Media - Publications - Faculty & Research

Research Summary

Social media and user-generated content

In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details

November 2010 (Revised March 2011)
Teaching Note

The NFL's Digital Media Strategy

By: Anita Elberse

Teaching Note for 511055. View Details

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February 2009 (Revised June 2014)
Teaching Note

Ad Classification at Right Media

By: Benjamin Edelman

Teaching Note for [909032]. View Details

Keywords: Advertising; Technology; Advertising Industry

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22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

have a very supportive husband that said, ‘you know, you’re not getting any younger.’” And thus, Avant Ski was born. Reimaging Typical Ski Trip Prep Widman launched NYC-based media company Avant Ski in November 2018 for the sole purpose... View Details

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of France's Vivendi and Thomas... View Details

Keywords: by Kenneth Liss; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

February 2019 (Revised December 2019)
Case

The Bankruptcy of Cumulus Media

By: Emily McComb

Keywords: Bankruptcy

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Educators

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2003
Other Paper

Making Sense of Media Conglomerates

By: Bharat Anand

Citation

Aug 2010
Keynote Speech

Emerging Business Models in Media

By: Anita Elberse

Keywords: Media; Business Model; Media and Broadcasting Industry

Citation

06 May 2016
Blog Post

Make Social Media Work For You Abroad

acquaintances. This vast network can be located all over the world, but social media has the potential to bring everyone together and help you in your international search. It’s a lot easier today to find potential contacts and weaker... View Details

July 13, 2023
Article

Threads Foreshadows a Big—and Surprising—Shift in Social Media

By: Scott Duke Kominers and Liang Wu

Threads, Meta’s Twitter competitor, has become the fastest downloaded app in history. One of the reasons for this is because it allows users to port over their profiles and follows from the already popular social media platform Instagram, also owned by Meta—a feature... View Details

Keywords: Decentralization; Twitter; Facebook; Instagram; Crypto Economy; Blockchain; Network; Industrial Organization; Competition; Open Innovation; Open Platforms; Open Source Innovation; Social Networks; Social Media; Applications and Software; Information Technology Industry

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2014
Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details

Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing

Citation

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21 Apr 2016
News

Media houses must think beyond content: Bharat Anand

June 2010 (Revised January 2017)
Teaching Note

Continental Media Group: Business Highlights

By: Robert Simons

Teaching Note for 110087. View Details

Keywords: Execution; Management Control Systems; Performance Measurement; Informal Management; Emergent Strategy; Management; Profit; System; Opportunities; Strategy; Risk and Uncertainty; Media and Broadcasting Industry

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02 Jun 2014
News

Secrets to a Successful Social Media Strategy

A Social Strategy: How We Profit from Social Media

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can influence businesses. Their paper, “The... View Details

Keywords: by Kasandra Brabaw; Technology