Publications

February 2021 (Revised March 2022)
Teaching Note

Measuring Impact at JUST Capital

By: Ethan C. Rouen and Charles C.Y. Wang

January 1982 (Revised November 1982)
Case

General Foods: Productivity Measurement Program

By: Robert H. Hayes and Kim B. Clark

Keywords: Performance Productivity; Performance Improvement; Strategy; Food and Beverage Industry

Find at Harvard

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

of treating the topic of e-commerce with awe and confusion, we can now discuss the subject more objectively." What follows is an excerpt from his new book, Implementing E-commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust. CIOs often suggest... View Details

Keywords: by Marc J. Epstein

2014
Working Paper

Visualizing and Measuring Software Portfolio Architectures: A Flexibility Analysis

By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack and David Dreyfus

In this paper, we test a method for visualizing and measuring software portfolio architectures and use our measures to predict the costs of architectural change. Our data is drawn from a biopharmaceutical company, comprising 407 architectural components with 1,157... View Details

Keywords: Design Structure Matrices; Software Architecture; Flexibility; Software Application Portfolio; Complexity; Applications and Software; Forecasting and Prediction

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2024
Working Paper

Scaling Core Earnings Measurement with Large Language Models

By: Matthew Shaffer and Charles CY Wang

We study the application of large language models (LLMs) to the estimation of core earnings, i.e., a firm's persistent profitability from its core business activities. This construct is central to investors' assessments of economic performance and valuations. However,... View Details

Keywords: Large Language Models; AI and Machine Learning; Accounting; Profit; Corporate Disclosure; Analytics and Data Science; Measurement and Metrics

SSRN

June 2000
Article

On the Regulatory Application of Efficiency Measures

The last decade has witnessed a change to more powerful incentive schemes and the adoption by a large number of regulators of some form of price cap regimes. The efficiency frontiers literature tackles the problem of measuring the X factor in a price cap regime... View Details

Keywords: Performance Productivity; Mathematical Methods; Performance Efficiency

July – August 2010
Article

How Will You Measure Your Life?

By: Clayton M. Christensen

Keywords: Measurement and Metrics

Find at Harvard

September 2007
Teaching Note

Opportunity International: Measurement and Mission (TN)

By: Herman B. Leonard, Srikant M. Datar, Marc J. Epstein and Melissa Tritter

Keywords: Measurement and Metrics; Mission and Purpose; Opportunities

August 2013
Teaching Note

Nutricia Middle East: Measuring Sales Force Effectiveness

By: F. Asis Martinez-Jerez

Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details

Keywords: Globalized Firms and Management; Customer Relationship Management; Commercialization; Management Practices and Processes; Salesforce Management; Nutrition; Performance Evaluation; Information Management; Health Industry; Africa; Middle East

April 2006
Case

Nutricia Middle East: Measuring Sales Force Effectiveness

Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant milk formula most effectively in a region where the information environment is much less rich than in other... View Details

Keywords: Management Teams; Salesforce Management; Customer Relationship Management; Emerging Markets; Nutrition; Performance Effectiveness; Business Strategy; Commercialization; Health Industry; Middle East; Africa

1996
Chapter

Measuring Risk and Return for Portfolios

By: D. E. Bell

Keywords: Investment Portfolio; Investment Return; Risk and Uncertainty; Measurement and Metrics

Article

Boards Must Measure Marketing Effectiveness

By: John A. Quelch

February 2001 (Revised June 2002)
Case

Customer Value Measurement at Nortel Networks--Optical Networks Division

By: Das Narayandas

Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details

Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry

September 2013
Case

Boston Children's Hospital: Measuring Patient Costs (Abridged)

By: Robert S. Kaplan

The case describes a pilot project on applying activity-based costing to measure the cost of treating patients. After an overview of Boston Children's Hospital and its local health care market environment, the case presents process maps and financial data relating to... View Details

Keywords: Health Care; Time-Driven Activity-Based Costing; Costing; Hospitals; Activity Based Costing and Management