Publications

May 1998
Article

Assessing Long-Term Promotional Influences on Market Structure

By: Carl Mela, Sunil Gupta and Kamel Jedidi

Keywords: Power and Influence; Markets; Product Marketing

TeachingInterests

Understanding and Influencing Operations as an Investor

This course is designed to impart to students who plan to become investors an understanding of firms' operations, and to students, including entrepreneurs, planning to operate companies an understanding of how to interface with investors. The course also... View Details

October 30, 2006
Article

The History and Influence of Andy Grove

By: Richard S. Tedlow and Sean Silverthorne

17 May 2017
News

Can psychology influence the way we recycle?

August 2010 (Revised October 2012)
Exercise

To Catch a Vandal: A Power & Influence Exercise

By: Amy J.C. Cuddy, Ruwan Tharindu Gunatilake and Meredith Hodges

This exercise is based on the "Mafia" game created by psychologist Dimma Davidoff, and is designed to give students a broad introduction to multiple theories of influence and to challenge their instincts about which techniques are the most powerful and how they may be... View Details

Keywords: Nonverbal Communication; Knowledge Use and Leverage; Management Analysis, Tools, and Techniques; Management Skills; Groups and Teams; Power and Influence; Trust

Purchase

12 Dec 2012
Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

environmentalists, consumer activists, women's organizations, health-care advocates, and farmers—wield great influence in areas of regulation including trade, product safety, and labor. Read an excerpt from the book. "It's important to... View Details

Keywords: by Kim Girard

May–June 2024
Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins

Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details

Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States

13 Dec 2019
News

How Influencers Are Making Over Beauty Marketing

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details

Educators

Purchase

1989
Chapter

The Influence of Race on Career Dynamics

By: D. A. Thomas and Clayton P. Alderfer

Keywords: Personal Development and Career; Race

06 Jul 2020
News

How Your Work Environment Influences Your Creativity

31 Mar 2011 - 1 Apr 2011
Conference Presentation

Organizational Toolmaking: Transformations in the Influence of Experts

By: Anette Mikes

Keywords: Organizations; Power and Influence; Transformation

January 2005
Article

Perceived, Relative Power and Its Influence on Negotiations

By: Rebecca Wolfe and Kathleen L. McGinn

Keywords: Negotiation; Perception; Power and Influence

April 2015
Article

Anxious and Egocentric: How Specific Emotions Influence Perspective Taking

By: Andrew R. Todd, Matthias Forstmann, Pascal Burgmer, Alison Wood Brooks and Adam D. Galinsky

People frequently feel anxious. Although prior research has extensively studied how feeling anxious shapes intrapsychic aspects of cognition, much less is known about how anxiety affects interpersonal aspects of cognition. Here, we examine the influence of incidental... View Details

Keywords: Anxiety; Egocentrism; Emotion; Perspective Taking; Risk and Uncertainty; Perspective; Emotions

2025
Working Paper

Investor Influence on Media Coverage: Evidence from Venture Capital-Backed Startups

By: Brian K. Baik and Albert Shin

We examine whether and how investors influence media coverage of their private portfolio companies. Using a stacked difference-in-differences design, we find that media coverage of startups increases significantly following venture capital (VC) investment. The effect... View Details

Keywords: Venture Capital; Entrepreneurship; Media; Reputation; Information

Article

The Influence of Ownership on Accounting Information Expenditures

This paper analyzes the association between ownership, top management incentives, and expenditures on accounting information. We argue that organizations with privately appointed boards of directors such as for-profit and non-governmental nonprofit organizations use... View Details

Keywords: Governance; Motivation and Incentives; Accounting; Health Care and Treatment; Ownership; Health Industry

2002
Article

Factors Influencing Co-design Adoption: Drivers and Internal Consistency

By: Roberto Verganti