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  • December 2010
  • Supplement

Ad Classification at Right Media — slide supplement

By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media and Broadcasting Industry; Media and Broadcasting Industry
Related
  • Research Summary

Social media and user-generated content

In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details

  • November 2010 (Revised March 2011)
  • Teaching Note

The NFL's Digital Media Strategy

By: Anita Elberse
Teaching Note for 511055. View Details
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  • February 2009 (Revised June 2014)
  • Teaching Note

Ad Classification at Right Media

By: Benjamin Edelman
Teaching Note for [909032]. View Details
Keywords: Advertising; Technology; Advertising Industry
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  • 24 Jul 2000
  • Research & Ideas

Linking the Globe: The Role of Media and Communications

If proof was needed that change is afoot in the worldwide media industry, it came in the form of late alterations to a panel on the subject at the HBS Global Alumni Conference. CEOs Jean-Marie Messier of France's Vivendi and Thomas... View Details
Keywords: by Kenneth Liss; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting
  • Aug 2010
  • Keynote Speech

Emerging Business Models in Media

By: Anita Elberse
Keywords: Media; Business Model; Media and Broadcasting Industry
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  • 06 May 2016
  • Blog Post

Make Social Media Work For You Abroad

acquaintances. This vast network can be located all over the world, but social media has the potential to bring everyone together and help you in your international search. It’s a lot easier today to find potential contacts and weaker... View Details

    Podcast Interview on Emotions and Social Media

    Eric chats with Amit Goldenberg, Assistant Professor of Business Administration at Harvard Business School. Amit studies emotions in social interactions, for example in political contexts and on social media. He was a journalist and author before becoming an... View Details

    • 22 Feb 2011
    • News

    Harvard B-School's Social Media Wizard

    • 20 Jul 2023
    • News

    Collective Emotions and Social Media

    • June 2010 (Revised January 2017)
    • Teaching Note

    Continental Media Group: Business Highlights

    By: Robert Simons
    Teaching Note for 110087. View Details
    Keywords: Execution; Management Control Systems; Performance Measurement; Informal Management; Emergent Strategy; Management; Profit; System; Opportunities; Strategy; Risk and Uncertainty; Media and Broadcasting Industry
    Related
    • February 2019 (Revised December 2019)
    • Case

    The Bankruptcy of Cumulus Media

    By: Emily McComb
    Keywords: Bankruptcy
    Related
    • 2003
    • Other Paper

    Making Sense of Media Conglomerates

    By: Bharat Anand
    Related
    • 21 Apr 2016
    • News

    Media houses must think beyond content: Bharat Anand

    • 02 Jun 2014
    • News

    Secrets to a Successful Social Media Strategy

    • Article

    Discount Effects on Media Plans

    By: Robert S. Kaplan and Allan Shocker
    Related
    • April 2021
    • Teaching Note

    Social Media War 2021: Snap vs. Facebook vs. TikTok

    By: David B. Yoffie and Daniel Fisher
    This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
    Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
    Related
    • 2014
    • Book

    A Social Strategy: How We Profit from Social Media

    By: Mikolaj Jan Piskorski
    Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details
    Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing
    Related

      A Social Strategy: How We Profit from Social Media

      Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details

      • 02 Feb 2023
      • Research & Ideas

      Why We Still Need Twitter: How Social Media Holds Companies Accountable

      would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social media can influence businesses. Their paper, “The... View Details
      Keywords: by Kasandra Brabaw; Technology