Publications

04 Aug 2021
News

This Technology Will Have A Profound Effect On The Fashion Industry

October 2012
Case

Germany's Green Energy Revolution

By: Noel Maurer, Elena Corsi, Emilie Billaud and Emer Moloney

Keywords: Europe; Germany; Energy; Energy Industry; Europe; Germany

July 2011 (Revised April 2012)
Case

The Clorox Company: Leveraging Green for Growth

By: Elie Ofek and Lauren Barley

The Clorox Company needs to decide on the marketing strategy going forward for its three sustainable brands, Brita, Burt's Bees and Green Works. These brands had fared differently over the past 3 years and each presents multiple courses of action heading into 2011.... View Details

Keywords: Decision Making; Managerial Roles; Brands and Branding; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Sales; Opportunities; Corporate Strategy; Environmental Sustainability; Chemical Industry; Food and Beverage Industry

2000
Chapter

Small Businesses, Innovation, and Public Policy in the Information Technology Industry

By: Josh Lerner

Keywords: Innovation and Invention; Policy; Government and Politics; Business and Government Relations; Information Technology; Information Technology Industry

February 2016
Article

Bridging Science and Technology Through Academic-Industry Partnerships

By: Sen Chai and Willy C. Shih

Partnerships that foster the translation of scientific advances emerging from academic research organizations into commercialized products at private firms are a policy tool that has attracted increased interest. This paper examines empirical data from the Danish... View Details

Keywords: Economic Development; Technological Change; Government Policy; Technological Innovation; Research and Development; Information Technology; Policy; Technology Industry; Denmark

Find at Harvard

February 2009 (Revised December 2010)
Case

Upgrading the Economy: Industrial Policy and Taiwan's Semiconductor Industry

By: Willy C. Shih and Jyun-Cheng Wang

The government-led creation and incubation of the semiconductor industry in Taiwan is a striking success for advocates of strong industrial policy. It has led to the island nation's domination of the global "foundry" business in which firms like Taiwan Semiconductor... View Details

Keywords: Economic Growth; Industry Structures; State Ownership; Business and Government Relations; Competition; Semiconductor Industry; Taiwan

19 Jun 2014
News

Turning "Black Gold" to Green

Capturing industrial carbon dioxide and pumping it back underground to help extract energy from old, unproductive oil fields seems like a plan that might be good in theory but is probably too complicated to pull off in the real world.... View Details

Keywords: Ralph Ranalli; Oil and Gas Extraction; Mining

June 2009 (Revised February 2014)
Case

Evaluating Microsavings Programs: Green Bank of the Philippines (A)

By: Nava Ashraf, Dean Karlan, Wesley Yin and Marc Shotland

Green Bank of the Philippines was known for its product innovation and its ability to bring new products to market. In 2002, Green Bank designed an untested commitment savings product that both gave individuals access to formal savings and helped them commit to... View Details

Keywords: Saving; Innovation and Invention; Measurement and Metrics; Product Design; Success; Performance Evaluation; Banking Industry; Philippines

May 2001 (Revised May 2002)
Case

Infosys Technologies

By: Ashish Nanda and Thomas J. DeLong

Creating and sustaining a third-world-based technology company to compete globally (i.e. in the first-world) poses many challenges. Such challenges are examined through the genesis and progression of Infosys Technologies Ltd. Key decisions made by Chairman N.R.... View Details

Keywords: Entrepreneurship; Business or Company Management; Management Practices and Processes; Business Strategy; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development Strategy; Planning; Technological Innovation; Emerging Markets; Information Technology Industry

July 2000
Background Note

Industry Transformation

By: Michael E. Porter and Jan W. Rivkin

One of the steepest challenges a strategist faces is to navigate his or her company through a period of industry transformation--an era of rapid and wholesale changes in industry structure. This note considers how periods of transformation typically unfold. It then... View Details

Keywords: Technological Innovation; Management; Management Practices and Processes; Industry Growth; Industry Structures; Strategy; Competitive Strategy; Corporate Strategy; Consulting Industry; Consulting Industry

June 1994
Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport

Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details

Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Manufacturing Industry; Europe

01 Jun 2009
News

Bright Future for Green Business

panelists were collectively bullish on solar energy, electric drive technology that powers hybrid and electric cars, and biofuels (including ethanol). By contrast, they were cautiously optimistic about clean coal, nuclear power, and... View Details

Keywords: Sarah Auerbach; Administration of Environmental Quality Programs; Government; Management, Scientific, and Technical Consulting Services; Professional Services; Utilities

December 2011
Case

Keurig: Confidential Information for Negotiation with Green Mountain Coffee Roasters

By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius

Case provides confidential information for students assuming the role of senior executives of Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, in a negotiation to license technology to Green Mountain Coffee Roasters (GMCR). The... View Details

Keywords: Negotiation; Food and Beverage Industry

March 2013
Case

First Green Bank: Bringing Bloom to Desert Landscapes

By: Christopher Marquis and Juan Almandoz

First Green Bank is a bank start-up in the midst of the financial crisis which aims to promote sustainability while making money as a bank. The case presents an ethical dilemma as it considers a loan to an arms manufacturer. View Details

Keywords: Social Entrepreneurship; Financial Crisis; Business and Stakeholder Relations; Business and Community Relations; Environmental Sustainability; Ethics; Banking Industry; United States; Florida

December 2014 (Revised August 2024)
Case

HomeAway: Organizing the Vacation Rental Industry

By: Rory McDonald, Feng Zhu and Cheng Gao

In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace—a global online platform that links customers seeking vacation-home rentals to the... View Details

Keywords: Strategy; Innovation; Technology; Acquisitions; Operations Management; Digital Platforms; Acquisition; Entrepreneurship; Business Model; Disruptive Innovation; Disruption; Accommodations Industry

August 2022 (Revised November 2022)
Case

Wasabi Technologies

By: N. Louis Shipley and Mel Martin

After launching a successful hot cloud storage company, Founder and CEO David Friend is ready to scale the venture rapidly. Wasabi Technologies had focused primarily on direct sales, but an opportunity to pivot to channel sales was on the horizon. The company’s major... View Details

Keywords: Direct Sales; Channel Sales; Information Management; Sales; Product Development; Growth and Development Strategy; Business Divisions; Information Technology Industry; United States