • News  (86)
    • Research  (144)
    • Events  (1)
  • Faculty Publications  (69)
← Page 5 of 260 Results →
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
  • June 2013 (Revised November 2013)
  • Case

Bluefin Labs: The Acquisition by Twitter

By: John Deighton and Leora Kornfeld
What is the value of Bluefin Labs's social listening data to Twitter? Acquired by Twitter in 2013, Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter... View Details
Keywords: Measurement and Metrics; Data and Data Sets; Internet; Software; Communication Technology; Advertising; Social and Collaborative Networks; Acquisition; Television Entertainment; Advertising Industry; Media and Broadcasting Industry; United States
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Deighton, John, and Leora Kornfeld. "Bluefin Labs: The Acquisition by Twitter." Harvard Business School Case 513-091, June 2013. (Revised November 2013.) (request a courtesy copy.)
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is the U.S. newspaper industry, which has experienced increased competition following the entry of Craigslist, an View Details
Keywords: Sean Silverthorne
  • 10 Aug 2010
  • First Look

First Look: August 10

  PublicationsAdverse Selection in Online 'Trust' Certifications and Search Results Author:Benjamin G. Edelman Publication:Electronic Commerce Research and Applications (June 2010) Abstract Widely used View Details
Keywords: Martha Lagace
  • 30 Nov 2009
  • Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of View Details
Keywords: by Sean Silverthorne; Music
  • March 2012
  • Article

The New Science of Viral Ads

By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
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Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
  • 17 Dec 2013
  • First Look

First Look: December 17

two studies from an online labor market in the United States, and (3) a laboratory experiment. Our findings suggest that worker productivity is higher on bad rather than good weather days and that cognitive distractions associated with... View Details
Keywords: Carmen Nobel
  • 26 Jun 2023
  • Research & Ideas

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

horizontal and diagonal lines, curves, and waves, as well as adding some narrative arcs suggested by fiction writer Kurt Vonnegut. In a series of online studies, they asked participants to rate the different journey lines in several... View Details
Keywords: by Michael Blanding; Entertainment & Recreation
  • January 2022
  • Case

Dating Ring

By: Thomas R. Eisenmann and Lindsay N. Hyde
In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth... View Details
Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
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Eisenmann, Thomas R., and Lindsay N. Hyde. "Dating Ring." Harvard Business School Case 822-013, January 2022.
  • Summer 2017
  • Article

Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry
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Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
  • August 2011 (Revised September 2011)
  • Case

Wii Encore?

By: Andrei Hagiu
Nintendo faced huge difficulties in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controllers of the original Wii. And the new Nintendo 3DS handheld console had experienced a very disappointing start. Moreover,... View Details
Keywords: Competition; Innovation Strategy; Two-Sided Platforms; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Hagiu, Andrei. "Wii Encore?" Harvard Business School Case 712-416, August 2011. (Revised September 2011.)
  • 05 Jul 2006
  • Working Paper Summaries

Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures

Keywords: by Anita Elberse & Bharat N. Anand; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

Economic Perspectives 23, no. 1 (winter 2009): 209-220 Abstract This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the... View Details
Keywords: Martha Lagace
  • May 2004 (Revised March 2005)
  • Case

Music Downloads

By: David B. Yoffie and Deborah Freier
Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution... View Details
Keywords: Disruption; Music Entertainment; Legal Liability; Distribution; Competition; Internet and the Web; Technology Adoption; Information Infrastructure; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Yoffie, David B., and Deborah Freier. "Music Downloads." Harvard Business School Case 704-503, May 2004. (Revised March 2005.)
  • 24 Mar 2015
  • First Look

First Look: March 24

Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: http://www.benedelman.org/publications/gfs-2015-03-09.pdf Markets with Price Coherence... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

  Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and... View Details
Keywords: Sean Silverthorne
  • 27 May 2009
  • First Look

First Look: May 27, 2009

calibration, the model explains 58% of the log variance of income per worker. This figure should be compared to the 42% success rate of the usual model. Online Advertising: Rustlers and Sheriffs in the New Wild West Author:Benjamin G.... View Details
Keywords: Martha Lagace
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

academic psychologists, Harvard Business School professors, directors of organizations, and government officials. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51447 Winter 2017 Oxford Review of Economic Policy The Market Design and Policy of View Details
Keywords: Carmen Nobel
  • November 2018
  • Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Technology Industry; Information Technology Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
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Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
  • Web

Podcast - Business & Environment

Extending Apparel Lifespan: ThredUp CEO James Reinhart 04 JUN 2025 | Climate Rising James Reinhart, CEO of ThredUp, one of the largest online resale platforms for secondhand clothing. James co-founded the company while he was a Masters’... View Details
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