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Show Results For
- All HBS Web
(1,564)
- People (1)
- News (260)
- Research (853)
- Events (5)
- Multimedia (5)
- Faculty Publications (246)
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- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
Students partnered with Colgate-Palmolive in Mexico City Students partnered with Colgate-Palmolive in Mexico City Brian Franklin (MBA 2018) admits the prospect of partnering with Colgate-Palmolive to identify a strategy for marketing... View Details
- 01 Mar 2012
- News
Get Creative
developed an important insight into why the owners of small businesses typically wait until the last minute to update their books and file tax forms. Most people would say they are just lazy or undisciplined. But Cook observed what was... View Details
- 01 Dec 2002
- News
What You Know Depends on Where You Go
HBS associate professor Robert Kennedy and LARC executive director Gustavo Herrero interview customers of BancoSol at a market in La Paz. The bank specializes in microloans and has the second-largest number of customers of any If you're... View Details
- 29 Apr 2025
- News
Challenge Accepted
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Nietzsche said it first: What doesn’t kill me makes me stronger. There’s a reason that saying has legs, nearly 140 years later. We all, at some point... View Details
- 14 Mar 2019
- News
The Merchant of Osaka
government is building on communitybased care models across the country—as are foreign governments, from Myanmar to Saudi Arabia. Oishi is an unlikely hero for the country’s health care crisis: a marketing expert pushing to enact sweeping... View Details
Keywords: Health, Social Assistance
- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Dan Morrell: Late last summer Diane Hessan (MBA 1977) got a call from the Hillary Clinton campaign. Hessan's an entrepreneur and executive. And she previously founded the View Details
- 01 Mar 2025
- News
On The Case: The Base Factor
In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That... View Details
Keywords: Jen McFarland Flint
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
fulfillment. You must share the reason why you exist and infuse it into everything you do in order to thrive. Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and... View Details
- 01 Dec 2015
- News
Complements to the Case Method
Coleman Professor of Financial Management. “We are surprised by how teams come in and say we talked to the CEO,” laughs Cohen. One of the key lessons in Cohen and Malloy’s field course, Stock Pitching, is that the market is almost always... View Details
- 01 Mar 2003
- News
Books
than how they actually behave, fails to take this into account. In How Customers Think: Essential Insights into the Mind of the Market, Zaltman pulls together elements of neurology, sociology, biology, and other sciences — along with his... View Details
- 26 Aug 2020
- News
What the Climate Change Movement Can Learn from the Pandemic
a step-by-step path to make a difference in the face of what can seem like an overwhelming challenge. In this episode of Skydeck, Associate Editor Jen Flint talks to Pal about the pandemic’s impact on both her business and on global carbon emissions, and the View Details
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
MBA students interview consumers in Seoul, Korea, to help inform the marketing strategies they developed for Orion Snack International. The project was the culmination of a required first-year course designed to develop students’ global... View Details
- 01 Dec 2018
- News
Alumni Are Integral to HBS
Engaging with Students to Share Insights About Africa On the final day of Africa Rising, a course about business in Africa taught by Professor Caroline Elkins, Hakeem Belo-Osagie’s (MBA 1980) emotions were running high. “I had that sense... View Details
- 01 Jun 2015
- News
Exploring Global Business Practices
today’s classrooms reflect our global society. In the MBA Program, all students in the first year get hands-on exposure to organizations in emerging markets through the January module of the FIELD (Field Immersion Experiences for... View Details
- 14 Nov 2024
- News
How the Insurance Industry Can Weather the Storms
Ocean? And I would argue, how do we build in those places? When markets fail, that's the role of government plain and simple in my view. And so, if something isn't insurable, you have to think about why that is. It's because the risk... View Details
- 01 Mar 2018
- News
Democratizing Data to Favor Farmers
cattle ranching. To learn the value of his crop, a farmer could turn on the radio for regular market updates from commodity exchanges. But prices of the seeds and chemical fertilizer used to grow those crops were not listed anywhere; a... View Details
Keywords: Sasha Issenberg
- 01 Sep 2006
- News
Charting the Year Ahead
percentage takes advantage of them. Insightful demographic and psychographic profiles have been developed from alumni survey data that will enable the committee, chaired by Jim Rice (MBA 1986), to recommend segment-specific View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
Entrepreneurial Sales and Marketing (ESM), a field course that debuted in spring 2016. “To a greater degree than in established firms, marketing and selling in entrepreneurial ventures are linked to product... View Details
- 12 May 2022
- News
Onboarding
undertaking something much more serious, leading Xerox’s entry into the Chinese market and fearlessly chastising the company’s chairman for publicizing its activities in the press. Always up for a new challenge, she also began serving on... View Details
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
of years out of business school?” Management challenges include turnarounds, transactions, global expansion, reinvention, scaling growth, and career management. Field Course: US Behavioral Insights Professor Max Bazerman, Negotiation,... View Details
Keywords: Julia Hanna