Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (5,154) Arrow Down
Filter Results: (5,154) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (5,154)
    • People  (6)
    • News  (1,200)
    • Research  (3,434)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (2,311)

Show Results For

  • All HBS Web  (5,154)
    • People  (6)
    • News  (1,200)
    • Research  (3,434)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (2,311)
← Page 5 of 5,154 Results →
  • Research Summary

Relationship Marketing Practice

Susan M. Fournier is involved with several projects that seek to inform the practice of relationship marketing. The first, recognizing that relationships are reciprocal, dyadic phenomena, explores consumer's views of relationship marketing activities. A critical... View Details

  • 12 Mar 2008
  • Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh
  • November 2014
  • Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry
Citation
Educators
Related
Goldberg, Lena G., Marcel Saucet, and Christine Snively. "Taryn Rose Launches Dresr: Street Marketing a Luxury Brand." Harvard Business School Case 315-025, November 2014.
  • 16 Jul 2014
  • HBS Case

Marketing Obamacare

healthcare legislation in the US ensured that it would be complex and tough to sell to the public, Quelch says. But that was just the problem: Congress and the Obama Administration didn't sell it. "Fundamentally, it's a marketing... View Details
Keywords: by Michael Blanding; Health
  • 2011
  • Working Paper

Platform Competition under Asymmetric Information

In the context of platform competition in a two-sided market, we study how ex-ante uncertainty and ex-post asymmetric information concerning the value of a new technology affects the strategies of the platforms and the market outcome. We find that the incumbent... View Details
Keywords: Information; Technological Innovation; Market Entry and Exit; Two-Sided Platforms; Outcome or Result; Performance Efficiency; Risk and Uncertainty; Competitive Strategy
Citation
Read Now
Related
Halaburda, Hanna, and Yaron Yehezkel. "Platform Competition under Asymmetric Information." Harvard Business School Working Paper, No. 11-080, February 2011. (Revised June 2011, April 2012.)
  • 2010
  • Working Paper

Decoding Inside Information

By: Lauren Cohen, Christopher Malloy and Lukasz Pomorski
Using a simple empirical strategy, we decode the information in insider trades. Exploiting the fact that insiders trade for a variety of reasons, we show that there is predictable, identifiable "routine" insider trading that is not informative for the future of firms.... View Details
Keywords: Forecasting and Prediction; Stocks; Financial Markets; Investment; Investment Return; Investment Portfolio; Market Transactions
Citation
Read Now
Related
Cohen, Lauren, Christopher Malloy, and Lukasz Pomorski. "Decoding Inside Information." NBER Working Paper Series, No. 16454, October 2010. (Winner of Institute for Quantitative Investment Research (INQUIRE) Grant presented by Institute for Quantitative Investment Research. Winner of Chicago Quantitative Alliance Academic Paper Competition. First Prize presented by Chicago Quantitative Alliance.)
  • 22 Mar 2011
  • Working Paper Summaries

Platform Competition under Asymmetric Information

Keywords: by Hanna Halaburda & Yaron Yehezkel; Technology
  • July 2021
  • Article

Redistribution through Markets

By: Piotr Dworczak, Scott Duke Kominers and Mohammad Akbarpour
Policymakers frequently use price regulations as a response to inequality in the markets they control. In this paper, we examine the optimal structure of such policies from the perspective of mechanism design. We study a buyer-seller market in which agents have private... View Details
Keywords: Optimal Mechanism Design; Redistribution; Inequality; Welfare Theorems; Market Design; Equality and Inequality
Citation
Find at Harvard
Read Now
Related
Dworczak, Piotr, Scott Duke Kominers, and Mohammad Akbarpour. "Redistribution through Markets." Econometrica 89, no. 4 (July 2021): 1665–1698. (Authors' names are in certified random order.)
  • October 2001 (Revised February 2002)
  • Case

Nasdaq Japan: E-Merging Markets

By: Lynda M. Applegate and Kristin M. Kohler
Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details
Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Information Technology Industry; Information Technology Industry; Japan
Citation
Educators
Purchase
Related
Applegate, Lynda M., and Kristin M. Kohler. "Nasdaq Japan: E-Merging Markets." Harvard Business School Case 802-056, October 2001. (Revised February 2002.)
  • Research Summary

Managing in an Information Age

By: Lynda M. Applegate
Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details
  • 03 Sep 2014
  • News

How to Market Test a New Idea

Keywords: market research; product launch
  • August 2018 (Revised September 2019)
  • Case

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta
Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details
Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Information Technology Industry; Information Technology Industry
Citation
Educators
Purchase
Related
McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)
  • February 2010
  • Background Note

Marketing Analysis Toolkit: Situation Analysis

By: Thomas J. Steenburgh and Jill Avery
Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
Citation
Educators
Purchase
Related
Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Situation Analysis." Harvard Business School Background Note 510-079, February 2010.
  • June 2021
  • Article

Symmetric Ignorance: The Cost of Anonymous Lemons

By: Amar Bhidé
Rules that restrict information required in negotiated private transactions have spurred a vast increase in the scope of anonymous financial markets, particularly in the United States. The subtle costs of the information‐restricting rules raise questions about the... View Details
Keywords: Information Asymmetry; Liquidity; Regulation; Securities Markets; Securitization; Information; Financial Liquidity; Financial Markets; Governing Rules, Regulations, and Reforms
Citation
Find at Harvard
Read Now
Related
Bhidé, Amar. "Symmetric Ignorance: The Cost of Anonymous Lemons." European Financial Management 27, no. 3 (June 2021): 414–425.
  • 01 Apr 1998
  • News

Emerging Information

offices in 18 countries. The firm's main product, ISI Emerging Markets, is a continually evolving resource of information covering emerging markets in Europe, Latin America, and Asia. Contracting with local... View Details
Keywords: Paul Michelman
  • June 2024
  • Article

Information Spillovers in Experience Goods Competition

By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas
When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details
Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price
Citation
Find at Harvard
Read Now
Purchase
Related
Chen, Zhuoqiong Charlie, Christopher Stanton, and Catherine Thomas. "Information Spillovers in Experience Goods Competition." Management Science 70, no. 6 (June 2024): 3923–3950.
  • 1991
  • Book

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

By: V. Barabba and G. Zaltman
Keywords: Competitive Advantage; Markets; Information
Citation
Find at Harvard
Related
Barabba, V., and G. Zaltman. Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information. Boston: Harvard Business School Press, 1991.
  • Article

Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage

By: Felix Oberholzer-Gee and Dennis Yao
Market imperfections are central to understanding the mechanisms that permit firms to capture value. Many of these imperfections are competed away when firms struggle to attain and defend competitive advantages, making markets more efficient in the process. The... View Details
Keywords: Integrated Strategy; Nonmarket Strategy; Market Imperfections; Strategy; Competitive Advantage; Governing Rules, Regulations, and Reforms
Citation
Find at Harvard
Related
Oberholzer-Gee, Felix, and Dennis Yao. "Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage." Special Issue on Strategy and the Institutional Environment edited by Gautam Ahuja, Laurence Capron, Michael Lenox, and Dennis A. Yao. Strategy Science 3, no. 2 (June 2018): 463–480.
  • Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details
Keywords: Market Design; Jobs and Positions
Citation
Find at Harvard
Read Now
Related
Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Journal of Economic Perspectives 24, no. 4 (Fall 2010): 187–206.
  • Article

Buyer-Initiated vs. Seller-Initiated Information Revelation

Sales presentations are the core of the selling process where salespeople provide information to prospects. One challenge is that the amount of information available to be potentially communicated may exceed salespeople's ability to communicate or customers' ability to... View Details
Keywords: Information; Quality; Marketing Communications; Game Theory; Sales
Citation
Related
Bhardwaj, Pradeep, Yuxin Chen, and David Godes. "Buyer-Initiated vs. Seller-Initiated Information Revelation." Management Science 54, no. 6 (June 2008).
  • ←
  • 5
  • 6
  • …
  • 257
  • 258
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.