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      Mission and PurposeRemove Mission and Purpose →

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      • January 2024
      • Background Note

      Evaluating Innovations in the Organization of Primary Care: What Type of Innovation Is It and How Well Does It Align with the Six Factors?

      By: Regina E. Herzlinger and James Wallace
      How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating in Health Care course book.

      This note and "Health Stop (A): What Type... View Details
      Keywords: Business Model; Health Care and Treatment; Collaborative Innovation and Invention; Mission and Purpose; Alignment; Health Industry
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      Herzlinger, Regina E., and James Wallace. "Evaluating Innovations in the Organization of Primary Care: What Type of Innovation Is It and How Well Does It Align with the Six Factors?" Harvard Business School Background Note 324-037, January 2024.
      • January 2024
      • Technical Note

      The ICARUS Principles: What It Takes to Tackle the World

      By: Debora L. Spar and Julia M. Comeau
      Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of... View Details
      Keywords: Purpose; Mission; Social Business; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; For-Profit Firms
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      Spar, Debora L., and Julia M. Comeau. "The ICARUS Principles: What It Takes to Tackle the World." Harvard Business School Technical Note 324-055, January 2024.
      • January 2024 (Revised May 2024)
      • Case

      Uncle Nearest: Creating a Legacy

      By: Hise Gibson, Archie L. Jones, Nicole Gilmore and Ai-Ling Jamila Malone
      Fawn Weaver, as a Black woman and industry outsider in a capital-intensive, highly regulated, competitive and male-dominated spirits industry, successfully overcame numerous obstacles to launch a premium American whiskey brand, Uncle Nearest in 2017, which became the... View Details
      Keywords: Advertising; Business Startups; Customer Focus and Relationships; Decisions; Forecasting and Prediction; Age; Ethnicity; Gender; Entrepreneurship; Working Capital; Innovation Leadership; Innovation Strategy; Intellectual Property; Trademarks; Leadership Style; Growth and Development; Growth and Development Strategy; Product Marketing; Product Launch; Marketing Strategy; Mission and Purpose; Organizational Culture; Private Ownership; Performance Effectiveness; Strategic Planning; Problems and Challenges; Prejudice and Bias; Social Issues; Competition; Competitive Strategy; Expansion; Entrepreneurial Finance; Food and Beverage Industry; Food and Beverage Industry; United States; Tennessee; France
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      Gibson, Hise, Archie L. Jones, Nicole Gilmore, and Ai-Ling Jamila Malone. "Uncle Nearest: Creating a Legacy." Harvard Business School Case 824-047, January 2024. (Revised May 2024.)
      • November 22, 2023
      • Article

      Unifying Your Company Around a Moral Goal

      By: Ranjay Gulati
      In turbulent times, companies need a reliable anchor to guide decision-making. When organizations become moral communities, underpinned by purpose, they provide that stability for stakeholders as well as a reassuring sense of hope, solidarity, agency, and meaning.... View Details
      Keywords: Mission and Purpose; Organizational Culture; Corporate Strategy; Leadership
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      Gulati, Ranjay. "Unifying Your Company Around a Moral Goal." Harvard Business Review Digital Articles (November 22, 2023).
      • November 2023 (Revised July 2024)
      • Case

      'Care in Every Drop': Ayala Corporation and Manila Water (A)

      By: Debora L. Spar, Paul Healy, Tricia Peralta and Julia M. Comeau
      Since 1834, eight generations of the Ayala family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala’s subsidiary, Manila Water, took control of... View Details
      Keywords: Family Business; Economic Growth; Social Entrepreneurship; Climate Change; Natural Resources; Crisis Management; Failure; Privatization; Social Issues; Urban Development; Adaptation; Public Opinion; Mission and Purpose; Utilities Industry; Asia; Philippines
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      Spar, Debora L., Paul Healy, Tricia Peralta, and Julia M. Comeau. "'Care in Every Drop': Ayala Corporation and Manila Water (A)." Harvard Business School Case 324-038, November 2023. (Revised July 2024.)
      • November 2023
      • Supplement

      'Care in Every Drop': Ayala Corporation and Manila Water (B)

      By: Debora L. Spar, Paul Healy, Tricia Peralta and Julia Comeau
      Since 1834, eight generations of the Ayala family have used their conglomerate to fund nation-building projects in the Philippines, including investments in tramcars, telecommunications, hospitals, and schools. In 1997, Ayala’s subsidiary, Manila Water, took control of... View Details
      Keywords: Family Business; Economic Growth; Social Entrepreneurship; Climate Change; Natural Resources; Crisis Management; Failure; Privatization; Social Issues; Urban Development; Adaptation; Infrastructure; Utilities Industry; Philippines
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      Spar, Debora L., Paul Healy, Tricia Peralta, and Julia Comeau. "'Care in Every Drop': Ayala Corporation and Manila Water (B)." Harvard Business School Supplement 324-039, November 2023.
      • November 2023 (Revised May 2024)
      • Case

      Kickstarter: Crowdfunding for the Arts

      By: Rohit Deshpandé and Alexis Lefort
      Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
      Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
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      Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
      • November 2023
      • Case

      Tata Group in 2021: Pursuing Profits through Purpose

      By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
      October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details
      Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India
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      Khanna, Tarun, Krishna G. Palepu, and Vidhya Muthuram. "Tata Group in 2021: Pursuing Profits through Purpose." Harvard Business School Case 124-047, November 2023.
      • 2023
      • Book

      How the Harvard Business School Changed the Way We View Organizations

      By: Jay W. Lorsch
      The story of the field of organizational behavior (which overlaps considerably with the origin story of Harvard Business School) and how it created the “medical model” of systems thinking—anchored in the practices of listening, observing, testing, and only then... View Details
      Keywords: Organizational Behavior; Systems Thinking; Medical Model; Organizations; Behavior; System; History
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      Lorsch, Jay W. How the Harvard Business School Changed the Way We View Organizations. Business Expert Press, 2023.
      • October 2023
      • Case

      Prime Coalition: Estimating Climate Impact

      By: Natalia Rigol, Benjamin N. Roth, Brian Trelstad and Amram Migdal
      A case on CRANE, a tool to help investors and green technology companies estimate the future climate impact of new technologies and products, called emissions reduction potential (ERP). The case includes material on CRANE’s methodology for estimating future carbon... View Details
      Keywords: Carbon Emissions; Environmental Accounting; Analysis; Climate Change; Green Technology; Innovation and Invention; Measurement and Metrics; Philanthropy and Charitable Giving; Risk and Uncertainty; Nonprofit Organizations; Social Enterprise
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      Rigol, Natalia, Benjamin N. Roth, Brian Trelstad, and Amram Migdal. "Prime Coalition: Estimating Climate Impact." Harvard Business School Case 824-119, October 2023.
      • October 26, 2023
      • Article

      How to Connect Employees to Your Company’s Purpose

      By: Hubert Joly
      We know making a noble corporate purpose — that is, one aimed at doing something good in the world — come to life is both important and hard. Emerging practices from leading companies show that the journey is not about top-down messaging. If anything, it’s about... View Details
      Keywords: Mission and Purpose; Employee Relationship Management
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      Joly, Hubert. "How to Connect Employees to Your Company’s Purpose." Harvard Business Review (website) (October 26, 2023).
      • October 2023
      • Supplement

      Rheaply: Circularity For Every Business Supplement 1

      By: Rembrand Koning and Alicia Dadlani
      Pitch deck explaining the early vision of the company that was presented by the CEO to potential investors. View Details
      Keywords: Business Startups; Social Entrepreneurship; Entrepreneurial Finance; Mission and Purpose; United States; Chicago; Illinois
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      Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business Supplement 1." Harvard Business School PowerPoint Supplement 724-354, October 2023.
      • October 2023
      • Supplement

      Rheaply: Circularity For Every Business Supplement 2

      By: Rembrand Koning and Alicia Dadlani
      Pitch deck explaining the later vision of the company that was presented by the CEO to potential investors. View Details
      Keywords: Business Startups; Social Entrepreneurship; Entrepreneurial Finance; Mission and Purpose; Technology Industry; Green Technology Industry; United States; Illinois; Chicago
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      Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business Supplement 2." Harvard Business School PowerPoint Supplement 724-385, October 2023.
      • October 16, 2023
      • Article

      How a Defined Purpose Drove Unilever’s Turnaround

      By: Ranjay Gulati
      Keywords: Mission and Purpose; Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability
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      Gulati, Ranjay. "How a Defined Purpose Drove Unilever’s Turnaround." Inc.com (October 16, 2023).
      • October 2023 (Revised July 2024)
      • Case

      Nelson Mandela: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the rise of Nelson Mandela from his tribal home in South Africa to president of the country. Rejecting expectations that he would be a tribal leader, Mandela instead dedicates his life to fighting Apartheid. After peaceful approaches fail, he joins... View Details
      Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; South Africa
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      Simons, Robert, and Shirley Sun. "Nelson Mandela: Changing the World." Harvard Business School Case 124-034, October 2023. (Revised July 2024.)
      • October 2023 (Revised November 2023)
      • Case

      Sprout Solutions

      By: Jeffrey J. Bussgang, Bonnie Yining Cao and Dawn H. Lau
      Husband-and-wife co-founders Patrick and Alexandria Gentry had built Sprout Solutions to be one of the biggest Software-as-a-Service human resources management platforms in the Philippines, guided by the mission to "impact the life of every Filipino by improving... View Details
      Keywords: Software; Startup; Technology Ventures; Human Resources; Management; Growth and Development Strategy; Emerging Markets; Business Startups; Applications and Software; Venture Capital; Philippines
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      Bussgang, Jeffrey J., Bonnie Yining Cao, and Dawn H. Lau. "Sprout Solutions." Harvard Business School Case 824-052, October 2023. (Revised November 2023.)
      • September 2023 (Revised September 2024)
      • Technical Note

      Measuring and Managing Social Impact

      By: Brian Trelstad, Gerald Chertavian and Susan Pinckney
      A brief overview of how to measure social impact at nonprofits, social organizations, and impact investments. View Details
      Keywords: Analysis; Change; Transformation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Public Sector; Entrepreneurship; Social Entrepreneurship; Fairness; Entrepreneurial Finance; Governance; Governing and Advisory Boards; Policy; Innovation and Management; Knowledge Acquisition; Knowledge Use and Leverage; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Resource Allocation; Measurement and Metrics; Standards; Strength and Weakness; Mission and Purpose; Success; Performance; Performance Evaluation; Philanthropy and Charitable Giving; Strategic Planning; Programs; Risk and Uncertainty; Social Enterprise; Non-Governmental Organizations; Social Issues; United States
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      Trelstad, Brian, Gerald Chertavian, and Susan Pinckney. "Measuring and Managing Social Impact." Harvard Business School Technical Note 324-017, September 2023. (Revised September 2024.)
      • September 2023
      • Teaching Note

      Patagonia: 'Earth Is Now Our Only Shareholder'

      By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
      Teaching Note for HBS Case No. 323-057. Patagonia’s change of ownership from a privately held company to a perpetual purpose trust and 501(c)(4) nonprofit in order to use the company’s profit to fight the environmental crisis and be a model for future businesses. View Details
      Keywords: Trusts; Business Ventures; Business Organization; Family Business; Restructuring; Change; Disruption; Transition; Decision Making; Ethics; Values and Beliefs; Finance; Financial Management; Governance; Corporate Governance; Investment Activism; Innovation Leadership; Labor; Law; Common Law; Management; Goals and Objectives; Organizations; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Ownership; Ownership Type; Family Ownership; Private Ownership; Social Enterprise; Nonprofit Organizations; Society; Social Issues; Wealth and Poverty; Value; Value Creation; Apparel and Accessories Industry; United States
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      Trelstad, Brian, Nien-hê Hsieh, Michael Norris, and Susan Pinckney. "Patagonia: 'Earth Is Now Our Only Shareholder'." Harvard Business School Teaching Note 324-003, September 2023.
      • September 2023
      • Case

      Derek Aguirre

      By: Leslie Perlow and Hannah Weisman
      Derek Aguirre is the executive director of a nonprofit organization in Detroit, Michigan that uses the sport of squash as a vehicle to support young people in low-income urban areas. The case discusses his path to pursue meaningful work and his reflections on the... View Details
      Keywords: Personal Development and Career; Job Search; Happiness; Well-being; Work-Life Balance; Nonprofit Organizations; Social Enterprise; Business Startups; Sports; Education; Mission and Purpose; Education Industry; Sports Industry; Service Industry; United States; Boston; Detroit
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      Perlow, Leslie, and Hannah Weisman. "Derek Aguirre." Harvard Business School Case 424-019, September 2023.
      • September 2023
      • Teaching Note

      Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

      By: Regina E. Herzlinger
      Teaching Note for HBS Case No. 304-009. The case is part of the first module of the Innovating in Health Care course. Its purpose is to demonstrate how to evaluate the “do good” and do well” potential of a health care innovation. View Details
      Keywords: Innovation In Healthcare Delivery; Innovation; Obesity; Digital Health; Weight Loss; Health Care and Treatment; Innovation and Management; Business Model; Medical Specialties; Mission and Purpose; Health Industry
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      Herzlinger, Regina E. "Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment." Harvard Business School Teaching Note 324-013, September 2023.
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