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  • August 1973 (Revised September 1986)
  • Case

DAAG Europe (A)

By: Francis Aguilar
Company must decide whether to raise prices and tighten consumer credit in light of its strategy to rationalize production, introduce a new line of model elevators and increase its market share. Points up the interrelationships of the different functional areas within... View Details
Keywords: Change; Credit; Price; Policy; Business or Company Management; Marketing Strategy; Product Launch; Business Strategy; Industrial Products Industry; Europe
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Aguilar, Francis. "DAAG Europe (A)." Harvard Business School Case 374-037, August 1973. (Revised September 1986.)
  • September 2008 (Revised June 2011)
  • Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek
Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details
Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry
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Ofek, Elie. "Examining the Adoption of Drug-Eluting Stents." Harvard Business School Case 509-028, September 2008. (Revised June 2011.)
  • August 1992
  • Case

Otis Pacific Asia Operations (A): National Challenges

By: Michael Y. Yoshino
Describes the elevator market and Otis's competitive position in four markets: Hong Kong, Malaysia, India, and Japan. The student is asked to evaluate the strategic and competitive challenges in each market, especially in light of strong Japanese competition across the... View Details
Keywords: Marketing Strategy; Network Effects; Problems and Challenges; Global Strategy; Goals and Objectives; Service Delivery; Competitive Advantage; Competition; Technology Industry; Manufacturing Industry; India; Japan; Malaysia; Hong Kong
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Yoshino, Michael Y. "Otis Pacific Asia Operations (A): National Challenges." Harvard Business School Case 393-009, August 1992.
  • 22 Feb 2018
  • Book

The New History of American Capitalism

Since the start of the 2000s, historians have renewed their interest in capitalism, two Harvard professors observe in their new book, American Capitalism: New Histories. One of the primary contributing factors for this, according to Sven Beckert and Christine Desan, is... View Details
Keywords: Manufacturing
  • November 1983 (Revised December 1984)
  • Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Keywords: Product Launch; Manufacturing Industry; Food and Beverage Industry; United States
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Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
  • Research Summary

Organizations with Dual Competitive Advantage

A close examination of several leading US service firms illustrates an unusual competitive phenomenon in that these firms are both cost and service leaders in their industries. My research documents this phenomenon, critically analyzing it in light of strategic and... View Details
  • July 2011 (Revised April 2012)
  • Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley
The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details
Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry
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Ofek, Elie, and Lauren Barley. "The Clorox Company: Leveraging Green for Growth." Harvard Business School Case 512-009, July 2011. (Revised April 2012.)
  • March 2006 (Revised April 2006)
  • Case

International Place (A): Boston Real Estate Playoff

First International Place, one of Boston's premier office buildings, was the subject of a control contest in 2005, as the New York real estate firm Tishman Speyer purchased the mortgage on the property through a sealed bid auction process and then sought to foreclose... View Details
Keywords: Valuation; Mortgages; Auctions; Insolvency and Bankruptcy
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Goetzmann, William N., and Irina Tarsis. "International Place (A): Boston Real Estate Playoff." Harvard Business School Case 206-088, March 2006. (Revised April 2006.)
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

company does not have a strong presence in the USA.” 3. ING. The Dutch bank converted its weakness (no retail branches in the U.S.) into a strength. Following a successful Canadian market test, ING gave its entrepreneurial general manager... View Details
Keywords: by John Quelch
  • January 1991 (Revised May 1991)
  • Case

Hoechst in the United States (A)

Describes the U.S. market for chemicals following WW II to the present and the attention of the market for global chemical companies. Traces the involvement of Hoechst in this market up to the 1980s when minimum growth has been offered through Hoechst's U.S.... View Details
Keywords: Multinational Firms and Management; Chemicals; Acquisition; Chemical Industry; United States
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Gomes-Casseres, Benjamin. "Hoechst in the United States (A)." Harvard Business School Case 391-140, January 1991. (Revised May 1991.)
  • December 2018 (Revised May 2019)
  • Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
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Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
  • Article

Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

By: Shoshana Zuboff
This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details
Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics
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Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.
  • 07 Jan 2008
  • Research & Ideas

Pursuing a Deadly Opportunity

There is a market for everything—even dead bodies. Medical students use cadavers to gain experience, and their future patients are better off for it. Traditionally, cadavers have been obtained through university programs, but now... View Details
Keywords: by Julia Hanna; Health
  • May 2018 (Revised June 2018)
  • Case

Ashar Group: Brokers and Co-opetition in the Life Settlement Industry

By: Alexander Braun, Lauren H. Cohen, Christopher J. Malloy and Jiahua Xu
Connecting life insurance policyholders with potential investors (called Life Settlement Providers), Ashar Group plays a pivotal role in the industry. Its current position is, however, increasingly being challenged by consumer-direct models, led by major providers... View Details
Keywords: Insurance; Investment; Markets; Competitive Strategy; Cooperation; Financial Services Industry
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Braun, Alexander, Lauren H. Cohen, Christopher J. Malloy, and Jiahua Xu. "Ashar Group: Brokers and Co-opetition in the Life Settlement Industry." Harvard Business School Case 218-109, May 2018. (Revised June 2018.)
  • May 2016 (Revised December 2016)
  • Case

Camposol

By: David E. Bell and Natalie Kindred
With $289 million in 2015 revenues, Camposol is a Peruvian grower, exporter, and marketer of fruits and vegetables, with a focus on the high-growth, high-margin blueberry category. Camposol aspires to become Peru’s first multinational branded produce company. It... View Details
Keywords: Blueberries; Avocado; Asparagus; Agriculture; Peru; Retail; Produce; Agricultural Production; Branding; Brand Strategy; Commercialization; Camposol; Aquaculture; Agribusiness; Marketing; Trade; Vertical Integration; Strategy; Marketing Strategy; Family Business; Growth and Development; Growth Management; Food; Supply Chain; Distribution; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Distribution Industry; Peru; South America; United States; China
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Bell, David E., and Natalie Kindred. "Camposol." Harvard Business School Case 516-111, May 2016. (Revised December 2016.)
  • 29 Sep 2008
  • Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

transparency, and by increasing liquidity by establishing a set of pricing processes that involve the private market as well as whatever this public entity is. "How is this exactly going to work? Nobody knows," View Details
Keywords: by Martha Lagace; Financial Services
  • 14 Oct 2013
  • Research & Ideas

Time that Government Reopens for Business

doesn't increase its debt limit on October 17, it will start defaulting on its bills—an unprecedented event in the nation's history. Senior Lecturer Joseph B. Fuller, a member of the School's Entrepreneurial Management Unit and an expert on competitiveness, sheds some... View Details
Keywords: by Jim Aisner
  • January 2022
  • Article

The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry

By: Abhishek Nagaraj
How does public data shape the relative performance of incumbents and entrants in the private sector? Using a simple theoretical framework, I argue that public data reduces investment uncertainty, facilitates the discovery of new market opportunities and increases the... View Details
Keywords: Public Data; Maps; Gold; Microeconomic Behavior; Economics; Data and Data Sets; Private Sector; Market Entry and Exit; Mining
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Nagaraj, Abhishek. "The Private Impact of Public Data: Landsat Satellite Maps Increased Gold Discoveries and Encouraged Entry." Management Science 68, no. 1 (January 2022): 564–582.
  • Article

What Professional Service Firms Must Do to Thrive

By: Ashish Nanda and Das Narayandas
When the going gets tough, professional service firms (PSFs) often get desperate and chase all kinds of business just to keep the lights on. Consultancies, financial services firms, VC/PE firms, and the like offer services and sign up clients they should never have... View Details
Keywords: Professional Service Firms; Client Mix; Strategic Positioning; Organizations; Performance Effectiveness; Decision Making; Framework
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Nanda, Ashish, and Das Narayandas. "What Professional Service Firms Must Do to Thrive." Harvard Business Review 99, no. 2 (March–April 2021): 98–107.
  • November 2017
  • Article

Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

By: Cheng Gao, Tiona Zuzul, Geoffrey Jones and Tarun Khanna
Emerging markets are characterized by underdeveloped institutions and frequent environmental shifts. Yet they also contain many firms that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69... View Details
Keywords: Institutional Voids; Intangible Resources; Emerging Markets; Reputation; Business History
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Gao, Cheng, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna. "Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival." Strategic Management Journal 38, no. 11 (November 2017): 2147–2167. (Video Abstract.)
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