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  • All HBS Web  (1,502)
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    • Research  (1,039)
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  • February 2000
  • Case

E2M Health Services

By: Richard M.J. Bohmer and Naomi Atkins
Outlines the growth of an innovative diabetes disease management organization from 1994-99. Having demonstrated the success of their model in managing diabetes populations in Texas and New York State, the CEO and president must decide the future strategy of the company... View Details
Keywords: Business Model; Customer Focus and Relationships; Decision Choices and Conditions; Financial Markets; Revenue; Innovation and Invention; Business or Company Management; Marketing Strategy; Internet; Health Industry
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Bohmer, Richard M.J., and Naomi Atkins. "E2M Health Services." Harvard Business School Case 600-077, February 2000.
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often... View Details
Keywords: by Martha Lagace; Publishing
  • October 14, 2019
  • Article

Designing Better Online Review Systems

By: Geoff Donaker, Hyunjin Kim and Michael Luca
Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they... View Details
Keywords: Reviews; Internet and the Web; Design; Quality; Reputation
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Donaker, Geoff, Hyunjin Kim, and Michael Luca. "Designing Better Online Review Systems." Harvard Business Review 97, no. 6 (November–December 2019): 122–129.
  • March 2016 (Revised August 2016)
  • Case

CreditEase: Taking Inclusive Finance Online

By: Michael Chu, John S. Ji and Nancy Hua Dai
The world’s largest peer-to-peer (P2P) lender annually disbursing over a million loans totaling $10 billion, China’s CreditEase, must decide whether to IPO in the NYSE its online lending platform, Yirendai, before the year-end window closes in 2015. Yirendai sought to... View Details
Keywords: Business or Company Management; Internet and the Web; Financing and Loans; Credit; Growth and Development Strategy; Financial Services Industry; China
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Chu, Michael, John S. Ji, and Nancy Hua Dai. "CreditEase: Taking Inclusive Finance Online." Harvard Business School Case 316-151, March 2016. (Revised August 2016.)
  • 24 Sep 2001
  • Research & Ideas

Why the Internet Doesn’t Change Everything

before. And anarchy has always yielded back to law and order. In this excerpt from her new book, Ruling the Waves: Cycles of Discovery, Chaos, and Wealth from the Compass to... View Details
Keywords: by Debora L. Spar
  • Article

Red Light States: Who Buys Online Adult Entertainment?

By: Benjamin Edelman
This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business... View Details
Keywords: Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States
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Edelman, Benjamin. "Red Light States: Who Buys Online Adult Entertainment?" Journal of Economic Perspectives 23, no. 1 (Winter 2009): 209–220.
  • November 17, 2009
  • Article

The Dark Underbelly of Online Advertising

By: Benjamin Edelman
The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers. But online advertising is also easily subverted—letting fraudsters claim advertising fees for work they did not actually do. The... View Details
Keywords: Safety; Misleading and Fraudulent Advertising; Online Advertising; Advertising Industry
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Edelman, Benjamin. "The Dark Underbelly of Online Advertising." HBR Now (November 17, 2009).
  • August 2002 (Revised June 2006)
  • Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details
Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry
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Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
  • May 2021 (Revised August 2021)
  • Supplement

Migros Turkey: Scaling Online Operations

By: Antonio Moreno and Anibha Singh
As Migros, one of Turkey’s largest grocery chains, forays into online groceries, the company faces operational challenges related to inventory management, fulfillment and last mile delivery and strategics questions related to growing in an ecosystem with rapidly... View Details
Keywords: Business Model; Internet and the Web; Growth and Development Strategy; Operations; Management; Competitive Strategy; Food and Beverage Industry; Turkey
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Moreno, Antonio, and Anibha Singh. "Migros Turkey: Scaling Online Operations." Harvard Business School PowerPoint Supplement 621-711, May 2021. (Revised August 2021.)
  • 2019
  • Working Paper

The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu
The Indian banknote demonetization in 2016 was one of the most significant international events of that year. Overnight, 86% of Indian currency in circulation was declared invalid unless exchanged for new bills. The sudden and unexpected demonetization constituted a... View Details
Keywords: Cash On Delivery; Online Retail; Product Returns; Payment Methods; Digitization; Emerging Markets; Currency; Internet and the Web; Demand and Consumers; Retail Industry; India
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Bandi, Chaithanya, Antonio Moreno, Donald Ngwe, and Zhiji Xu. "The Effect of Payment Choices on Online Retail: Evidence from the 2016 Indian Demonetization." Harvard Business School Working Paper, No. 19-123, June 2019.
  • 26 Jun 2000
  • Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

Though the Internet has woven itself into most aspects of life, few fields have adopted it more actively, and at times controversially, than health care. What new business models in health care, based on the... View Details
Keywords: by Martha Lagace; Health
  • 2007
  • Working Paper

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
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Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Harvard Business School Working Paper, No. 07-099, June 2007. (Revised July 2007, December 2007, April 2008, September 2008, January 2009.)
  • Winter 2016
  • Article

Analytics for an Online Retailer: Demand Forecasting and Price Optimization

By: Kris J. Ferreira, Bin Hong Alex Lee and David Simchi-Levi
We present our work with an online retailer, Rue La La, as an example of how a retailer can use its wealth of data to optimize pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time... View Details
Keywords: Internet and the Web; Price; Forecasting and Prediction; Revenue; Sales; Retail Industry
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Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi. "Analytics for an Online Retailer: Demand Forecasting and Price Optimization." Manufacturing & Service Operations Management 18, no. 1 (Winter 2016): 69–88.
  • July 2014 (Revised August 2014)
  • Case

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details
Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States
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McDonald, Rory, Clayton Christensen, Robin Yang, and Ty Hollingsworth. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Case 615-013, July 2014. (Revised August 2014.)
  • November 2003 (Revised January 2004)
  • Case

eBay Inc.: Internet Success or Fairy Tale?

By: David F. Hawkins and Jacob Cohen
A well-known financial analyst claims that eBay has never been profitable and currently does not generate any "unfettered" cash flow. View Details
Keywords: Cash Flow; Accounting; Web Services Industry
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Hawkins, David F., and Jacob Cohen. "eBay Inc.: Internet Success or Fairy Tale?" Harvard Business School Case 104-049, November 2003. (Revised January 2004.)
  • March 2020 (Revised January 2022)
  • Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details
Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Auto Industry; Auto Industry; United States; France
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Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
  • 30 May 2018
  • Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone View Details
Keywords: by Dina Gerdeman; Retail
  • 12 Aug 2008
  • Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher... View Details
Keywords: by Benjamin G. Edelman; Advertising; Publishing
  • March 2001 (Revised September 2005)
  • Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details
Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry
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Spear, Steven J., and Anne Karshis. "Madison Avenue: Digital Media Services (C)." Harvard Business School Case 601-077, March 2001. (Revised September 2005.)
  • July 2006 (Revised March 2010)
  • Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details
Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry." Harvard Business School Case 707-413, July 2006. (Revised March 2010.)
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