Grounded Research - Publications - Faculty & Research

14 May 2014
Working Paper Summaries

Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs

Keywords: by Ting Zhang, Francesca Gino & Max H. Bazerman

Research Summary

Trust

In this research, I aim to provide a practical orientation to trust—how to build it, how it can be damaged, how it might be repaired—grounded in my experience as an executive and in the research on organizational trust and moral philosophy. As a case researcher, I... View Details

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

a recent article in the Wall Street Journal, the idea was nixed on grounds that the treatment was too sympathetic toward the general, An Lushan, portrayed in Chinese history as a villain who ultimately betrayed the emperor. The script was... View Details

Keywords: by Michael Blanding

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

debates have only a negligible effect on voters’ candidate choice, according to new research from Harvard Business School. In fact, 72 percent of voters make up their minds more than two months before the election, often before candidates... View Details

Keywords: by Danielle Kost

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details

Keywords: by Carmen Nobel

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models.... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

16 Oct 2006
Research & Ideas

Report from China: The New Entrepreneurs

Beverage, Shanda, Fosun, Focus, and Tsinghua University. Purpose: Begin to comprehend some of the fundamental changes in the Chinese economic and social system, and how entrepreneurship is being facilitated to play a role in this. Also important: Make contacts that... View Details

Keywords: by Sean Silverthorne

18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

Jill J. Avery

Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

my job search and application process, and the tools to research companies ahead of interviews. HBS connected me with my first post-graduate job as a research assistant for a highly respected marketing... View Details

Keywords: All Industries

09 Dec 2002
Research & Ideas

Unilever—A Case Study

"the first mover"; among the main followers were Colgate and Palmolive-Peet, which merged in 1928. Neither P&G nor Colgate Palmolive diversified greatly beyond soap, though P&G's research took it into cooking oils before... View Details

Keywords: by Geoffrey Jones; Consumer Products; Entertainment & Recreation; Food & Beverage; Manufacturing; Retail

1998
Book

Global Climate Change: A Senior Level Dialogue at the Intersection of Economics, Strategy, Technology, Science, Politics and International Negotiation

By: Andrew J. Hoffman

Based on the 1997 conference organized by the Kellog Environmental Research Center and sponsored by the Kellogg Graduate School of Management, Northwestern University, Global Climate Change presents the views of key players in the debate over global climate change... View Details

Keywords: Climate Change; Policy; Goals and Objectives; International Relations

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Research Summary

Comparative Corporate Governance

Dyck's research identifies the important role that institutions external to the firm play in determining corporate governance abuses, financial sector development, and the success of government policies such as privatization. In recent work Dyck develops an empirical... View Details

Creative Construction: The DNA of Sustained Innovation

Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research... View Details

Research Summary

Automotive Product Development

At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

15 Sep 2022
Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

research breaks new ground on how to network on the professional channel LinkedIn and pinpoints the connections that are likely to yield the most job offers. The implications are significant for career... View Details

Keywords: by Michael Blanding

18 Nov 2014
First Look

First Look: November 18

http://www.hbs.edu/faculty/Publication%20Files/Teixeira%20et%20al%20(2014)%20Television%20Advertising%20and%20Online%20Shopping_7d5c54e1-fd1b-4dcc-bd41-06e2978d4f23.pdf Working Papers The Air War versus The Ground Game: An Analysis of... View Details

Keywords: Sean Silverthorne

Research Summary

Overview

The Information Age has introduced well-received opportunities to track performance. Fitbits and Fuelbands allow individuals to track their own performance; companies like Uber and leading hospitals help you choose a driver or a doctor based on how others rated... View Details

Keywords: Management Accounting; Disclosure; Performance Measurement; Incentives; Control; Education; Education Industry; Health Industry; Transportation Industry; Energy Industry; Auto Industry; United States; Japan; India

Research Summary

Understanding Customers

In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details

25 Feb 2014
First Look

First Look: February 25

the weakening of democratic governance and the politics of decisions about industrial policy. Publisher's link: http://www.psupress.org/books/titles/978-0-271-05631-9.html August 2013 Research Policy Digital Dark Matter and the Economic... View Details