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      Green MarketingRemove Green Marketing →

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      • September 2002 (Revised October 2002)
      • Case

      GolfLogix: Measuring the Game of Golf

      By: John T. Gourville and Professor Jerry N. Conover
      GolfLogix has developed a small, GPS-based device to help golfers track their play. They must decide how best to distribute these devices: 1) sell them directly to golfers through traditional retail channels; 2) sell them to courses, which would then provide them to... View Details
      Keywords: Distribution Channels; Product Launch; Brands and Branding; Innovation and Invention; Measurement and Metrics
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      Gourville, John T., and Professor Jerry N. Conover. "GolfLogix: Measuring the Game of Golf." Harvard Business School Case 503-004, September 2002. (Revised October 2002.)
      • July 2000 (Revised July 2001)
      • Case

      Sycamore Networks

      By: Joseph B. Lassiter III and Daniel J. Green
      Founders Desh Deshpande and Dan Smith reflect on Sycamore's sales strategies and consider how going public might affect the morale of its key employees. In the optical networking sector, technological change and exploding demand has created a market for talent in which... View Details
      Keywords: Applied Optics; Entrepreneurship; Sales; Business Strategy; Initial Public Offering; Retention; Employees; Communication Technology; Technological Innovation; Communications Industry; Telecommunications Industry
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      Lassiter, Joseph B., III, and Daniel J. Green. "Sycamore Networks." Harvard Business School Case 801-076, July 2000. (Revised July 2001.)
      • December 1999
      • Case

      Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change

      By: Rosabeth M. Kanter and Jane Roessner
      Solaris, Sun Microsystems' version of the UNIX operating system, was an amorphous collection of capabilities that had accumulated over the years, a product the company vaguely wished it could market and sell better. Developing and marketing Solaris 7 would help... View Details
      Keywords: Digital Platforms; Applications and Software; Organizational Change and Adaptation; Product Positioning; Growth and Development Strategy; Organizational Culture; Success; Change; Diversification; Technology Industry; Computer Industry
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      Kanter, Rosabeth M., and Jane Roessner. "Sun Microsystems, Inc. (A5): Solaris 7: Rich Green on Product Strategy and Culture Change." Harvard Business School Case 300-079, December 1999.
      • September 1995
      • Case

      Richina Capital Partners Limited

      By: William A. Sahlman and Jason Green
      Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural... View Details
      Keywords: Business Startups; Venture Capital; Problems and Challenges; Emerging Markets; Multinational Firms and Management; Cross-Cultural and Cross-Border Issues; Governance Compliance; Business Strategy; Expansion; Investment Return; China
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      Sahlman, William A., and Jason Green. "Richina Capital Partners Limited." Harvard Business School Case 396-059, September 1995.
      • Article

      On the Division of Profit in Sequential Innovation

      By: Jerry R. Green and Suzanne Scotchmer
      In markets with sequential innovation, inventors of derivative improvements might undermine the profit of initial innovators through competition. Profit erosion can be mitigated by broadening the first innovator's patent protection and/or by permitting cooperative... View Details
      Keywords: Profit; Innovation and Invention
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      Green, Jerry R., and Suzanne Scotchmer. "On the Division of Profit in Sequential Innovation." RAND Journal of Economics 26, no. 2 (Spring 1995): 20–33.
      • November 1994
      • Case

      VideoGuide, Inc. (A)

      By: William A. Sahlman and Jason Green
      VideoGuide is emerging from a development stage start-up and requires a significant capital infusion to commercialize its product. Various financing options are considered including going public, venture capital, private placement, or a strategic partner. Given the... View Details
      Keywords: Capital Budgeting; Capital; Venture Capital; Financing and Loans; Corporate Entrepreneurship; Initial Public Offering; Markets; Partners and Partnerships; Growth and Development Strategy; Going Public
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      Sahlman, William A., and Jason Green. "VideoGuide, Inc. (A)." Harvard Business School Case 295-051, November 1994.
      • June 1994
      • Case

      Green Marketing at Rank Xerox

      By: Jeffrey F. Rayport
      Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details
      Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe
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      Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
      • Article

      Republic N.Y.'s Bid for Green Point Holds Lessons on S&L Conversions

      By: B. C. Esty
      Keywords: Learning; Bids and Bidding
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      Esty, B. C. "Republic N.Y.'s Bid for Green Point Holds Lessons on S&L Conversions." American Banker (January 12, 1994), 6 and 17.
      • July 1993 (Revised September 1995)
      • Supplement

      Block 16: Ecuadorian Government's Perspective

      By: Malcolm S. Salter and Susan E.A. Hall
      Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the government perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian government officials. View Details
      Keywords: Policy; Business or Company Management; Resource Allocation; Marketing Strategy; Natural Environment; Environmental Sustainability; Perspective; Corporate Strategy
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      Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Ecuadorian Government's Perspective." Harvard Business School Supplement 394-002, July 1993. (Revised September 1995.)
      • July 1993 (Revised September 1995)
      • Supplement

      Block 16: Environmental Groups' Perspectives

      By: Malcolm S. Salter and Susan E.A. Hall
      Supplements Block 16: Conoco's Green Oil Strategy (A). Provides the environmental groups' perspective on Conoco's Ecuadorian strategy. Designed to be distributed to students who will be playing the role of Ecuadorian environmentalists. View Details
      Keywords: Resource Allocation; Marketing Strategy; Natural Environment; Environmental Sustainability; Perspective; Corporate Strategy
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      Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Environmental Groups' Perspectives." Harvard Business School Supplement 394-004, July 1993. (Revised September 1995.)
      • 1988
      • Chapter

      Demographics, Market Failure and Social Security

      By: Jerry R. Green
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      Green, Jerry R. "Demographics, Market Failure and Social Security." In Social Security and Private Pensions: Providing for Retirement in the Twenty-first Century, edited by Susan M. Wachter. Lexington, MA: Lexington Books, 1988.
      • 1986
      • Chapter

      Vertical Integration and Assurance of Markets

      By: Jerry R. Green
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      Green, Jerry R. "Vertical Integration and Assurance of Markets." In New Developments in the Analysis of Market Structure, edited by J.E. Stiglitz and G.F. Mathewson. Cambridge, MA: MIT Press, 1986.
      • 1985
      • Working Paper

      Sequential Innovation and Market Structure

      By: Jerry R. Green and Jean-Jacques Laffont
      This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details
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      Green, Jerry R., and Jean-Jacques Laffont. "Sequential Innovation and Market Structure." Harvard Institute of Economic Research Discussion Paper, No. 1185, October 1985.
      • 1985
      • Chapter

      Differential Information, the Market and Incentive Compatibility

      By: Jerry Green
      Keywords: Game Theory; Economics
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      Green, Jerry. "Differential Information, the Market and Incentive Compatibility." Chap. 3 in Frontiers of Economics, by Kenneth J. Arrow and Seppo Honkapohja, 178–226. Basil Blackwell, 1985.
      • Article

      Variance-Minimizing Monetary Policies with Lagged Price Adjustment and Rational Expectations

      By: Jerry R. Green and Seppo Honkapohja
      This paper considers a macroeconomic model with rational expectations in which prices are incompletely flexible. Markets therefore fail to clear. In such a model monetary policy is not neutral. The variance of real and nominal quantities and interest rates is sensitive... View Details
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      Green, Jerry R., and Seppo Honkapohja. "Variance-Minimizing Monetary Policies with Lagged Price Adjustment and Rational Expectations." European Economic Review 20, nos. 1-3 (January 1983): 123–141.
      • Article

      Value of Information with Sequential Futures Markets

      By: Jerry R. Green
      The effects of an improvement in information on the efficiency of risk-bearing are studied under various systems of incomplete markets. With sequential futures markets for uncontingent delivery, the welfare effects are indeterminate in sign, except under special... View Details
      Keywords: Information; Financial Markets; Mathematical Methods
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      Green, Jerry R. "Value of Information with Sequential Futures Markets." Econometrica 49, no. 2 (March 1981): 335–358.
      • 1978
      • Article

      Sequential Structure of Futures Markets and the Value of Improving Information: An Example

      By: Jerry R. Green
      In an example, the value of improving information is computed under alternative structures for the timing of futures markets. It is always beneficial if futures markets are active both before and after the information is revealed. View Details
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      Green, Jerry R. "Sequential Structure of Futures Markets and the Value of Improving Information: An Example." Economics Letters 1, no. 1 (1978): 29–32.
      • 1977
      • Chapter

      On the Economics of Information with Incomplete Markets

      By: Jerry R. Green
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      "On the Economics of Information with Incomplete Markets." In Systèmes dynamiques et modèles économiques. Vol. 259, edited by Gérard Fuchs and Bertrand Munier. Colloques internationaux du Centre national de la recherche scientifique. Éditions du Centre national de la recherche scientifique, 1977, French ed.
      • 1975
      • Working Paper

      Information, Efficiency and Equilibrium

      By: Jerry R. Green
      When economic agents receive information over time concerning future events it is likely that prices for commodities whose value is influenced by these events will fluctuate in response to changes in the state of knowledge. If such events occur periodically,... View Details
      Keywords: Economics; Supply and Industry; Price
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      Green, Jerry R. "Information, Efficiency and Equilibrium." Harvard Institute of Economic Research Discussion Paper, No. 284, December 1975.
      • Article

      Temporary General Equilibrium in a Sequential Trading Model with Spot and Futures Transactions

      By: Jerry R. Green
      The existence of an equilibrium is proven for a two-period model in which there are spot transactions and futures transactions in the first period and spot markets in the second period. Prices at that date are viewed with subjective uncertainty by all traders. This... View Details
      Keywords: Equilibrium; Sequential Trading; Econometric Models
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      Green, Jerry R. "Temporary General Equilibrium in a Sequential Trading Model with Spot and Futures Transactions." Econometrica 41, no. 6 (November 1973): 1103–1123.
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