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March 2012
Article

Choosing the United States

By: Michael E. Porter and Jan W. Rivkin

The U.S. is not winning its appropriate share of location decisions, even those involving the high-value-adding activities that the country has long been able to attract. In part, this is because U.S. policy makers are not addressing weaknesses in the national business... View Details

Keywords: Decision Choices and Conditions; United States

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October 2019
Case

David Yin's Vegetarian Mission

By: Boris Groysberg and Evan M.S. Hecht

After the establishment of his critically-acclaimed upscale vegetarian restaurant, King’s Joy, in Beijing, chef and entrepreneur David Yin must decide whether or not to expand to other locations or continue to invest in his existing location in order to fulfill his... View Details

Keywords: Restaurant; Restaurant Industry; Creative Ability; Creative Industries; Values; Entrepreneurship; Creativity; Food; Values and Beliefs; China

November 2004 (Revised January 2007)
Case

Ice-Fili (Abridged)

By: John R. Wells, Pai-Ling Yin and Michael G. Rukstad

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details

Keywords: Product Positioning; Geographic Location; Competition; Vertical Integration; Corporate Strategy; Retail Industry; Food and Beverage Industry; Russia

Research Summary

Book on the Rubber Industry:

The preliminary title is "Stretching the Inelastic Rubber: Institutions & Market Power, 1870-1910".

The book is intended to cover all stages in the rubber chain, from tappers to manufacturers. It thus spams all crude rubber producing regions, a... View Details

June 2003
Case

In-N-Out Burger

By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman

In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details

Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada

March 2023 (Revised April 2023)
Case

Shelly Sun at BrightStar Care: The Evolution of a Leader

By: Boris Groysberg, Colleen Ammerman and Sarah L. Abbott

Shelly Sun had founded BrightStar Care, a home health care and medical staffing agency, 20 years earlier and had grown the business to over 300 franchised locations and $654 million in annual system-wide sales. Sun had spent years working to get “the right people in... View Details

Keywords: Entrepreneur; Family Business; Franchising; Health Care; Women-owned Businesses; Growth And Scaling; Organization; Franchise Ownership; Entrepreneurship; Work-Life Balance; Growth and Development; Health Industry; United States

July 2022 (Revised January 2024)
Case

Kovi: Changing Brazil's Mobility Landscape

By: Lynda M. Applegate, Michael Norris and Alexis Lefort

Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar... View Details

Keywords: Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America

February 2008
Article

Where Do Transactions Come From? Modularity, Transactions, and the Boundaries of Firms

By: Carliss Y. Baldwin

This article constructs a theory of the location of transactions and the boundaries of firms in a productive system. It proposes that systems of production can be viewed as networks, in which tasks-cum-agents are the nodes and transfers—of material, energy and... View Details

Keywords: Boundaries; Production; Market Transactions; Supply Chain; Management; Cost; Theory; Performance Productivity; Information Management; Complexity

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July–August 2014
Article

Where to Launch in Africa?

By: Eugene F. Soltes

A case study in the management of new business enterprises in developing countries is examined. A dilemma facing a Malawian entrepreneur in whether to locate a packaging industry new business in his native Malawi or in the larger market of Nigeria is examined.... View Details

Keywords: Business Startups; Entrepreneurship; Developing Countries and Economies; Geographic Location; Decision Making; Africa

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September 2011 (Revised March 2014)
Case

Airbnb

By: Joseph B. Lassiter III and Evan W. Richardson

Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, the three founders of Airbnb, an online private accommodation rental market, stared at each other across the kitchen table in their San Francisco apartment. It was March of 2009. A single sheet of paper sat on the table... View Details

Keywords: Entrepreneurship; Housing; Information Publishing; Private Ownership; Online Technology; Information Industry; San Francisco

04 Dec 2006
Research & Ideas

The Money Connection—Understanding VC Networks

can effectively rewire some of the links in the network. In the case of venture capital, spanning ties enable investors with fixed locations and industry expertise to learn of opportunities outside their geographic and industry domains.... View Details

Keywords: by Julia Hanna; Financial Services

2017
Book

Geography, Location, and Strategy

By: Juan Alcácer, Bruce Kogut, Catherine Thomas and Bernard Yin Yeung

Changes in both technology and global political economy have vastly accelerated the pace of globalization in the last 40 years, eroding barriers that limited firms' geographic scope and unleashing a seemingly unlimited set of new threats, challenges, and opportunities... View Details

Keywords: Geographic Location; Global Strategy; Value Creation

April 2002
Background Note

Local Institutions and Global Strategy

By: Tarun Khanna

Explores how location affects a firm's strategy and identifies the different ways location affects industry structure, choice of a firm's position, and the sustainability of that position. The intellectual foundations lie in an appreciation of institutional economics.... View Details

Keywords: Global Range; Global Strategy; Product Positioning; Market Transactions; Industry Structures; Negotiation Deal; Organizational Design; Outcome or Result; Strategic Planning

November – December 1998
Article

Clusters and the New Economics of Competition

By: Michael E. Porter

This article explains how clusters foster high levels of productivity and innovation and lays out the implications for competitive strategy and economic policy. Economic geography in an era of global competition poses a paradox. In theory, location should no longer be... View Details

Keywords: Economics; United States

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April 2022
Article

Does Context Outweigh Individual Characteristics in Driving Voting Behavior? Evidence from Relocations within the U.S.

By: Enrico Cantoni and Vincent Pons

We measure the overall influence of contextual versus individual factors (e.g., voting rules and media as opposed to race and education) on voter behavior, and explore underlying mechanisms. Using a U.S.-wide voter-level panel, 2008–18, we examine voters who relocate... View Details

Keywords: Voting; Behavior; Geographic Location; Personal Characteristics; Situation or Environment; United States

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May 2016 (Revised September 2016)
Case

Hillside Beach Club: Delivering the Ultimate Family Vacation in the Mediterranean

By: Rajiv Lal and Gamze Yucaoglu

In 2015, Edip Ilkbahar, HBC’s founder and CEO, was looking over the plans for a new branch in Cyprus. Since the inception of the company by the Alarko Group of companies in 1994, Ilkbahar’s company had enjoyed high occupancy, high guest satisfaction, and high... View Details

December 2018 (Revised October 2019)
Case

Barteca: The Challenge and Opportunity of Private Equity

By: Lena G. Goldberg and Michael S. Kaufman

Andy Pforzheimer and Sasa Mahr-Batuz, co-founders of a highly successful seven-location restaurant brand, had just opened the first location of a new brand. They had mapped out future expansion for both brands but wondered if, rather than lining up an assortment of... View Details

Keywords: Restaurants; Brands and Branding; Expansion; Private Equity; Strategy; Decision Making

05 Oct 2016
Research & Ideas

Why Don't More People Get Flu Shots at Work?

psychological “nudges” can improve healthy behavior. It’s not that easy, it turns out. One of the prime reasons is sheer forgetfulness, he says. Many of us have every intention of getting vaccinated, but forget when the actual date rolls around. View Details

Keywords: by Roberta Holland; Health

05 Sep 2006
Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

highly un-cool mode of transport for many American suburban families. Almost as radical was Porsche's choice of locations to build this SUV, named the Cayenne. Even though wages in Germany are a good six to seven times higher than in... View Details

Keywords: by Martha Lagace; Auto; Manufacturing

December 1995 (Revised February 1997)
Case

Vickers Incorporated: Omaha Plant

The new vice president of the industrial group at Vickers, Inc., a pump manufacturer, must decide whether to shut down the company's largest production facility located in Omaha, Nebraska. The plant is plagued by antiquated equipment, antagonistic union relations, and... View Details

Keywords: Business Exit or Shutdown; Operations; Manufacturing Industry

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