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      • September 2021 (Revised December 2023)
      • Case

      On the Bubble: Startup Bootstrapping

      By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
      Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
      Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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      Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)
      • September 2021
      • Case

      Posse Foundation: Developing Strong Leaders from Diverse Backgrounds

      By: John J-H Kim, Robin Mendelson and Julia Kelley
      Founded in 1989, Posse Foundation was a nonprofit organization with a mission of developing future leaders who reflected the U.S.’s rich diversity. The organization ran a selective, localized admissions process in 10 U.S. cities to identify outstanding students with... View Details
      Keywords: COVID-19 Pandemic; Education; Higher Education; Decision Making; Demographics; Diversity; Ethnicity; Income; Race; Values and Beliefs; Geography; Geographic Scope; Growth and Development; Leadership; Leading Change; Goals and Objectives; Growth and Development Strategy; Mission and Purpose; Partners and Partnerships; Social Enterprise; Nonprofit Organizations; Identity; Social Issues; Wealth and Poverty; Expansion; Education Industry; North and Central America; United States
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      Kim, John J-H, Robin Mendelson, and Julia Kelley. "Posse Foundation: Developing Strong Leaders from Diverse Backgrounds." Harvard Business School Case 322-016, September 2021.
      • September 2021 (Revised November 2021)
      • Case

      Kwame Owusu-Kesse at the Harlem Children's Zone

      By: Jon M. Jachimowicz
      Do you—as leader, an individual within an organization, or running your own business—know when to say yes and when to say no? How do you make decisions about your own career and life? How do you counsel others who ask you for career and life insights?... View Details
      Keywords: COVID-19 Pandemic; Leadership; Corporate Social Responsibility and Impact; Decisions; Nonprofit Organizations; Personal Development and Career; Growth and Development Strategy; Race; Social Issues; New York (city, NY)
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      Jachimowicz, Jon M. "Kwame Owusu-Kesse at the Harlem Children's Zone." Harvard Business School Case 422-020, September 2021. (Revised November 2021.)
      • August 2021
      • Case

      Yummy: Delivering Value to Venezuela

      By: Ayelet Israeli, Jenyfeer Martinez Buitrago and Carla Larangeira
      By June 2021, Yummy had become Venezuela’s first and largest food delivery app and last-mile logistics company. In Caracas, the nation’s capital, Yummy held a 55% market share, while operations in other cities had already started to take place, including in three of... View Details
      Keywords: Internet and the Web; Health Pandemics; Business Startups; Growth and Development Strategy; Expansion
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      Israeli, Ayelet, Jenyfeer Martinez Buitrago, and Carla Larangeira. "Yummy: Delivering Value to Venezuela." Harvard Business School Case 522-034, August 2021.
      • August 2021
      • Supplement

      Crisis at the 11th Hour — Protagonist Video

      By: Rebecca Henderson and Trevor Fetter
      A successful lawyer describes an important decision she had to make as a young attorney about whether to disclose information in a contract. View Details
      Keywords: Decisions; Negotiation; Contracts; New York (city, NY)
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      Henderson, Rebecca, and Trevor Fetter. "Crisis at the 11th Hour — Protagonist Video." Harvard Business School Multimedia/Video Supplement 321-706, August 2021.
      • July 2021
      • Case

      Amazon HQ2

      By: James K. Sebenius and Ben Cook
      Amazon’s failed bid for a second headquarters location (“HQ2”) in Long Island City, New York offers many lessons for negotiators looking to avoid similar high-profile defeats in strategically important deals. The company’s project – which promised to bring billions of... View Details
      Keywords: Buildings and Facilities; Negotiation; Public Opinion; Governing Rules, Regulations, and Reforms; Problems and Challenges
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      Sebenius, James K., and Ben Cook. "Amazon HQ2." Harvard Business School Case 922-009, July 2021.
      • July 2021
      • Case

      A Close Shave at Squire

      By: Jeffrey J. Bussgang, Zoë B. Cullen, William R. Kerr, Benjamin N. Roth and Michael Norris
      In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop... View Details
      Keywords: Business Startups; Entrepreneurship; Venture Capital; Private Equity; Mobile and Wireless Technology; Applications and Software; Growth and Development Strategy; Health Pandemics; Beauty and Cosmetics Industry; Technology Industry; New York (city, NY); San Francisco
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      Bussgang, Jeffrey J., Zoë B. Cullen, William R. Kerr, Benjamin N. Roth, and Michael Norris. "A Close Shave at Squire." Harvard Business School Case 821-073, July 2021.
      • July 2021
      • Article

      Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich

      By: Oliver P. Hauser, Gordon T. Kraft-Todd, David Rand, Martin A. Nowak and Michael I. Norton
      Four experiments examine how the lack of awareness of inequality affects behaviour towards the rich and poor. In Experiment 1, participants who became aware that wealthy individuals donated a smaller percentage of their income switched from rewarding the wealthy to... View Details
      Keywords: Income Transparency; Income; Wealth; Equality and Inequality; Knowledge; Behavior; Outcome or Result; Society; Policy
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      Hauser, Oliver P., Gordon T. Kraft-Todd, David Rand, Martin A. Nowak, and Michael I. Norton. "Invisible Inequality Leads to Punishing the Poor and Rewarding the Rich." Behavioural Public Policy 5, no. 3 (July 2021): 333–353.
      • May 2021
      • Supplement

      Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version

      By: Joseph B. Fuller and Christopher Payton
      On a mission to "automate the on-demand economy," Harvard Business School classmates Marcela Sapone and Jessica Beck launched Hello Alfred in 2013 to provide subscribers with an "Alfred" to complete various chores for a monthly fee. In early 2016, the company has built... View Details
      Keywords: Growth and Development Strategy; Internet and the Web; Business Startups; Service Operations; Mobile and Wireless Technology; Service Industry; New York (city, NY); Boston
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      Fuller, Joseph B., and Christopher Payton. "Hello Alfred: Come Home Happy — Operating the Business Model Exercise, Instructor Version." Harvard Business School Spreadsheet Supplement 321-707, May 2021.
      • April 2021
      • Case

      JPMorgan Chase's Path Forward

      By: Joseph L. Bower, Nien-hê Hsieh and Michael Norris
      In 2020, JPMorgan Chase announced a $30 billion Commitment to Advance Racial Equity. The Commitment included investments in housing, small businesses, and financial literacy across the U.S., and diversity, equity, and inclusion within the bank. It was part of a broader... View Details
      Keywords: Racial Wealth Gap; Diversity; Race; Financial Institutions; Banks and Banking; Leading Change; Banking Industry; New York (city, NY); Chicago
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      Bower, Joseph L., Nien-hê Hsieh, and Michael Norris. "JPMorgan Chase's Path Forward." Harvard Business School Case 921-301, April 2021.
      • March 2021
      • Supplement

      CashDrop (B2)

      By: Rembrand Koning, Paul A. Gompers and Sarah Gulick
      After the events in CashDrop A, Jarrid Tingle and Henri Pierre-Jacques, the founders of Harlem Capital partners, worried that Ruben Flores-Martinez, CashDrop’s founder, would take another offer while he waited for them to officially make an offer. HCP traditionally... View Details
      Keywords: Small Business; Entrepreneurship; Business Startups; Venture Capital; Online Technology; Technology Industry; Financial Services Industry; New York (city, NY)
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      Koning, Rembrand, Paul A. Gompers, and Sarah Gulick. "CashDrop (B2)." Harvard Business School Supplement 221-053, March 2021.
      • March 2021 (Revised January 2024)
      • Case

      Ayn Rand: Changing the World

      By: Robert Simons and Max Saffer
      This case traces the life of Ayn Rand from Russia to Hollywood to New York City. The case describes how Rand fled communist Russia and, in reaction to the deprivations she experienced under communism, developed a philosophy idealizing free will and personal... View Details
      Keywords: Writing; Values and Beliefs; Economic Systems; Society; Mission and Purpose; Success; Work-Life Balance; Ethics; Personal Development and Career; Publishing Industry
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      Simons, Robert, and Max Saffer. "Ayn Rand: Changing the World." Harvard Business School Case 121-070, March 2021. (Revised January 2024.)
      • March 2021 (Revised August 2021)
      • Supplement

      Wendell Weeks at Corning Inc. (B): Valor Glass and the COVID-19 Pandemic

      By: Ryan Raffaelli and Aldo Sesia
      The (B) case offers a detailed account of Wendell Weeks’s innovation strategy at Corning, and how his approach played a critical role in the COVID-19 pandemic. It illustrates the company’s philosophy of making long-term investments in promising new technologies and... View Details
      Keywords: Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Leadership; Health Pandemics; Technology Industry; United States; New York (city, NY)
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      Raffaelli, Ryan, and Aldo Sesia. "Wendell Weeks at Corning Inc. (B): Valor Glass and the COVID-19 Pandemic." Harvard Business School Supplement 421-078, March 2021. (Revised August 2021.)
      • March 2021 (Revised August 2021)
      • Case

      Apax Partners and Duck Creek Technologies

      By: Josh Lerner, Terrence Shu and Alys Ferragamo
      This case follows Jason Wright and Umang Kajaria at Apax Partners as they consider an investment in Duck Creek Technologies, a technology provider for property & casualty insurance companies. The deal required a complex carve-out from Accenture, Duck Creek’s parent... View Details
      Keywords: Carve-out; Private Equity; Insurance; Investment; Operations; Valuation; Financial Strategy; New York (city, NY)
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      Lerner, Josh, Terrence Shu, and Alys Ferragamo. "Apax Partners and Duck Creek Technologies." Harvard Business School Case 221-075, March 2021. (Revised August 2021.)
      • March 2021
      • Case

      Founders Factory

      By: Jeffrey F. Rayport and James Barnett
      In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within... View Details
      Keywords: Entrepreneurship; Markets; Planning; Expansion; Global Range; Business Model; Talent and Talent Management; Experience and Expertise; Corporate Entrepreneurship; Global Strategy; Innovation Strategy; Growth and Development Strategy; Management Teams; Organizational Change and Adaptation; Partners and Partnerships; Internet and the Web; Mobile and Wireless Technology; Technology Industry; Africa; South Africa; Johannesburg; Europe; France; Paris; United Kingdom; England; London; United States; New York (city, NY)
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      Rayport, Jeffrey F., and James Barnett. "Founders Factory." Harvard Business School Case 821-009, March 2021.
      • February 2021 (Revised March 2021)
      • Case

      AptDeco: Circular Economy Furniture Marketplace

      By: Ayelet Israeli and Jamie Merkrebs
      AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
      Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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      Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021. (Revised March 2021.)
      • February 2021
      • Case

      China Rapid Finance: The Collapse of China’s P2P Lending Industry

      By: William C. Kirby, Bonnie Yining Cao and John P. McHugh
      China’s peer-to-peer (P2P) lending industry had over 3,000 platforms at its height in 2015. China Risk Finance (CRF) was one of the country’s P2P success stories. With over 1 million borrowers using CRF’s platform, it raised $60 million in its 2016 IPO on the New York... View Details
      Keywords: Financial Services; P2P Lending; Government And Business; Regulation; Finance; Governing Rules, Regulations, and Reforms; Strategy; Financial Services Industry; China
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      Kirby, William C., Bonnie Yining Cao, and John P. McHugh. "China Rapid Finance: The Collapse of China’s P2P Lending Industry." Harvard Business School Case 321-124, February 2021.
      • November 2020 (Revised June 2022)
      • Case

      Community-First Public Safety

      By: Mitchell B. Weiss and Sarah Mehta
      How many police officer positions to fund? In August 2020, the question facing St. Paul Mayor Melvin Carter, which might have seemed routine to another mayor at another time in another place, was anything but. A pandemic had rendered the city some $19-$34 million short... View Details
      Keywords: Race; Law Enforcement; Governance; Decision Making; Safety; Social Issues; Public Administration Industry; United States; Minnesota; Saint Paul
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      Weiss, Mitchell B., and Sarah Mehta. "Community-First Public Safety." Harvard Business School Case 821-005, November 2020. (Revised June 2022.)
      • October 2020 (Revised June 2021)
      • Case

      The Bronx Community Foundation

      By: Brian Trelstad and Aldo Sesia
      Derrick and Desmon Lewis were both successful professionals in the consulting and banking industries. They were born and raised in The Bronx, New York City’s poorest borough. The Lewis brothers had always wanted to give back to the community. In 2016 they launched a... View Details
      Keywords: Community Foundations; Social Enterprise; Social Entrepreneurship; Relationships; Business Model; Social Issues; New York (city, NY); United States
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      Trelstad, Brian, and Aldo Sesia. "The Bronx Community Foundation." Harvard Business School Case 321-011, October 2020. (Revised June 2021.)
      • October 2020 (Revised April 2022)
      • Case

      When Institutions Fail: HIV/AIDS in the 1980s

      By: Tom Nicholas and Christian Godwin
      During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details
      Keywords: Ethics; Policy; Government and Politics; Health Pandemics; History; Rights; Media; Organizations; Business and Community Relations; Religion; Social Psychology; Identity; Prejudice and Bias; Social Issues; Public Opinion; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; United States
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      Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020. (Revised April 2022.)
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