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(2,009)
- People (22)
- News (585)
- Research (869)
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- Faculty Publications (419)
Show Results For
- All HBS Web
(2,009)
- People (22)
- News (585)
- Research (869)
- Events (24)
- Multimedia (17)
- Faculty Publications (419)
- May 2024
- Article
Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis
By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,... View Details
Keywords: Technological Innovation; Developing Countries and Economies; Consumer Behavior; Poverty; Logistics; Business Model; Utilities Industry
Uppari, Bhavani Shanker, Serguei Netessine, Ioanna Popescu, and Rowan P. Clarke. "Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis." Management Science 70, no. 5 (May 2024): 3038–3058.
- June 2022
- Article
Conservatism Gets Funded? A Field Experiment on the Role of Negative Information in Novel Project Evaluation
By: Jacqueline N. Lane, Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan and Karim R. Lakhani
The evaluation and selection of novel projects lies at the heart of scientific and technological innovation, and yet there are persistent concerns about bias, such as conservatism. This paper investigates the role that the format of evaluation, specifically information... View Details
Keywords: Project Evaluation; Innovation; Knowledge Frontier; Information Sharing; Negativity Bias; Projects; Innovation and Invention; Information; Knowledge Sharing
Lane, Jacqueline N., Misha Teplitskiy, Gary Gray, Hardeep Ranu, Michael Menietti, Eva C. Guinan, and Karim R. Lakhani. "Conservatism Gets Funded? A Field Experiment on the Role of Negative Information in Novel Project Evaluation." Management Science 68, no. 6 (June 2022): 4478–4495.
- 05 Mar 2019
- Working Paper Summaries
The Impacts of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
- 11 Apr 2016
- Video
HBS Immersive Field Courses (IFCs)
- 2017
- Working Paper
Are You a Guest Here? Field Experiments on Racial Discrimination in Customer Service
By: Alexandra C. Feldberg and Tami Kim
- 01 Dec 2016
- News
@Soldiers Field
(photo by Neal Hamberg) (photo by Neal Hamberg) Blue skies and sunshine welcomed over 2,000 alumni and guests to fall reunions, where the many offerings included a case discussion of “Wynton Marsalis & Jazz at Lincoln Center” with Professor Rohit Deshpandé, a tour of... View Details
- December 2019
- Article
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
- 01 Jun 2016
- News
@Soldiers Field
Photo courtesy of BollyX Photo courtesy of BollyX (click to open in new tab) BollyX cofounder Minal Mehta (MBA 2011) led members of the HBS community in a high-intensity, Bollywood-inspired cardio workout. The dance-fitness program, which won last year’s New Venture... View Details
- November–December 2020
- Article
Lifting the Veil: The Benefits of Cost Transparency
By: Bhavya Mohan, Ryan W. Buell and Leslie K. John
Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details
Mohan, Bhavya, Ryan W. Buell, and Leslie K. John. "Lifting the Veil: The Benefits of Cost Transparency." Special Issue on Marketing Science and Field Experiments. Marketing Science 39, no. 6 (November–December 2020): 1105–1121.
- Article
The Mixed Effects of Online Diversity Training
By: Edward H. Chang, Katherine L. Milkman, Dena M. Gromet, Robert W. Rebele, Cade Massey, Angela L. Duckworth and Adam M. Grant
We present results from a large (n = 3,016) field experiment at a global organization testing whether a brief science-based online diversity training can change attitudes and behaviors toward
women in the workplace. Our preregistered field experiment included an... View Details
Chang, Edward H., Katherine L. Milkman, Dena M. Gromet, Robert W. Rebele, Cade Massey, Angela L. Duckworth, and Adam M. Grant. "The Mixed Effects of Online Diversity Training." Proceedings of the National Academy of Sciences 116, no. 16 (April 16, 2019): 7778–7783.
- 25 Jan 2017
- Working Paper Summaries
The Effects of Quota Frequency on Sales Force Performance: Evidence from a Field Experiment
Keywords: by Doug J. Chung and Das Narayandas
- 01 Mar 2015
- News
@Soldiers Field
turnaround. Hilfiger also shared the story of his first company, which went bankrupt in 1977—an experience he referred to as “my MBA.” Some 500 members of the HBS community attended a candlelight vigil on Spangler Lawn organized by the... View Details
- 2016
- Working Paper
The Effect of Financial Performance Measurement on Customer Satisfaction: A Field Experiment in China
By: Daniel A. Brown
- 2017
- Other Unpublished Work
Show or Tell?: Behavioral Inventory Response to an East African Mobile Money Field Experiment
By: Jason Acimovic, Chris Parker, David F. Drake and Karthik Balasubramanian
- Article
Beyond the Target Customer: Social Effects in CRM Campaigns
By: Eva Ascarza, Peter Ebbes, Oded Netzer and Matthew Danielson
Customer relationship management (CRM) campaigns have traditionally focused on maximizing the profitability of the targeted customers. The authors demonstrate that in business settings characterized by network externalities, a CRM campaign that is aimed at changing the... View Details
Keywords: Social Effects; Field Experiment; Mobile; Customer Relationship Management; Network Effects; Consumer Behavior
Ascarza, Eva, Peter Ebbes, Oded Netzer, and Matthew Danielson. "Beyond the Target Customer: Social Effects in CRM Campaigns." Journal of Marketing Research (JMR) 54, no. 3 (June 2017): 347–363.
- 27 Mar 2014
- Video
How Do People Experience You
- 01 Dec 2015
- Blog Post
What is the HBS FIELD Program?
Back in 2011, HBS added the FIELD program as a required part of the first year curriculum. Dedicated to putting learning into action, it continues to expand and evolve each year. To learn more about FIELD we... View Details
- Research Summary
Overview
By: Eva Ascarza
Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
- 17 Feb 2011
- News
Field Report: Rwanda
Dr. Nyagahene, wife of Eugene Nyagahene. Photos courtesy Colin Barry. Last month, some 500 students fanned out around the globe to participate in 13 IXPs offered during January break. First-year student Colin Barry was in Rwanda, where part of his time was devoted to a... View Details