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February 2017
Case

Valerie Daniels-Carter: High Growth Entrepreneurship via Franchising

By: Steven Rogers and Alyssa Haywoode

This case looks at entrepreneurship via franchising through the leadership of an African-American entrepreneur who owns almost 150 stores including Burger King, Pizza Huts, and Auntie Anne’s Pretzels. Her company is the largest female-owned franchise business in the... View Details

Keywords: Giving And Philanthropy; Weather And Climate Change; Franchise Ownership; Family Business; Experience and Expertise; Decisions; Borrowing and Debt; Food; Philanthropy and Charitable Giving; Business History; Climate Change; Motivation and Incentives; Food and Beverage Industry

February 1987 (Revised August 1988)
Case

Gillette Personal Care Division: Marketing Planning and Control

Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other... View Details

Keywords: Marketing; Management Systems; Consumer Products Industry; United States

December 2011 (Revised June 2015)
Case

Chairman Zhang and Broad Group: Growth Dilemmas

By: Christopher Marquis, Nancy Hua Dai and Juelin Yin

Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental... View Details

Keywords: Growth and Development; Strategy; Environmental Sustainability; China

September 2016 (Revised May 2018)
Case

Zurich Insurance: Fostering People Management Practices

By: Boris Groysberg and Katherine Connolly

Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case provides background for the company, as... View Details

Keywords: Managing Change; Organizational Behavior; Diversity Management; Organizational Architecture; Recruiting; Succession Planning; Management; Organizational Culture; Organizational Change and Adaptation; Leading Change; Human Capital; Human Resources; Insurance; Leadership; Diversity; Organizational Structure; Recruitment; Management Succession; Insurance Industry

Research Summary

Understanding the Drivers and Limits of Corporate Growth

By: Gary P. Pisano

Perhaps no issues garners more attention of senior executives and Boards of Directors than growth. Yet, the underlying factors shaping and limiting corporate growth are poorly understood. Empirically, we know that some corporations grow much faster than... View Details

May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; India

30 Jun 2008
Research & Ideas

Rethinking Retirement Planning

Many of us are sailing toward retirement with the hope that Social Security, personal savings, and money saved in an employer's 401(k) or 403(b) plan will add up to the magic sum required to enjoy our... View Details

Keywords: by Julia Hanna; Banking; Financial Services

January 2018
Case

Peak Games: Hiring Priorities in Times of Rapid Growth (A)

By: William R. Kerr and Gamze Yucaoglu

Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, must decide on the final list of candidates for the critical global marketing director position the company has been trying to fill for over a year. Since its founding in 2010,... View Details

Keywords: Recruiting; Staffing; Emergent Countries; Entrepreneurial Management; Private Sector; Business Strategy; Decision; Growth Management; Games, Gaming, and Gambling; Selection and Staffing; Talent and Talent Management; Business Model; Growth and Development Strategy; Competitive Advantage; Value Creation; Organizational Culture; Decision Choices and Conditions; Technology Industry; Turkey

September 1996
Exercise

Project Management Exercise #1: Planning Your First TOM Project

By: H. Kent Bowen and Marilyn Matis

Keywords: Projects; Planning; Management

Find at Harvard

October 2021
Case

Sparking Growth at Consumer Reports

By: Christina Wallace

Consumer Reports (CR) is a nonprofit organization that traditionally provided independent testing and research on consumer goods. With the need to diversify its audience and revenue streams CR partnered with market research firm Spark No. 9 to identify potential... View Details

Keywords: Nonprofit Management; Innovation; Entrepreneurship; Marketing; Social Media; Innovation and Management; Nonprofit Organizations

September 1996
Exercise

Project Management Exercise #2: Planning the Shad Factory Project

By: H. Kent Bowen and Marilyn Matis

Keywords: Projects; Planning; Factories, Labs, and Plants

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September 2000
Case

TruckitNow.com Business Plan

By: Myra M. Hart and Judith Marie Dror

Presents an original business plan. Students are challenged to develop assumptions and create financial projections and statements based on business plan text. View Details

Keywords: Business Growth and Maturation; Business Plan; Finance; Framework; Value Creation; Transportation Industry

May 2017 (Revised August 2021)
Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details

August 2009 (Revised September 2011)
Case

Whole Foods: Balancing Social Mission and Growth

By: Christopher Marquis, Marya Besharov and Bobbi Thomason

In 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet... View Details

Keywords: Business Model; Leadership; Growth and Development Strategy; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Food and Beverage Industry; United States

January 2002
Case

Metromove.com Business Plan

By: Lynda M. Applegate and Sheila Marcelo

Enables analysis of a business plan in a volatile market. Also enables analysis of the decisions entrepreneurs must make as they start a new business, develop the concept, choose partners, and find funding. View Details

Keywords: Business Plan; Decisions; Entrepreneurship; Venture Capital; Business or Company Management; Partners and Partnerships

17 May 2017
Working Paper Summaries

Turbulence, Firm Decentralization and Growth in Bad Times

Keywords: by Philippe Aghion, Nicholas Bloom, Brian Lucking, Raffaella Sadun, and John Van Reenen

Editorial

Why CEOs Should Share Their Long-Term Plans with Investors

By: Christina Rehnberg, George Serafeim and Brian Tomlinson

Rather than requiring less short-term information, the key to combating short-termism is to encourage companies to share more information about their long-term plans. Analysis of companies that have done so suggests that long-term plans are not mere marketing... View Details

Keywords: CEO; Investor Relations; Disclosure; Long-term Growth; Investing; Business and Shareholder Relations; Strategy; Corporate Disclosure

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January 2013
Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley

The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details

Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Food and Beverage Industry; Food and Beverage Industry

May 2024
Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer

Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details

January 2013 (Revised January 2013)
Course Overview Note

Running Small and Medium Size Enterprises (RSME) Winter Term 2013: Course Overview and Syllabus

Course Overview and Syllabus for RSME View Details

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