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- 01 Jun 2002
- News
Ads Improve Consumer Decisions
in 1995. Linking this with Nielsen viewer panel data on over fifteen hundred individuals, Anand and Shachar developed a model to determine how well TV viewers' choices of programming “matched” their likely viewing preferences (based upon... View Details
Keywords: Laura Singleton (MBA 1988)
- 01 Jun 2004
- News
Baker’s Man of Steel
cabin. “When I get out, I still don’t feel like talking.” Some of the newer cranes are computerized, but Delaney prefers to do the job by feel — something he’s well qualified to do. “Too long,” he answers, when asked how long he’s been a... View Details
- 01 Dec 2004
- News
Getting Personal
interactions between humans and technology. Are computers the perfect tool for customized marketing? The tailoring of messages via computer technology to a person’s interests based on past purchases or preferences is of course very... View Details
- 01 Jun 2009
- News
Insights from the Post-Macho Workplace
(measured in number of barrels produced), efficiency (cost per barrel), and reliability (production “up” time) came to exceed the industry’s previous benchmark. What did the men think of the changes? Everyone we talked to preferred the... View Details
- 01 Jun 2017
- News
Case Study: Something New
transparency to the pricing and cut out the middleman. So I say yes absolutely you can and should have some off-the-rack options (still tailored to fit). This may even be preferred for the woman who is time-strapped or low on creativity... View Details
Keywords: April White
- 01 Dec 2009
- News
Robert Goodwin
sustainable community development. We also work informally with a number of other groups, but project work is really only half of what we do. What is your other focus? Our other focus is advocacy — essentially influencing the behavior of... View Details
- 01 Dec 1997
- News
Merton's Economics Research Wins Nobel Prize
In a predawn phone call on October 14, the Royal Swedish Academy of Sciences informed HBS professor Robert C. Merton that he had won the 1997 Nobel Prize in Economics. Merton's work evaluating risk has changed the nature of financial... View Details
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
and overall outcomes. Projects will include improving New York’s system to match middle school students to their preferred school and prompting doctors to respond more effectively to the opioid crisis, among others. View Details
Keywords: Julia Hanna
- 17 Jan 2025
- News
Tracking Modern Air Travel’s Takeoff
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Frank Lorenzo (MBA 1963) grew up in Rego Park, Queens, the son of Spanish immigrants. As a boy in the 1940s, he would watch the airplanes fly over his backyard and into LaGuardia Airport,... View Details
- 01 Dec 2012
- News
From Where We Stand
a beaten track, people often try to steer you toward seemingly easier alternatives "for your own good." But for those who would blaze a new trail, I suggest a three-pronged focus: Embrace self-empowerment. Knowledge is power, and preparation is key. Gather View Details
- 15 Jun 2021
- News
From Das’s Desk
believes firmly in Dean Datar’s goals to strengthen the alumni community and demonstrate unequivocally that HBS is here for you throughout your life, whenever you need us and however you prefer to be engaged. I know you will enjoy getting... View Details
- 01 Jun 2022
- News
Blissful Thinking
story about a woman who told me how miserable she was in her life. I said, “Why don’t you change?” And she said, “Because I would rather be successful than happy.” I know people suffering from alcohol-use disorder who would say, “I would View Details
Keywords: Dan Morrell; illustration by Dan Winters
- 01 Sep 2008
- News
Building a Better MBA
preferred to recruit straight from a school’s admission list. In an increasingly globalized world, deans and recruiters generally believe that business schools have not gotten globalization right. They want students with heightened... View Details
- 01 Apr 1996
- News
Technology for Learning's Sake
In an interview in last December's Bulletin Dean Kim B. Clark talked of launching "a profound transformation around information technology (IT)," an initiative that would earn for the School an unequaled reputation for intelligent,... View Details
Keywords: by Deborah Blagg; photo by David Zadig
- 01 Dec 1999
- News
A Class Act
receive a considerable amount of my information and photos via e-mail from classmates, usually soon after a new Bulletin comes out, and people see my e-mail address," reports 1993 Section E cocorrespondent Julia Leung Chin. Many of the... View Details
Keywords: Nancy O. Perry
- 01 Mar 2010
- News
Light Looks Back on Forty-Year HBS Career
answer, and you never really know for sure. Ultimately, you’ve got to make up your mind in an ambiguous setting and move forward. Students, of course, would prefer for you to tell them the correct answer at the end of class. I never did... View Details
- 01 Jun 2002
- News
Profile: The Invisible Hand - Robert Massie and God's Green Earth
“helps businesses provide this increasingly important information in a more rationalized way.” Massie's energy and output is even more remarkable given the fact that some twenty years ago, he acquired HIV in the course of his many... View Details
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
consumers upfront to avoid making bad decisions that incite criticism. I prefer a more collaborative, co-creative approach with consumers—understanding how they are likely to respond to key branding changes before they are made, rather... View Details
Keywords: April White
- 22 Nov 2017
- News
How to Build a Winning Culture on a Losing Team
find, kind of a new group, and my vote and my preference and my inclination is that this group, given how talented and smart and hardworking they are, most of them will make the journey. Skydeck is produced by the External Relations... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty years of experience informs this... View Details