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  • February 1996
  • Case

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry
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Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.
  • September 2018 (Revised December 2019)
  • Case

Zebra Medical Vision

By: Shane Greenstein and Sarah Gulick
An Israeli startup founded in 2014, Zebra Medical Vision developed algorithms that produced diagnoses from X-rays, mammograms, and CT-scans. The algorithms used deep learning and digitized radiology scans to create software that could assist doctors in making... View Details
Keywords: Radiology; Machine Learning; X-ray; CT Scan; Medical Technology; Probability; FDA 510(k); Diagnosis; Business Startups; Health Care and Treatment; Information Technology; Applications and Software; Competitive Strategy; Product Development; Commercialization; Decision Choices and Conditions; Health Industry; Medical Devices and Supplies Industry; Technology Industry; Israel
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Greenstein, Shane, and Sarah Gulick. "Zebra Medical Vision." Harvard Business School Case 619-014, September 2018. (Revised December 2019.)
  • May–June 2018
  • Article

What Most People Get Wrong about Men and Women: Research Shows the Sexes Aren't So Different

By: Catherine H. Tinsley and Robin J. Ely
Why have women failed to achieve parity with men in the workplace? Contrary to popular belief, it’s not because women prioritize their families over their careers, negotiate poorly, lack confidence, or are too risk averse. Meta-analyses of published studies show that... View Details
Keywords: Working Conditions; Gender; Equality and Inequality; Organizational Culture; Change Management
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Tinsley, Catherine H., and Robin J. Ely. "What Most People Get Wrong about Men and Women: Research Shows the Sexes Aren't So Different." Harvard Business Review 96, no. 3 (May–June 2018): 114–121.
  • January 2009 (Revised May 2009)
  • Case

Innovation at Mahindra & Mahindra (A)

By: Stefan H. Thomke and Briana Doerr Luthra
Describes the Mahindra & Mahindra Group's approach to innovation. The Group is among the top industrial houses in India and its managing director Anand Mahindra has put innovation at the core of its growth strategy. Emphasis is placed on managing the balance between... View Details
Keywords: Innovation and Management; Growth and Development Strategy; Problems and Challenges; Marketing; Business Processes; Product; Innovation Strategy; Organizational Design; Demand and Consumers; Auto Industry; Agriculture and Agribusiness Industry; India
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Thomke, Stefan H., and Briana Doerr Luthra. "Innovation at Mahindra & Mahindra (A)." Harvard Business School Case 609-065, January 2009. (Revised May 2009.)
  • November 2009 (Revised January 2010)
  • Case

Communispace

By: Anat Keinan
Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details
Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Communications Industry; Media and Broadcasting Industry
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Keinan, Anat. "Communispace." Harvard Business School Case 510-018, November 2009. (Revised January 2010.)
  • March 2019
  • Case

Wattpad

By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details
Keywords: Platform Businesses; Creative Industries; Publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Digital Platforms; Information Technology; Intellectual Property; Analytics and Data Science; Publishing Industry; Entertainment and Recreation Industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
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Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
  • March 2023 (Revised January 2025)
  • Case

Wilshire Lane Capital

By: Jeffrey J. Bussgang, Lindsay N. Hyde and Stacy Straaberg
In September 2021, Adam Demuyakor (MBA 2017) was faced with decisions about how to launch his venture capital (VC) investment firm. His previous investment activities were a series of angel investments and special purpose vehicles alongside two part-time general... View Details
Keywords: Ownership Stake; Investment Funds; Venture Capital; Business and Shareholder Relations; Real Estate Industry; Technology Industry; Los Angeles; California; United States
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Bussgang, Jeffrey J., Lindsay N. Hyde, and Stacy Straaberg. "Wilshire Lane Capital." Harvard Business School Case 823-062, March 2023. (Revised January 2025.)
  • January 1993 (Revised April 1993)
  • Case

Chadwick, Inc.: The Balanced Scorecard

By: Robert S. Kaplan
The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its... View Details
Keywords: Balanced Scorecard; Performance Evaluation; Customer Relationship Management; Goals and Objectives; Customer Satisfaction; Research and Development; Marketplace Matching; Financial Condition; Product Launch; Pharmaceutical Industry
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Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard." Harvard Business School Case 193-091, January 1993. (Revised April 1993.)
  • June 2014
  • Simulation

Balanced Scorecard Simulation

By: V.G. Narayanan
In this multi-player simulation, students experience the benefits and challenges of using a scorecard to implement strategic initiatives and monitor firm performance. Small teams of students work together to choose a strategy for their company, create a strategy map,... View Details
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"Balanced Scorecard Simulation." Harvard Business School Simulation 114-701, June 2014.
  • Working Paper

Developing the Guts of a GUT (Grand Unified Theory): Elite Commitment and Inclusive Growth

By: Lant Pritchett and Eric D. Werker
Two key unanswered questions in theories of growth are (a) why some countries successfully initiate episodes of rapid growth while others suffer extended stagnation and (b) why some countries are able to sustain growth episodes over many decades of rapid (or steady)... View Details
Keywords: Elite Commitment; Inclusive Growth; Status and Position; Rank and Position; Economic Growth
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Pritchett, Lant, and Eric D. Werker. "Developing the Guts of a GUT (Grand Unified Theory): Elite Commitment and Inclusive Growth." ESID Working Paper Series, No. 16/12, December 2012.
  • Article

Chris Argyris (1923–2013)

By: Amy C. Edmondson
Chris Argyris, a pioneer in the fields of organization development, organizational learning, and action science, passed away on November 16, 2013. Argyris was born in Newark, New Jersey, on July 16, 1923, to Greek immigrant parents, and grew up in Irvington, New... View Details
Keywords: Business History; Personal Development and Career
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Edmondson, Amy C. "Chris Argyris (1923–2013)." American Psychologist 70, no. 5 (July–August 2015): 473.
  • December 2013
  • Article

How Google Sold Its Engineers on Management

By: David A. Garvin
High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial... View Details
Keywords: Organizational Behavior; Human Resource Management; Managing Change; Organizational Change; Analytics; Management; Leadership; Human Resources; Talent and Talent Management
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Garvin, David A. "How Google Sold Its Engineers on Management." R1312D. Harvard Business Review 91, no. 12 (December 2013): 74–82.
  • September 2010 (Revised January 2012)
  • Case

OPOWER: Increasing Energy Efficiency through Normative Influence (A)

By: Amy J.C. Cuddy, Kyle Todd Doherty and Maarten W. Bos
The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
Keywords: Mathematical Methods; Applications and Software; Attitudes; Entrepreneurship; Energy Conservation; Power and Influence; Growth and Development Strategy; Energy Industry; United States
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Cuddy, Amy J.C., Kyle Todd Doherty, and Maarten W. Bos. "OPOWER: Increasing Energy Efficiency through Normative Influence (A)." Harvard Business School Case 911-016, September 2010. (Revised January 2012.)
  • 14 Aug 2015
  • Working Paper Summaries

Are ‘Better’ Ideas More Likely to Succeed? An Empirical Analysis of Startup Evaluation

Keywords: by Pian Shu; Financial Services
  • 07 Sep 2010
  • Research & Ideas

Mindful Leadership: When East Meets West

intelligence. It is relatively rare to find people who are fully self-aware. Mindfulness is a logical step in this process of gaining self-awareness that should be combined with experiences in leading through challenging situations and gaining awareness through View Details
Keywords: by Sean Silverthorne
  • Research Summary

Self-Disclosure and the Struggle to Negotiate Identities

Identity negotiation, the set of processes through which group members come to establish their identities within a group, has important implications for group interactions and productivity, particularly for diverse groups. When groups cannot make informed assumptions... View Details
  • July 2008 (Revised December 2009)
  • Case

Infosys' Relationship Scorecard: Measuring Transformational Partnerships

By: Francisco de Asis Martinez-Jerez, Robert S. Kaplan and Katherine Miller
This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational partnerships from its original position as an outsourcer of end-to-end IT projects. A transformational partner helps... View Details
Keywords: Partners and Partnerships; Performance Evaluation; Attorney and Client Relationships; Job Cuts and Outsourcing; Balanced Scorecard; Competitive Strategy; Commercialization; Competitive Advantage; Economic Growth; Growth and Development Strategy; Consulting Industry; Information Technology Industry; India
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Martinez-Jerez, Francisco de Asis, Robert S. Kaplan, and Katherine Miller. "Infosys' Relationship Scorecard: Measuring Transformational Partnerships." Harvard Business School Case 109-006, July 2008. (Revised December 2009.)
  • April 12, 2023
  • Article

Using AI to Adjust Your Marketing and Sales in a Volatile World

By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
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Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
  • February 2016 (Revised May 2016)
  • Case

Dinr: My First Start-up (A)

By: Shikhar Ghosh and Kristina Maslauskaite
In May 2012, a young employee at Google's London office, Markus Berger, was thinking whether he should quit his job and go after his dream of becoming an entrepreneur. Berger's idea was to create Dinr, a company that would offer an upscale food ingredient delivery... View Details
Keywords: Exit Strategy; Startup; Start-up; Business Exit or Shutdown; Business Startups; Entrepreneurship; Food
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Ghosh, Shikhar, and Kristina Maslauskaite. "Dinr: My First Start-up (A)." Harvard Business School Case 816-080, February 2016. (Revised May 2016.)
  • July 2022
  • Case

Metaverse Seoul

By: Mitchell Weiss and Samantha Markowitz
In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,... View Details
Keywords: Metaverse; Entrepreneurship; Innovation and Invention; Digital Platforms; Internet and the Web; Government Administration; Public Administration Industry; South Korea; Asia
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Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.
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