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- All HBS Web
(1,532)
- People (1)
- News (252)
- Research (1,021)
- Events (2)
- Multimedia (2)
- Faculty Publications (682)
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- 01 Jun 2002
- News
History Matters
marketing strategist in the wake of a softening economy, shrinking advertising budgets, and eroding consumer confidence, in addition to the aftershocks of September 11. “In this volatile environment, View Details
- 15 Jun 2021
- News
Alumni Achievement Awards 2021
traction the business got in the market but by the number of people we were able to employ. In 2009, while I was working in Senegal with a private equity firm, Ndidi and I noticed that a huge amount of the packaged View Details
- 01 Jun 2014
- News
Case Study: A Souped-Up Strategy
interests, and then reserve their spot. Hosts set the price of their meals, and Bookalokal earns a commission on each meal. Soon after launching the site, however, Bookalokal's market expanded. It turns out that local diners—especially... View Details
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
marketplace. How to stand out in a saturated market Know the competition. “There are more than 725 wineries in Oregon now, compared to just a handful when we started. So we did a survey of our competition to see where we fit, where they... View Details
Keywords: Ryan Jones
- 16 Jan 2014
- News
Learning from Helping Others
with local public and private schools, enabling students to volunteer at All Souls on a regular basis. Young school children set tables and make centerpieces while older ones prepare food and wait on guests. "Students come away from the... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details
- 11 Sep 2018
- News
Bringing Government Up to Code
the foundations of our social safety net—making it easier, for example, for people to apply for food assistance or for probation officers to communicate with their parolees. On today's episode of Skydeck, Ingersoll talks with contributor... View Details
- 01 Jun 2012
- News
Made in the USA
heavily in quality control and state-of-the-art equipment, a strategy that has helped him fend off competitors. A case in point is a Chinese company that launched a product similar to Aquamesh in 2000. “They tried to invade my market with... View Details
- 19 Mar 2015
- News
Walter Salmon Remembered
I approached him, and he picked up the telephone and called a former student at General Foods who agreed to hire me for the summer. That resulted in my eventually working there full-time, and it launched my View Details
- 01 Dec 2019
- News
Case Study: Farming It Out
to tackle more complex tasks like pruning and picking. The Question: For now, AGR is focused on nailing the initial market fit, Andersen says, but at some point he’ll have to face the question of empire building. Other companies have... View Details
- 01 Mar 2005
- News
Ideas: Books
research team) examine 24 cases of collaboration between businesses and nonprofit organizations in Mexico (a food bank and an American supermarket), Colombia, Chile (a pharmacy chain and an elder-care home), Argentina (a newspaper and a... View Details
- 01 Jun 2018
- News
Ink: Alumni Books and Recommendations
of male HBS grads to the executive office was not easy, but for women still unwelcomed above the glass ceiling in the ’70s, getting there was especially difficult. “She was one smart, sharp cookie,” says a classmate of Ellen Marram (MBA 1970), a View Details
- 06 Apr 2016
- News
Raising a Glass to Life-Long Entrepreneurship
huge global companies that are very well run and have been very financially successful. In the US beer business we have a little bit less than 2 percent market share. So, we have to keep the heart and passion of a small business.... View Details
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
doing laundry. There’s an obligation to do all these things in a more sustainable way. To put it differently, this is not a company that sells appliances; but rather a business of living better by making clothes last longer and food taste... View Details
- 06 Dec 2021
- News
Case Study: Let’s Dance
globally. She sees a huge potential for vertical social networks in the dance community, which is inherently social in the real world but has been largely overlooked by tech. And given its position at the crossroads of music, fitness, and art, dance is rife with View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of brand View Details
- 17 May 2017
- News
Nisa Godrej Takes Over
India, Deepika Warrier is the vice-president for the company’s nutrition category. Hindustan Unilever, the country’s largest consumer goods maker, has two women in its executive team. Geetu Verma heads its foods division and Priya Nair is... View Details
- 01 Dec 2014
- News
3-Minute Briefing: Nagisa Manabe (MBA 1991)
automation in the Postal Service, but also this true attention to detail. It’s a little bit ironic, but we are doing much more marketing right now through direct mail, which is a very effective recruitment tool for engaging small... View Details
Keywords: Julia Hanna
- 21 May 2019
- News
Confronting the Future of Climate Change in the Midwest
the Federal Reserve Bank of Chicago, the event focused on the risks and opportunities of the upcoming decades and what climate change means for agribusiness. Panelists and moderators spoke frankly about tackling present-day challenges—and pursuing solutions—specific to... View Details
Keywords: Agriculture
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
offset a decades-long slump in output. BCG finds that consumer preferences in different countries shape different purchasing habits: Kenyans prefer to purchase coffee and tea at supermarkets, while Ethiopians prefer kiosks. Learn more about hot drink View Details