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- Faculty Publications (99)
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- All HBS Web (408)
- Faculty Publications (99)
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
superior to those with darker skin colors, are marketers crossing a line? Cream makers say they are merely meeting a market need, but social activists argue that these... View Details
- 22 Nov 2004
- Research & Ideas
Side Effects: The Case of Propecia
the wives or barbers of balding men? All these issues and more faced Tom Casola, who in 1997 was heading the Propecia marketing effort for the drug maker Merck & Co. The case was discussed by audience... View Details
- 16 Mar 2010
- First Look
First Look: March 16
forthcoming Abstract Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and... View Details
Keywords: Martha Lagace
- March 2012 (Revised October 2012)
- Case
Gary Hirshberg and Stonyfield Farm
By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
Koehn, Nancy F., Nora N. Khan, and Elizabeth W. Legris. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Case 312-122, March 2012. (Revised October 2012.)
- 09 Jan 2014
- Working Paper Summaries
Economic Transition and Private-Sector Labor Demand: Evidence from Urban China
- October 1993 (Revised November 1994)
- Case
Michigan Manufacturing Corp.: The Pontiac Plant--1988
By: Clayton M. Christensen
Michigan Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
Keywords: Cost Accounting; Factories, Labs, and Plants; Profit; Brands and Branding; Mission and Purpose; Networks; Auto Industry; Manufacturing Industry
Christensen, Clayton M. "Michigan Manufacturing Corp.: The Pontiac Plant--1988." Harvard Business School Case 694-051, October 1993. (Revised November 1994.)
- September 2013
- Teaching Note
Gary Hirshberg and Stonyfield Farm
By: Nancy F. Koehn and Nora N. Khan
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment and sustainability. A former... View Details
- Article
Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear
By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the... View Details
Casadesus-Masanell, Ramon, Michael Crooke, Forest L. Reinhardt, and Vishal Vasishth. "Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear." Journal of Economics & Management Strategy 18, no. 1 (Spring 2009): 203–233.
- February 2004 (Revised September 2006)
- Case
Apax Partners and Xerium S.A.
By: Josh Lerner, G. Felda Hardymon and Ann Leamon
In 2002, Apax Partners had to decide whether to accept a less-than-perfect offer for one of its portfolio companies or to refinance it. This company, a maker of paper industry consumables with a global presence, had been purchased in 1999 and performed extremely well... View Details
Keywords: Leveraged Buyouts; Globalized Markets and Industries; Business Exit or Shutdown; Borrowing and Debt; Investment; Cash Flow; Pulp and Paper Industry
Lerner, Josh, G. Felda Hardymon, and Ann Leamon. "Apax Partners and Xerium S.A." Harvard Business School Case 804-084, February 2004. (Revised September 2006.)
- October 2007 (Revised April 2009)
- Case
TH!NK: The Norwegian Electric Car Company
By: Joseph B. Lassiter III and David Kiron
On August 1, 2007, 61-year-old Jan-Olaf Willums' plane was flying along the Greenland coastline on his way back to Norway after intense discussions with several prominent U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about... View Details
Keywords: Entrepreneurship; Venture Capital; Innovation and Invention; Product Launch; Market Entry and Exit; Environmental Sustainability; Pollutants; Auto Industry; Green Technology Industry; Europe; Norway
Lassiter, Joseph B., III, and David Kiron. "TH!NK: The Norwegian Electric Car Company." Harvard Business School Case 808-070, October 2007. (Revised April 2009.)
- 2009
- Book
Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed and What to Do About It
By: Josh Lerner
In response to the financial crisis, governments are being far more aggressive in intervening to promote economic activity, a trend that shows little tendency of alleviating. This book looks at the experiences of governments in encouraging entrepreneurs and venture... View Details
Keywords: Economic Growth; Financial Crisis; Entrepreneurship; Venture Capital; Policy; Business and Government Relations
Lerner, Josh. Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed and What to Do About It. Princeton University Press, 2009. (Winner of Axiom Business Book Award. Gold Medal in Entrepreneurship presented by Jenkins Group Inc. Winner of PROSE Award for Excellence in Business, Finance & Management “For Professional and Scholarly Excellence” presented by Association of American Publishers.)
- October 2007 (Revised December 2007)
- Case
TiVo 2007: DVRs and Beyond
By: David B. Yoffie and Michael Slind
Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
- 06 Dec 2011
- First Look
First Look: Dec. 6
http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming)... View Details
Keywords: Sean Silverthorne
- April 2015 (Revised June 2016)
- Case
The Transformation of NCR
By: David Collis, Raffaella Sadun and Matthew Shaffer
During his tenure as CEO since 2005, Bill Nuti had moved NCR Corporation (originally National Cash Register) from its historical competence in hardware to become a provider of hardware and software for managing transactions across a range of industries and payments... View Details
Keywords: NCR; Hardware; Software; Acquisitions; Financial Services; Organizational Change and Adaptation; Expansion; Information Infrastructure; Applications and Software; Transformation; Acquisition; Financial Services Industry; Technology Industry
Collis, David, Raffaella Sadun, and Matthew Shaffer. "The Transformation of NCR." Harvard Business School Case 715-438, April 2015. (Revised June 2016.)
- August 2021
- Supplement
Coats: Supply Chain Challenges: Spreadsheet Supplement
By: Willy C. Shih
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
In the context of the computer industry at large, professor David Yoffie explores the ups and downs of a company that's always been a bit different in "Apple Computer, 2006." The case poses this question: Given its 2 percent computer View Details
- July 2015
- Article
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment
By: Uma R. Karmarkar and Bryan Bollinger
As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details
Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry
Karmarkar, Uma R., and Bryan Bollinger. "BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment." Journal of Marketing 79, no. 4 (July 2015): 1–15.
- October 2007
- Case
iPhone vs. Cell Phone
By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details
Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Music Industry
Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
- 24 Oct 2006
- First Look
First Look: October 24, 2006
and environmental standards. Natura began to seek international markets in 1982, but experienced many setbacks until surviving the economic crisis in Argentina in 2001. The company opened operations in France and Mexico in 2005, and the... View Details
Keywords: Sean Silverthorne
- 06 Feb 2007
- First Look
First Look: February 6, 2007
larger class of financial and managerial consultants who sought to refine business decision-making through the introduction of statistical data and scientific analysis. The failure of most forecasting agencies to predict the stock market... View Details
Keywords: Martha Lagace