Filter Results:
(209)
Show Results For
- All HBS Web
(577)
- News (239)
- Research (209)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
Show Results For
- All HBS Web
(577)
- News (239)
- Research (209)
- Events (3)
- Multimedia (13)
- Faculty Publications (85)
Sort by
- October 2015
- Case
BandPage (A)
By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details
Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry
Lakhani, Karim R., Colin Maclay, and Greta Friar. "BandPage (A)." Harvard Business School Case 616-015, October 2015.
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
Generation of Fans? How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) 3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook Feedback or ideas to share? Email the... View Details
- 17 Jan 2012
- Working Paper Summaries
Expectations, Network Effects and Platform Pricing
- 08 Aug 2023
- Research & Ideas
Black Employees Not Only Earn Less, But Deal with Bad Bosses and Poor Conditions
different factors. First, there could be a spillover from broader societal inequalities. For example, Black and Hispanic workers are overrepresented in blue collar and service positions. “Companies such as Google and Facebook have pretty... View Details
Keywords: by Michael Blanding
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- October 2023
- Teaching Note
Metaverse Wars
By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
- 17 Oct 2023
- HBS Case
With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees
over the past decade, according to coauthor Amy Konary, senior vice president of the Subscribed Institute & Marketing Strategy at Zuora. Consider companies like the cloud storage provider Dropbox; Apple, which charges monthly for cloud storage, music, and more; and... View Details
- 22 Feb 2024
- Research & Ideas
How to Make AI 'Forget' All the Private Data It Shouldn't Have
computation more than anything else. It's about efficiently removing the influence of that data from the model without having to retrain it from scratch. Layne: Who would want to use unlearning? Neel: Companies who are forced to comply with regulations like the EU’s... View Details
- July 2017 (Revised September 2017)
- Case
Donald Trump Calls Carrier Corporation
By: Andy Zelleke and Brian Tilley
This case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of “social responsibility” as a corporate ideal.... View Details
Keywords: Corporate Social Responsibility; Board Decisions; Political Influence; Layoffs; Offshoring And Outsourcing; Manufacturing; United States; Mexico; Governing and Advisory Boards; Decision Making; Job Cuts and Outsourcing; Political Elections; Corporate Social Responsibility and Impact; Corporate Governance; Technology Industry; Manufacturing Industry; Connecticut; Indiana; Mexico
Zelleke, Andy, and Brian Tilley. "Donald Trump Calls Carrier Corporation." Harvard Business School Case 318-030, July 2017. (Revised September 2017.)
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
difference between a modest angel round and a strongly led seed- or A-round. I’ve recently written an in-depth look at this topic, Product Discovery 101, which I encourage you to read. Here are some highlights. Interest vs. problem testing “We had 1,000 clicks on our... View Details
Keywords: by Julia Austin
- 19 Apr 2016
- First Look
April 19, 2016
forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a brand on View Details
Keywords: Sean Silverthorne
- 14 Mar 2017
- First Look
First Look at New Research, March 14
series of experiments, the researchers tested four increasingly interactive ways in which Facebook might affect customers’ behavior. First, they explored whether liking a brand—passively following it—makes people more likely to purchase... View Details
Keywords: Sean Silverthorne
- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
at Wells Fargo (2016), bribery at Odebrecht (2016), sexual harassment at Uber (2017), misuse of personal data at Facebook (2018), airliner safety at Boeing (2019), fraudulent financial reporting at Wirecard (2020), opioid marketing at... View Details
Keywords: by Dina Gerdeman
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit... View Details
Keywords: Australia; China; Environmental Strategies; Green Business; Marketing; Entrepreneurship; Globalization; Beauty and Cosmetics Industry; China; Australia; United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
they have to live in some crappy apartment with five roommates.” You Might Also Like: Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return Managers, Your Employees Don’t Want to Be Facebook ‘Friends’ The Moral Enterprise:... View Details
Keywords: by Scott Van Voorhis
- 15 Aug 2023
- HBS Case
(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?
virtual-reality future yet to materialize as hoped by its biggest proponents. Chief among its backers: Facebook founder Mark Zuckerberg, who two years ago went so far as to change his social media company’s name to Meta and vowed to spend... View Details
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
to reach new people. Unlike traditional mass media advertising such as local TV commercials or print ads, which are expensive and time-consuming, paid digital media such as Google search ads, Facebook ads, and YouTube video ads offer many... View Details
- 29 Nov 2010
- HBS Case
United Breaks Guitars
attempts to recoup the value of his guitar (broken in transit) are stonewalled for over a year by United Airlines. Posted on YouTube on July 6, 2009, the video was tweeted by Carroll's friends, posted on social news sites, shared with View Details
Keywords: by Julia Hanna
- 28 Jan 2014
- Working Paper Summaries
Digital Discrimination: The Case of Airbnb.com
- 13 Jul 2021
- Research & Ideas
Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets
on Facebook and Twitter that fuels political extremism and hate crimes. Given the appeal of negative rhetoric, there are no easy solutions. “Although people produce much more positive content on social media in general, negative content... View Details