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Publications

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  • All HBS Web  (179)
    • News  (71)
    • Research  (104)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (37)

Show Results For

  • All HBS Web  (179)
    • News  (71)
    • Research  (104)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (37)
← Page 5 of 179 Results →
  • January 2013 (Revised February 2013)
  • Case

EverTrue: Mobile Technology Development (A)

By: William R. Kerr and Alexis Brownell
Brent Grinna is evaluating different options for the technology development of his start-up's iPhone app, including hiring local programmers, finding a CTO, or outsourcing. He only has a little over two months before he presents his alumni networking app to Brown... View Details
Keywords: Start-up; Mobile App; oDesk; Outsourcing; CTO; Minimum Viable Product; App Development; Business Startups; Decisions; Entrepreneurship; Mobile and Wireless Technology; Intellectual Property; Product Development; Globalization; Technology Industry; Massachusetts; Boston; India
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Kerr, William R., and Alexis Brownell. "EverTrue: Mobile Technology Development (A)." Harvard Business School Case 813-122, January 2013. (Revised February 2013.)
  • August 2010 (Revised August 2011)
  • Case

Developing an App for That

By: Hanna Halaburda, Joshua Gans and Nathaniel Burbank
At a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party "apps" as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose... View Details
Keywords: Product Development; Competitive Strategy; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Banking Industry; Information Technology Industry
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Halaburda, Hanna, Joshua Gans, and Nathaniel Burbank. "Developing an App for That." Harvard Business School Case 711-415, August 2010. (Revised August 2011.)
  • 2015
  • Working Paper

'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

By: Silvia Bellezza, Joshua M. Ackerman and Francesca Gino
Consumers are often faced with the opportunity to purchase a new, enhanced product (e.g., a new phone), even though the device they currently own is still fully functional. We propose that consumers act more recklessly with their current products and are less concerned... View Details
Keywords: Carelessness; Product Upgrade; Justification; Loss; Consumer Behavior; Attitudes; Product; Ownership
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Bellezza, Silvia, Joshua M. Ackerman, and Francesca Gino. "'Be Careless with That!' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions." Harvard Business School Working Paper, No. 15-077, April 2015.
  • 04 Jun 2013
  • First Look

First Look: June 4

  Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2007
  • Working Paper Summaries

Platform Envelopment

Keywords: by Thomas Eisenmann, Geoffrey Parker & Marshall Van Alstyne; Technology
  • February 2018 (Revised September 2018)
  • Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
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Ofek, Elie, Tian Tao, Eden Yin, and Nancy Hua Dai. "Huawei: How Can We Lead the Way?" Harvard Business School Case 518-071, February 2018. (Revised September 2018.)
  • 12 Aug 2014
  • First Look

First Look: August 12

  Publications August 2014 Journal of Economic Perspectives Seeking the Roots of Entrepreneurship: Insights from Behavioral Economics By: Åstebro, Thomas, Holger Herz, Ramana Nanda, and Roberto A. Weber Abstract—There is a growing body of evidence that many... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2011
  • Working Paper Summaries

Quantity vs. Quality: Exclusion by Platforms with Network Effects

Keywords: by Andrei Hagiu; Technology
  • 17 Jan 2012
  • Working Paper Summaries

Expectations, Network Effects and Platform Pricing

Keywords: by Andrei Hagiu & Hanna Hałaburda; Entertainment & Recreation
  • 28 Sep 2010
  • First Look

First Look: September 28, 2010

  PublicationsFamilienunternehmen in Westdeutschland. Corporate Governance und Gesellschafterkultur seit den 1960er Jahren (Family business in West Germany since the 1960s) Authors:Christina Lubinski Publication:Vol. 21, Schriftenreihe zur Zeitschrift fuer... View Details
Keywords: Sean Silverthorne
  • July 2018 (Revised January 2021)
  • Case

RunKeeper

By: Shikhar Ghosh and Shweta Bagai
The case examines the focus of an early stage company and how venture capital can distort a founder’s view. It encompasses issues such as financing, understanding the founders’ definition of success/failure, defining and pivoting a business model, and determining the... View Details
Keywords: Early Stage Funding; Pivot; Entrepreneurship; Venture Capital; Business Model; Health Industry
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Ghosh, Shikhar, and Shweta Bagai. "RunKeeper." Harvard Business School Case 819-020, July 2018. (Revised January 2021.)
  • 16 Feb 2012
  • Working Paper Summaries

Platform Competition Under Partial Belief Advantage

Keywords: by Hanna Halaburda & Yaron Yehezkel; Consumer Products
  • 17 Jul 2012
  • First Look

First Look: July 17

  PublicationsPerspectives on the Social Psychology of Creativity Authors:Teresa M. Amabile and Julianna Pillemer Publication:Journal of Creative Behavior 46, no. 1 (2012) Abstract Scholars began serious study into the social psychology of creativity about 25 years... View Details
Keywords: Sean Silverthorne
  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

Airbnb founders realized they had a problem: the subpar photos that property owners were taking for Craigslist on their iPhones would never work for customers looking for an alternative to a hotel. “The first time a person goes on Airbnb,... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 31 Aug 2007
  • Working Paper Summaries

Exclusivity and Control

Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation
  • Web

Help - Alumni

to check my HBS email on my phone? If you typically check your HBS email on the web using https://o365.hbs.edu and you do not have your HBS email address forwarding to another account, then the Microsoft Outlook app., available for iPhone... View Details
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Also Like: Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams Apple vs. Feds: Is iPhone Privacy a Basic Human Right? Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm Related reading from the Working... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

goodwill,” Hsieh says. “You are trusted because customers and other members of society believe that you are not just advancing your own interests—but that you have their interests in mind as well.” You Might Also Like: Apple vs. Feds: Is View Details
Keywords: by Michael Blanding; Consumer Products
  • Web

California - Global

Company San Francisco, 2015 #tech #inequality Sephora Direct: Investing in Social Media Accounting for the iPhone at Apple, Inc. Warner Bros. Entertainment Keeping Google “Googly” Location California Research Center Burlingame,... View Details
  • 18 Oct 2022
  • Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

you give an example? Israeli: Suppose that women are more likely to buy red iPhone cases compared to other groups. Now, I decide to exclude gender when I train my algorithm to predict something, in order to prevent any biased outcome. But... View Details
Keywords: by Rachel Layne
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