Publications

2022
Chapter

Coordinating Marketing and Sales in B2B Organizations

By: Frank V. Cespedes

This Handbook is targeted at academics and graduate students who want an overview of the academic state of the business-to-business marketing domain and at B2B practitioners who want to be aware of the current state of knowledge in their domains. This chapter examines... View Details

Keywords: B2B Marketing; Marketing

March 1990
Article

Technology, Organizations and Innovation: An Introduction

By: Michael Tushman and R. Nelson

Keywords: Information Technology; Organizations; Innovation and Invention; Information

22 Apr 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Mary-Kate Johnson

depends so much on the specific company needs and culture. My job is less about sharing information on what we offer on campus and more about gathering information to better help companies achieve their... View Details

Keywords: Consumer Products / Retail

15 Feb 2000
Lessons from the Classroom

Delivering Information Services: A 30-Year Perspective

As the information economy emerges and technology transforms "business-as-usual," senior-level executives need to understand the "big picture" of how IT impacts their entire organization—from top to bottom. The HBS... View Details

Keywords: by Staff

2007
Chapter

Beyond Dependence: Conceptualizing Information and Accountability in NGO-Funder Relations

By: Alnoor Ebrahim

This paper explores the linkages between information systems and accountability in nongovernmental and nonprofit organizations (NGOs). The information systems in four NGOs are introduced: two Indian NGOs engaged in natural resource management and rural development, an... View Details

Keywords: Philanthropy and Charitable Giving; Corporate Accountability; Information Management; Business and Stakeholder Relations; Non-Governmental Organizations; Information Technology; India; District of Columbia

March 2020 (Revised March 2023)
Module Note

The Role of Experiments in Organizations

By: Michael Luca

This note outlines the structure and content of a four-class module—The Role of Experiments in Organizations—that is designed to introduce students to the role of experimental methods in managerial decisions. View Details

Keywords: Experiments; Experimental Methods; Decision Making; Information

February 1990 (Revised June 1990)
Case

Prudential: Organizing for Technology Innovation (B)

By: Lynda M. Applegate

Keywords: Information Technology; Innovation and Invention; Strategy

31 Jul 2014
Blog Post

Launch Your 1st Year Recruiting Efforts at Company Information Day

Company Information Day is the first day organizations are able to present on-campus to 1st year students. Students do not have class on Company Information Day which maximizes... View Details

August 2021
Case

Livongo: Scaling a Purpose-Driven Organization in Healthcare

By: Ranjay Gulati, Aseem Shukla and Reva Nohria

When seasoned entrepreneur Glen Tullman founded the chronic health care startup Livongo in 2014, it was personal. His son lived with diabetes, and Tullman knew firsthand how taxing it could be to manage such an unrelenting disease. Livongo set out to empower people... View Details

Keywords: Healthcare Industry; Scaling; Telehealth; Health Care and Treatment; Small Business; Internet and the Web; Customer Focus and Relationships; Growth and Development Strategy; Opportunities; Mergers and Acquisitions; Health Industry

August 1995 (Revised September 1995)
Background Note

Managing in an Information Age: Organizational Challenges and Opportunities

By: Lynda M. Applegate

Managers and management theorists spent the majority of this century building and perfecting the hierarchy; however, if we believe the press, they now appear to be engaged in destroying it. While many proclaim the dawning of the "Information Age" organization and the... View Details

Keywords: Management; Information Technology; Problems and Challenges; Opportunities

Research Summary

Corporate transparency and information disclosure strategies

By: Michael W. Toffel

This research focuses on transparency and information disclosure strategies, a topic of growing importance in environmental sustainability, corporate strategy, stakeholder relations, and public policy. My prior research in this area explored why... View Details

Keywords: Transparency; Disclosure Strategy; Disclosure; Environment; Environmental Performance; Regulation; Supply Chain; Environmental Sustainability; United States

December 2014 (Revised August 2024)
Case

HomeAway: Organizing the Vacation Rental Industry

By: Rory McDonald, Feng Zhu and Cheng Gao

In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace—a global online platform that links customers seeking vacation-home rentals to the... View Details

Keywords: Strategy; Innovation; Technology; Acquisitions; Operations Management; Digital Platforms; Acquisition; Entrepreneurship; Business Model; Disruptive Innovation; Disruption; Accommodations Industry

19 Oct 2017
Research & Ideas

How Charitable Organizations Can Thwart Excuses for Not Giving

how much good the donation will achieve. “That gives you some moral wiggle room to pursue the more selfish action,” says Exley, an assistant professor in the Negotiation, Organizations & Markets Unit at HBS. Her research attempts to... View Details

Keywords: by Michael Blanding

2019
Working Paper

Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 9 Organizing to Rationalize

By: Carliss Y. Baldwin

The purpose of this chapter is to explain what the technologies of flow production with stochastic bottlenecks require and reward in organizations. I argue that organizations successfully implementing these technologies are likely to have unified governance and... View Details

Keywords: Information Technology; Organizational Design; Management Teams; Business History

Read Now

Web

Negotiation, Organizations & Markets - Faculty & Research

in PhD or DBA programs are encouraged to apply. Learn More Contact Information Negotiation, Organizations & Markets Unit Harvard Business School Baker Library | Bloomberg Center Soldiers Field Boston, MA... View Details

05 Sep 2000
What Do You Think?

Whither the Information Economy?

some would claim geometrically) expanding universe of information of varying quality will become counterproductive? For years, managers have lamented the fact that they have too much data and too little information. But can an View Details

Keywords: by James Heskett

Article

The Information Technology Ecosystem: Structure, Health, and Performance

By: Marco Iansiti and Gregory L. Richards

A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry

April 2005 (Revised November 2005)
Case

Information Technology at COSCO

By: F. Warren McFarlan, Guoqing Chen and David Lane

Describes the current status of IT applications at the second largest container shipping company in the world: China-based COSCO. Describes the challenges the company has faced in dealing with its development and shows a series of organizational and application... View Details

Keywords: Information Technology; Organizational Change and Adaptation; Problems and Challenges; Shipping Industry; China