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Show Results For
- All HBS Web
(3,002)
- People (24)
- News (819)
- Research (1,579)
- Events (15)
- Multimedia (41)
- Faculty Publications (1,090)
- Research Summary
Social media and user-generated content
In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details
- November 2010 (Revised March 2011)
- Teaching Note
The NFL's Digital Media Strategy
By: Anita Elberse
Teaching Note for 511055. View Details
- February 2009 (Revised June 2014)
- Teaching Note
Ad Classification at Right Media
By: Benjamin Edelman
Teaching Note for [909032]. View Details
- June 2010 (Revised January 2017)
- Teaching Note
Continental Media Group: Business Highlights
By: Robert Simons
Teaching Note for 110087. View Details
- July 13, 2023
- Article
Threads Foreshadows a Big—and Surprising—Shift in Social Media
By: Scott Duke Kominers and Liang Wu
Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details
Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry
Kominers, Scott Duke, and Liang Wu. "Threads Foreshadows a Big—and Surprising—Shift in Social Media." Harvard Business Review Digital Articles (July 13, 2023).
- Article
Discount Effects on Media Plans
By: Robert S. Kaplan and Allan Shocker
Kaplan, Robert S., and Allan Shocker. "Discount Effects on Media Plans." Journal of Advertising Research 11, no. 3 (June 1971): 37–43.
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of France's Vivendi and Thomas... View Details
- 06 May 2016
- Blog Post
Make Social Media Work For You Abroad
acquaintances. This vast network can be located all over the world, but social media has the potential to bring everyone together and help you in your international search. It’s a lot easier today to find potential contacts and weaker... View Details
- February 2019 (Revised December 2019)
- Case
The Bankruptcy of Cumulus Media
By: Emily McComb
Keywords: Bankruptcy
McComb, Emily. "The Bankruptcy of Cumulus Media." Harvard Business School Case 219-093, February 2019. (Revised December 2019.)
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can influence businesses. Their paper, “The... View Details
Podcast Interview on Emotions and Social Media
Eric chats with Amit Goldenberg, Assistant Professor of Business Administration at Harvard Business School. Amit studies emotions in social interactions, for example in political contexts and on social media. He was a journalist and author before becoming an... View Details
- 2014
- Book
A Social Strategy: How We Profit from Social Media
By: Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details
Piskorski, Mikolaj Jan. A Social Strategy: How We Profit from Social Media. Princeton University Press, 2014.
- 21 Apr 2016
- News
Media houses must think beyond content: Bharat Anand
- 22 Feb 2011
- News
Harvard B-School's Social Media Wizard
- 20 Jul 2023
- News
Collective Emotions and Social Media
A Social Strategy: How We Profit from Social Media
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details
- 02 Jun 2014
- News
Secrets to a Successful Social Media Strategy
- May 18, 2020
- Other Article
Media Bias? But Not What You Think It Is
The media are often accused of political bias. But news outlets reflect many political beliefs in a fragmented media environment. However, an almost across-the-board bias is how news media talk about digital business, and the pandemic has exacerbated that bias, which... View Details
Cespedes, Frank V. "Media Bias? But Not What You Think It Is." Medium (May 18, 2020).