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Show Results For
- All HBS Web
(4,563)
- People (4)
- News (1,349)
- Research (2,435)
- Events (13)
- Multimedia (5)
- Faculty Publications (1,388)
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- 2022
- Chapter
Coordinating Marketing and Sales in B2B Organizations
This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines... View Details
Cespedes, Frank V. "Coordinating Marketing and Sales in B2B Organizations." Chap. 7 in Handbook of Business-to-Business Marketing. 2nd ed. Edited by Gary L. Lilien, J. Andrew Petersen, and Stefan Wuyts, 117–137. Edward Elgar Publishing, 2022.
- 2007
- Chapter
Beyond Dependence: Conceptualizing Information and Accountability in NGO-Funder Relations
By: Alnoor Ebrahim
This paper explores the linkages between information systems and accountability in nongovernmental and nonprofit organizations (NGOs). The information systems in four NGOs are introduced: two Indian NGOs engaged in natural resource management and rural development, an... View Details
Keywords: Philanthropy and Charitable Giving; Corporate Accountability; Information Management; Business and Stakeholder Relations; Non-Governmental Organizations; Information Technology; India; District of Columbia
Ebrahim, Alnoor. "Beyond Dependence: Conceptualizing Information and Accountability in NGO-Funder Relations." In Reconceptualising NGOs and Their Roles in Development: NGOs, Civil Society and the International Aid System, edited by Paul Opoku-Mensah, David Lewis, and Terje Tvedt, pp. 119–159. Aalborg, Denmark: Aalborg University Press, 2007.
- December 2014 (Revised August 2024)
- Case
HomeAway: Organizing the Vacation Rental Industry
By: Rory McDonald, Feng Zhu and Cheng Gao
In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace—a global online platform that links customers seeking vacation-home rentals to the... View Details
Keywords: Strategy; Innovation; Technology; Acquisitions; Operations Management; Digital Platforms; Acquisition; Entrepreneurship; Business Model; Disruptive Innovation; Disruption; Accommodations Industry
McDonald, Rory, Feng Zhu, and Cheng Gao. "HomeAway: Organizing the Vacation Rental Industry." Harvard Business School Case 615-036, December 2014. (Revised August 2024.)
- August 1995 (Revised September 1995)
- Background Note
Managing in an Information Age: Organizational Challenges and Opportunities
Managers and management theorists spent the majority of this century building and perfecting the hierarchy; however, if we believe the press, they now appear to be engaged in destroying it. While many proclaim the dawning of the "Information Age" organization and the... View Details
Applegate, Lynda M. "Managing in an Information Age: Organizational Challenges and Opportunities." Harvard Business School Background Note 196-002, August 1995. (Revised September 1995.)
- May 1996 (Revised May 1997)
- Case
Colliers International Property Consultants, Inc.: Managing a Virtual Organization
By: Lynda M. Applegate and Carin-Isabel Knoop
In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to... View Details
Keywords: Demand and Consumers; Globalized Firms and Management; Management Practices and Processes; Service Operations; Information Technology; Organizational Structure; Mergers and Acquisitions; Business Strategy; Budgets and Budgeting; Real Estate Industry
Applegate, Lynda M., and Carin-Isabel Knoop. "Colliers International Property Consultants, Inc.: Managing a Virtual Organization." Harvard Business School Case 396-080, May 1996. (Revised May 1997.)
- Research Summary
Corporate transparency and information disclosure strategies
This research focuses on transparency and information disclosure strategies, a topic of growing importance in environmental sustainability, corporate strategy, stakeholder relations, and public policy. My prior research in this area explored why... View Details
- July 1989 (Revised July 1990)
- Case
Prudential: Organizing for Technology Innovation (A)
Applegate, Lynda M. "Prudential: Organizing for Technology Innovation (A)." Harvard Business School Case 190-010, July 1989. (Revised July 1990.)
- October 2016 (Revised January 2018)
- Supplement
BlackRock (D): Organizing for the Future
By: Ranjay Gulati, Jan W. Rivkin and Aldo Sesia
This (D) case is a supplement to HBS case no. 717-404 “BlackRock (A): Selling the Systems?” View Details
Gulati, Ranjay, Jan W. Rivkin, and Aldo Sesia. "BlackRock (D): Organizing for the Future." Harvard Business School Supplement 717-407, October 2016. (Revised January 2018.)
- April 2005 (Revised November 2005)
- Case
Information Technology at COSCO
By: F. Warren McFarlan, Guoqing Chen and David Lane
Describes the current status of IT applications at the second largest container shipping company in the world: China-based COSCO. Describes the challenges the company has faced in dealing with its development and shows a series of organizational and application... View Details
Keywords: Information Technology; Organizational Change and Adaptation; Problems and Challenges; Shipping Industry; China
McFarlan, F. Warren, Guoqing Chen, and David Lane. "Information Technology at COSCO." Harvard Business School Case 305-080, April 2005. (Revised November 2005.)
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 9 Organizing to Rationalize
The purpose of this chapter is to explain what the technologies of flow production with stochastic bottlenecks require and reward in organizations. I argue that organizations successfully implementing these technologies are likely to have unified governance and... View Details
Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 9 Organizing to Rationalize." Harvard Business School Working Paper, No. 20-033, September 2019.
- 11 Jun 2020
- In Practice
Are Digital Organizations Better at Overcoming COVID?
information technology until something breaks. This crisis required rapid and large reallocation of modern information technology, with particular links to communications. Some of it broke. The best View Details
Keywords: by Danielle Kost
- Article
The Information Technology Ecosystem: Structure, Health, and Performance
By: Marco Iansiti and Gregory L. Richards
A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details
Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry
Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006).
- 05 Sep 2000
- What Do You Think?
Whither the Information Economy?
some would claim geometrically) expanding universe of information of varying quality will become counterproductive? For years, managers have lamented the fact that they have too much data and too little information. But can an View Details
Keywords: by James Heskett
- December 2007
- Article
Regional Health Information Organizations: Current Activities and Financing
Electronic clinical data exchange promises substantial financial and societal benefits, but it is unclear whether and when it will become widespread. In early 2007 we surveyed 145 regional health information organizations (RHIOs), the U.S. entities working to establish... View Details
Keywords: Information Technology; Financing and Loans; Health Care and Treatment; Information Management; Health Industry; United States
Adler-Milstein, Julia Rose, Andrew McAfee, David Bates, and Ashish Jha. "Regional Health Information Organizations: Current Activities and Financing." Web Exclusive Health Affairs (December 2007): w60–w69.
- November 1987
- Case
International Business Machines: Changes in Marketing Organization
Keywords: Organizational Change and Adaptation; Marketing; Information Technology Industry; Information Technology Industry
Cespedes, Frank V. "International Business Machines: Changes in Marketing Organization." Harvard Business School Case 588-037, November 1987.
- 1997
- Chapter
Technology Cycles, Innovation Streams and Ambidextrous Organizations
By: P. Anderson, M. Tushman and C. O'Reilly
Anderson, P., M. Tushman, and C. O'Reilly. "Technology Cycles, Innovation Streams and Ambidextrous Organizations." In Managing Strategic Innovation and Change, edited by P. Anderson and M. Tushman. New York: Oxford University Press, 1997.
- 16 Jun 2021
- Interview
Harvard Business School: How to Build Fearless Organizations
By: Amy C. Edmondson and Ron Lovett
Our guest is Amy Edmondson - Professor of Leadership and Management at Harvard Business School. Amy has authored multiple books, including her most recent, The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation and... View Details
"Harvard Business School: How to Build Fearless Organizations." No. 51. Scaling Culture (podcast), June 16, 2021.
- 12 Oct 1999
- Research & Ideas
A Perfect Fit: Aligning Organization & Strategy
"Our process is a structural mechanism that alleviates the problem by getting information into the open and helping managers discuss the undiscussable." But "getting in shape" involves several demanding exercises... View Details
Keywords: by Judith A. Ross
- 06 Oct 2023
- Book
Yes, You Can Radically Change Your Organization in One Week
solve difficult problems. Denouncing Mark Zuckerberg’s informal Facebook motto, “move fast and break things,” partners Frei and Morriss combine their decades of consulting experience—Frei as the UPS Foundation Professor of Service... View Details
Keywords: by Kristen Senz