Publications

January 2014 (Revised June 2014)
Supplement

Dumb Ways To Die: Advertising Train Safety (B)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe

January 2014 (Revised June 2014)
Case

Dumb Ways To Die: Advertising Train Safety (A)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Viral Marketing; Advertising; Marketing Communications; Social Marketing; Digital Marketing; Advertising Industry; Media and Broadcasting Industry; Public Administration Industry; Oceania; Europe

May 2013
Case

Qantas Luxury: Grounded Flights, First-Class Pajamas and Twitter Hashtags (A)

By: Amy J.C. Cuddy, Cassandra L. Govan, David T. Neal and Anna M. Coster

Keywords: Air Transportation; Social Media; Labor Relations; Brand Management; Air Transportation Industry; Australia

May 2012
Case

Indigo Telecom Australia

By: Cynthia A. Montgomery and Keith Chi-ho Wong

Two entrepreneurs identify an opportunity to bring ubiquitous satellite phone service to the outback of Australia. This case challenges students to carefully identify and evaluate the added-value the firm is bringing to the market, its priorities in implementation, and... View Details

Keywords: Strategy; Start-up; Co-founders; Entrepreneurs; Entrepreneurship; Business Startups; Business Strategy; Telecommunications Industry; Australia

June 2010
Teaching Note

Australia: The Riches and Challenges of Commodities (TN)

By: Laura Alfaro and Renee Kim

Teaching Note for 709007. View Details

Keywords: Futures and Commodity Futures; Financial Crisis; Demand and Consumers; Trade; Natural Environment; Business and Government Relations; Policy; Growth and Development Strategy; Australia

January 2009 (Revised February 2009)
Case

Sydney IVF: Stem Cell Research

By: Robert L. Simons, Kathryn Rosenberg and Natalie Kindred

This case examines the strategy implementation and risk management decisions at Sydney IVF, a research-based in vitro fertilization and stem cell company based in Australia. Drs. Robert Jansen and Jock Anderson, who co-founded Sydney IVF in 1986, developed novel... View Details

Keywords: Ethics; Governing Rules, Regulations, and Reforms; Innovation and Management; Growth and Development Strategy; Risk Management; Genetics; Commercialization; Health Industry; Australia

October 2008
Teaching Note

Samoa Tala (TN)

By: Joshua D. Coval, Bhagwan Chowdhry and Konark Saxena

Teaching Note for [209053]. View Details

Keywords: Currency Exchange Rate; Risk Management; Credit Derivatives and Swaps; Microfinance; Strategy; Borrowing and Debt; Currency; Cash Flow; Samoa

2009
Other Unpublished Work

Financing Higher Education in Australia

By: David Moss and Stephanie Lo

Even before Australian lawmakers abolished university tuition in 1973, students in Australia had long benefited from low tuition and large government subsidies. By the early 1980s, however, the nation's universities faced growing budget challenges and an apparent... View Details

Keywords: Higher Education; Financing and Loans; Government and Politics; Australia

October 2004 (Revised November 2004)
Case

AWB Limited

By: Ray A. Goldberg and Hal Hogan

Discusses how to evaluate the performance of the Australia Wheat Board in meeting the needs of its Australian wheat farmers and global consumers. Includes color exhibits. View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Globalized Markets and Industries; Performance Effectiveness; Performance Evaluation; Agriculture and Agribusiness Industry; Australia

February 2004
Teaching Note

ABS Global (TN)

By: David E. Bell

Teaching Note to (9-504-053). View Details

Keywords: Agriculture and Agribusiness Industry; Australia

August 2000
Case

Incat

Incat is a cutting-edge manufacturer of high-speed aluminum catamaran ferries. The company has been an entrepreneurial success story, growing to be the largest private employer in its home state of Tasmania, Australia. By 2000, Robert Clifford, the company's dynamic... View Details

Keywords: Production; Ship Transportation; Decision Choices and Conditions; Manufacturing Industry; Australia

April 2000 (Revised November 2000)
Case

Computer Power Group: Designing Brand Architecture

Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details

Keywords: Brands and Branding; Employment Industry; Education Industry; Consulting Industry; Australia

October 1989 (Revised July 1994)
Case

Australia (B)--1990

By: Bruce R. Scott and Jonathan West

Keywords: Australia

Find at Harvard

January 1986 (Revised August 1986)
Case

Bougainville Copper Ltd. (Condensed)

Describes a mine operated by Bougainville Copper Ltd. in Papua New Guinea and the pressures negotiating the mineral contract between PNG and Bougainville Copper. Condensed from Bougainville Copper Ltd. (B), (C), and (D) by J.S. Hammond and G.B. Allan. View Details

Keywords: International Finance; Contracts; Negotiation; Mining Industry; Oceania

July 2002 (Revised August 2002)
Supplement

Australia-Japan Cable: Structuring the Project Company

By: Benjamin C. Esty

Spreadsheet to (9-203-024). Download only. View Details

Keywords: Projects; Customers; System; Capital; Competition; Investment Return; Risk and Uncertainty; Telecommunications Industry; Australia; Japan

June 2011
Teaching Note

Zespri (TN)

By: Jose B. Alvarez and Mary Shelman

Teaching Note for 511001. View Details

Keywords: Competition; Brands and Branding; Innovation and Invention; Corporate Strategy; Patents; Food and Beverage Industry; Australia; New Zealand

February 2000 (Revised March 2004)
Case

Signature Security: Providing Alarm Systems for the Countries Down Under

Signature Security, an entrepreneurial company, was created to roll up the electronic security industry in Australia and New Zealand. Signature was created by a team of experienced U.S. managers. Original financing was provided by Clairvest, a Canadian merchant bank.... View Details

Keywords: Management Succession; Entrepreneurship; Financing and Loans; Australia; New Zealand