Publications

Web

Brand Name Management - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Brand Name Management National Markets Advertising Products Trade... View Details

Web

Souvenirs & Novelties - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Souvenirs & Novelties National Markets Advertising Products Trade... View Details

03 May 2013
News

Looking Through Glass, Historically

creative years—Westmoreland was assigned 31 patents. At one time, an estimated 150,000 glassworkers were employed in Czechoslovakia, earning one-fifth of what their American counterparts did. Nevertheless, for many years, the American glassware View Details

Keywords: Visual arts; crafts; glass making; Miscellaneous Manufacturing; Manufacturing

14 Aug 2014
News

Leon Black’s Phaidon Buys Artspace, an Online Art Market

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

Web

Field Course: Business of the Arts - Course Catalog

Cultural Entrepreneurship Educational Objectives The nonprofit arts and culture industry generates more than $166.billions of economic activity in the US—approximately $64 billion in spending by View Details

February 2007
Case

Update: The Music Industry in 2006

By: John R. Wells and Elizabeth Raabe

The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details

Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry

18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

June 2009
Teaching Note

Henry J. Kaiser and the Art of the Possible (TN)

By: Anthony Mayo

Teaching Note for [408072]. View Details

Keywords: Shipping Industry; Shipping Industry; United States

Article

Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts

By: Ethan Mollick and Ramana Nanda

In fields as diverse as technology entrepreneurship and the arts, crowds of interested stakeholders are increasingly responsible for deciding which innovations to fund, a privilege that was previously reserved for a few experts, such as venture capitalists and... View Details

Keywords: Crowdfunding; Arts; Decision Choices and Conditions; Entrepreneurship; Investment; Fine Arts Industry; Fine Arts Industry

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October 1997 (Revised September 2000)
Case

Disney (A): From Disneyland to Disney World—Learning the Art of Land Assembly

By: Michael A. Wheeler and Georgia Levenson

Walt Disney is contemplating sites for a new theme park, building on the success of Disneyland in Anaheim. The focus is on Disney's strategy for land negotiation and acquisition, which is informed by his experience with the Anaheim park. View Details

Keywords: Negotiation Types; Negotiation Tactics; Acquisition; Tourism Industry; Tourism Industry; California

27 Oct 2014
News

Supporting new art by bringing private funding to public museums and spaces

Bridgitt Evans (MBA 1986) loves contemporary art for its ability to challenge existing norms. Now she is transforming the industry in much the same spirit with VIA Art Fund—... View Details

2008
Article

Industrial Specialization and Regional Clusters in the Ten New EU Member States

By: Orjan Solvell, Christian H.M. Ketels and Goran Lindqvist

Purpose—The purpose of this paper is to provide an analysis of regional concentration patterns within ten new European Union (EU) member states, EU10, and make comparisons with EU15 and the US economy.
Design/methodology/approach—Industrial... View Details

Keywords: Geographic Location; Policy; Employment; Industry Clusters; Industry Structures; European Union; United States

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Introduction - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

olvwork490160 On September 18, 1934, a stunning exhibition sponsored by the National Alliance of Art and Industry (NAAI) and the Photographic Illustrators, Inc. opened in the gallery of New York City's 30... View Details

October 2010
Teaching Note

Nettwerk: Digital Marketing in the Music Industry (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for 510055. View Details

Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry

January 2018 (Revised July 2019)
Case

Big Apple Circus: Time to Fold the Tent?

By: David G. Fubini and Matthew Wiger

By 2016, the Big Apple Circus has weathered many storms in its 38 seasons as one of the most well-known New York City nonprofits. Will Weiss, the executive director, has witnessed his share of chaos during four years at Big Apple. After a slight resurgence following... View Details

Keywords: Turnarounds; Bankruptcy; ＂Live Entertainment; Art; Crisis Management; Financial Crisis; Organizational Culture; Entertainment; Insolvency and Bankruptcy; Decision Choices and Conditions; Entertainment and Recreation Industry