Publications

May 2002 (Revised October 2005)
Case

Marketing Antidepressants: Prozac and Paxil

By: Youngme E. Moon and Kerry Herman

Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details

Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States

February 2025
Article

Disclosure, Humanizing, and Contextual Vulnerability of Generative AI Chatbots

By: Julian De Freitas and I. Glenn Cohen

In the wake of recent advancements in generative AI, regulatory bodies are trying to keep pace. One key decision is whether to require app makers to disclose the use of generative AI-powered chatbots in their products. We suggest that some generative AI-based chatbots... View Details

Keywords: AI and Machine Learning; Governing Rules, Regulations, and Reforms; Applications and Software; Well-being

Read Now

10 Feb 2022
News

Opinion: If Your Job Doesn’t Give You Purposeful Work, You Owe It to Yourself to Join the ‘Great Reshuffle’

March 2023
Case

Between Two Minds: The Staglin Family

By: Lauren Cohen, Ronnie Stangler and Grace Headinger

Garen Staglin, Founder and Chairman of One Mind, reflected on his life’s work in brain health. As he contemplated stepping down in the next few years, he weighed how to pass along this legacy to his son, Brandon Staglin, the impetus behind and next generation of the... View Details

Keywords: Nonprofit Organizations; Well-being; Management Succession; Family Ownership; Mission and Purpose; Health Industry

23 Sep 2019
Blog Post

Distressed Employees? Try Resilience Training

times more likely to experience work-related problems than employees with chronic physical illnesses like diabetes or heart disease. So why do many companies fail to help their workers battle mental health... View Details

Keywords: All Industries

06 Jun 2018
Video

David Mou, Blavatnik Fellow 2018-2019

23 Aug 2020
News

In the UK, She Leads the Search for a COVID Vaccine

Kate Bingham (MBA 1991) Kate Bingham (MBA 1991) When she was asked to chair the UK’s Vaccine Taskforce back in May, Kate Bingham (MBA 1991) paused. Despite nearly three decades of experience as a life sciences investor with SV Health... View Details

Keywords: COVID-19; vaccines; leadership; biomedicine; venture capital; operations; public health; government innovation; Finance; Scientific Research and Development Services

13 Feb 2022
News

With Job Vacancies High, Employers Seek Out Workers They Might Have Previously Passed Over

17 May 2021
News

Speaking with Katy Milkman about “How to Change”

December 2020 (Revised June 2021)
Case

France Télécom (A): A Challenging Restructuring

By: Cynthia A. Montgomery and Ashley V. Whillans

These cases explore the impacts of industry shocks, resulting corporate actions that had a devastating impact on employees, and the legal conviction of corporate leaders for “institutional harassment."

This case series follows the evolution of France... View Details

Joshua Schwartzstein is a Professor of Business Administration in the Negotiation, Organizations & Markets Unit.

Professor Schwartzstein is a behavioral economist who focuses on incorporating psychologically realistic assumptions about... View Details

19 Oct 2021
News

The Facebook Trap

23 Jul 2024
Research & Ideas

Forgiving Medical Debt Won't Make Everyone Happier

patients finds the reality is much more complicated when it comes to languishing hospital bills. Canceling overdue medical debt on average does little or nothing to improve credit access, existing bill payment rates, or even mental... View Details

Keywords: by Rachel Layne; Health

Article

Emodiversity and the Emotional Ecosystem

By: Jordi Quoidbach, June Gruber, Moira Mikolajczak, Alexsandr Kogan, Ilios Kotsou and Michael I. Norton

Bridging psychological research exploring emotional complexity and research in the natural sciences on the measurement of biodiversity, we introduce—and demonstrate the benefits of—emodiversity: the variety and relative abundance of the emotions that humans experience.... View Details

Keywords: Health; Diversity; Emotions

Find at Harvard

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10 Apr 2021
News

Love them or hate them, virtual meetings are here to stay

October 2023
Case

Vida Health: Transforming Chronic Disease Treatment

By: William Sahlman and Nicole Tempest Keller

San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details

Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Health Industry; United States; California; San Francisco

October 2014 (Revised September 2017)
Case

The National Football League and Brain Injuries

By: Richard G. Hamermesh and Matthew G. Preble

The National Football League (NFL) was both the most popular spectator sport in the U.S. and a major economic entity, taking in roughly $10 billion a year in revenue. However through the early twenty-first century, an increased understanding of the long-term effects of... View Details

Keywords: Employee Safety; Safety; Employees; Sports; Health; Ethics; Sports Industry; United States

September 13, 2021
Article

Managing Through Crunch Time—Without Burning Out Your Team

By: Flavio Serapiao, Andrew Hill and Boris Groysberg

Crunch times—the long, stressful hours of work that are often required in the final weeks before a new product launch—can have an inordinate impact on the success of businesses and they’re powerful shapers of organizational culture. Effective leaders understand that... View Details

Keywords: Leadership; Situation or Environment; Management Skills