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Show Results For
- All HBS Web
(5,056)
- People (25)
- News (1,919)
- Research (2,096)
- Events (6)
- Multimedia (72)
- Faculty Publications (1,491)
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- January 2011
- Case
Sidoti & Company: Launching a Micro-Cap Product
By: Boris Groysberg, Paul M. Healy and Sarah Abbott
It is 2010 and Sidoti & Company, a New York-based brokerage firm specializing in small capitalization stocks, has just launched a new product- micro cap stock research. The firm has hired a group of five analysts who will produce written research reports on micro-cap... View Details
Keywords: Business Model; Financial Strategy; Product Launch; Strategic Planning; Corporate Strategy; Financial Services Industry; New York (city, NY)
Groysberg, Boris, Paul M. Healy, and Sarah Abbott. "Sidoti & Company: Launching a Micro-Cap Product." Harvard Business School Case 411-072, January 2011.
- September 1994 (Revised October 2002)
- Case
Citibank: Launching the Credit Card in Asia Pacific (A)
Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details
Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)
Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
- March 2017
- Case
Pintura Corporation: The Lena Launch Decision
By: John A. Quelch and Katherine B. Hartman
Quelch, John A., and Katherine B. Hartman. "Pintura Corporation: The Lena Launch Decision." Harvard Business School Brief Case 917-523, March 2017.
- June 2014
- Teaching Note
FanMode: Launching a Global Sports Venture
By: William R. Kerr and Penelope Rossano
- January 2006
- Teaching Note
Microsoft: Launching the Smart Watch (TN)
Keywords: Information Technology Industry
- November 2019 (Revised February 2022)
- Teaching Note
Innovation at Uber: The Launch of Express POOL
By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details
- January 2007 (Revised December 2008)
- Case
The Challenges of Launching a Start-Up in China: Dorm99.com
By: William C. Kirby, F. Warren McFarlan and Tracy Manty
After graduating from Harvard Business School in June 2006, Ken Pao and Bill Li were ready to fully commit to the Internet start-up they had been working on since they first stepped foot on the business school campus. They moved to Beijing, rounded out their management... View Details
Keywords: Business Startups; Joint Ventures; Entrepreneurship; Product Launch; Business and Government Relations; Internet; China
Kirby, William C., F. Warren McFarlan, and Tracy Manty. "The Challenges of Launching a Start-Up in China: Dorm99.com." Harvard Business School Case 307-075, January 2007. (Revised December 2008.)
- May 2007
- Teaching Note
Toyota Motor Corporation: Launching Prius (TN)
By: Forest L. Reinhardt and Dennis A. Yao
- October 2024
- Teaching Note
El Salvador: Launching Bitcoin as Legal Tender
By: Laura Alfaro
Teaching Note for HBS Case No. 322-055. In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had... View Details
- June 2001 (Revised July 2001)
- Case
SKOLAR: Launching a University Technology Spinoff Company
SKOLAR is the first company formally spun out of Stanford University. The company is searching for the right business model to commercialize its Internet-based medical information offering. View Details
Keywords: Business Model; Commercialization; Higher Education; Information Technology; Business Startups; Information Technology Industry; Education Industry; California
Chesbrough, Henry W., Charles A. Holloway, and Nicole Tempest. "SKOLAR: Launching a University Technology Spinoff Company." Harvard Business School Case 601-162, June 2001. (Revised July 2001.)
- March 2020
- Case
Forbidden City: Launching a Craft Beer in China
By: Christopher A. Bartlett and Carole Carlson
This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
Bartlett, Christopher A., and Carole Carlson. "Forbidden City: Launching a Craft Beer in China." Harvard Business School Brief Case 920-559, March 2020.
- March 2011
- Teaching Note
The CW: Launching a Television Network
By: Anita Elberse
Teaching Note for 507050. View Details
- March 2022 (Revised February 2024)
- Case
El Salvador: Launching Bitcoin as Legal Tender
By: Laura Alfaro, Carla Larangeira and Ruth Costas
In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had one of the most volatile track records... View Details
Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Latin America; El Salvador
Alfaro, Laura, Carla Larangeira, and Ruth Costas. "El Salvador: Launching Bitcoin as Legal Tender." Harvard Business School Case 322-055, March 2022. (Revised February 2024.)
- June 2019 (Revised May 2022)
- Case
Roger Federer's TEAM8: Launching the Laver Cup
By: Anita Elberse
Roger Federer, widely regarded as the best tennis player in the history of the sport, walked onto the court to thunderous applause during in the second edition of the Laver Cup in September 2018. Named after tennis legend Rod Laver, the Cup pitted many of the greatest... View Details
Keywords: Superstars; Tennis; Tournaments; Entrepreneurship; Sports; Competitive Strategy; Value Creation; Sports Industry
Elberse, Anita. "Roger Federer's TEAM8: Launching the Laver Cup." Harvard Business School Case 519-093, June 2019. (Revised May 2022.)
- August 19, 2017
- Other Article
Continue the Revolt that CEOs Launched
By: Ethan Rouen
Rouen, Ethan. "Continue the Revolt that CEOs Launched." Boston Globe (August 19, 2017).
- August 2012
- Teaching Plan
Reversing the AMD Fusion Launch (TP)
By: Elie Ofek and Ryan Johnson
Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch (TP)." Harvard Business School Teaching Plan 513-047, August 2012.
- April 2021
- Teaching Note
Hot Wheels: Launching the Mixed-Play Experience
By: Elie Ofek and Andres Terech
- June 2013 (Revised February 2014)
- Case
FanMode: Launching a Global Sports Venture
By: Shikhar Ghosh, William R. Kerr and Alexis Brownell
Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details
Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Entertainment and Recreation Industry; United Kingdom; South Africa
Ghosh, Shikhar, William R. Kerr, and Alexis Brownell. "FanMode: Launching a Global Sports Venture." Harvard Business School Case 813-190, June 2013. (Revised February 2014.)
- June 1995
- Case
Orbital Sciences Corp.: Pegasus Launch Videotape
By: John A. Quelch
Quelch, John A. "Orbital Sciences Corp.: Pegasus Launch Videotape." Harvard Business School Multimedia/Video Case 595-526, June 1995.