Publications

16 Jul 2014
HBS Case

Marketing Obamacare

healthcare legislation in the US ensured that it would be complex and tough to sell to the public, Quelch says. But that was just the problem: Congress and the Obama Administration didn't sell it. "Fundamentally, it's a marketing... View Details

Keywords: by Michael Blanding; Health

2011
Working Paper

Platform Competition under Asymmetric Information

In the context of platform competition in a two-sided market, we study how ex-ante uncertainty and ex-post asymmetric information concerning the value of a new technology affects the strategies of the platforms and the market outcome. We find that the incumbent... View Details

Keywords: Information; Technological Innovation; Market Entry and Exit; Two-Sided Platforms; Outcome or Result; Performance Efficiency; Risk and Uncertainty; Competitive Strategy

2010
Working Paper

Decoding Inside Information

By: Lauren Cohen, Christopher Malloy and Lukasz Pomorski

Using a simple empirical strategy, we decode the information in insider trades. Exploiting the fact that insiders trade for a variety of reasons, we show that there is predictable, identifiable "routine" insider trading that is not informative for the future of firms.... View Details

Keywords: Forecasting and Prediction; Stocks; Financial Markets; Investment; Investment Return; Investment Portfolio; Market Transactions

22 Mar 2011
Working Paper Summaries

Platform Competition under Asymmetric Information

Keywords: by Hanna Halaburda & Yaron Yehezkel; Technology

July 2021
Article

Redistribution through Markets

By: Piotr Dworczak, Scott Duke Kominers and Mohammad Akbarpour

Policymakers frequently use price regulations as a response to inequality in the markets they control. In this paper, we examine the optimal structure of such policies from the perspective of mechanism design. We study a buyer-seller market in which agents have private... View Details

Keywords: Optimal Mechanism Design; Redistribution; Inequality; Welfare Theorems; Market Design; Equality and Inequality

October 2001 (Revised February 2002)
Case

Nasdaq Japan: E-Merging Markets

By: Lynda M. Applegate and Kristin M. Kohler

Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that... View Details

Keywords: Entrepreneurship; Financial Markets; Technological Innovation; Management; Industry Structures; Competitive Strategy; Information Technology; Internet and the Web; Information Technology Industry; Information Technology Industry; Japan

Purchase

Research Summary

Managing in an Information Age

By: Lynda M. Applegate

Lynda M. Applegate's research focuses on the influence of information technology on markets and organizations. Her findings on the evolution of electronic commerce and on the role of information technology as an enabler of flexible and adaptive ... View Details

03 Sep 2014
News

How to Market Test a New Idea

Keywords: market research; product launch

August 2018 (Revised September 2019)
Case

Magnus Resch: Transforming the Art Market Through Transparency

By: Henry McGee and Sarah Mehta

Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details

Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Information Technology Industry; Information Technology Industry

Purchase

February 2010
Background Note

Marketing Analysis Toolkit: Situation Analysis

By: Thomas J. Steenburgh and Jill Avery

Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details

Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning

Purchase

June 2021
Article

Symmetric Ignorance: The Cost of Anonymous Lemons

By: Amar Bhidé

Rules that restrict information required in negotiated private transactions have spurred a vast increase in the scope of anonymous financial markets, particularly in the United States. The subtle costs of the information‐restricting rules raise questions about the... View Details

Keywords: Information Asymmetry; Liquidity; Regulation; Securities Markets; Securitization; Information; Financial Liquidity; Financial Markets; Governing Rules, Regulations, and Reforms

01 Apr 1998
News

Emerging Information

offices in 18 countries. The firm's main product, ISI Emerging Markets, is a continually evolving resource of information covering emerging markets in Europe, Latin America, and Asia. Contracting with local... View Details

Keywords: Paul Michelman

June 2024
Article

Information Spillovers in Experience Goods Competition

By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas

When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details

Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price

1991
Book

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

By: V. Barabba and G. Zaltman

Keywords: Competitive Advantage; Markets; Information

Article

Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage

By: Felix Oberholzer-Gee and Dennis Yao

Market imperfections are central to understanding the mechanisms that permit firms to capture value. Many of these imperfections are competed away when firms struggle to attain and defend competitive advantages, making markets more efficient in the process. The... View Details

Keywords: Integrated Strategy; Nonmarket Strategy; Market Imperfections; Strategy; Competitive Advantage; Governing Rules, Regulations, and Reforms

Article

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried

This paper, written by the members of the American Economic Association (AEA) Ad Hoc Committee on the Job Market, provides an overview of the market for new Ph.D. economists. It describes the role of the AEA in the market and focuses in particular on two mechanisms... View Details

Keywords: Market Design; Jobs and Positions

Article

Buyer-Initiated vs. Seller-Initiated Information Revelation

Sales presentations are the core of the selling process where salespeople provide information to prospects. One challenge is that the amount of information available to be potentially communicated may exceed salespeople's ability to communicate or customers' ability to... View Details

Keywords: Information; Quality; Marketing Communications; Game Theory; Sales