Publications

January 10, 2011
Column

Learning from Sustainable Community Experiments

By: Amy Edmondson, Tiona Zuzul and Robert Eccles

Keywords: Learning; Civil Society or Community

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16 Oct 2008
Working Paper Summaries

Making the Gambler’s Fallacy Disappear: The Role of Experience

Keywords: by Gregory M. Barron & Stephen Leider

September 2011 (Revised February 2013)
Case

Cleveland Clinic: Improving the Patient Experience

By: Ananth Raman and Anita L. Tucker

Healthcare has traditionally focused on medical outcomes and financial performance. The big question is always, "How much is it going to cost?" What would happen, though, if healthcare also considered the question of "How does the patient feel?" This case looks at the... View Details

Keywords: Health Care and Treatment; Customer Satisfaction; Performance Improvement; Service Delivery; Value Creation; Personal Characteristics; Human Needs

Educators

March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

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March 2013
Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Keywords: Customers; Advertising

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2011
Other Teaching and Training Material

Immersion Experience Program Note: Brazil

By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee

Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details

Keywords: Brazil

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough... View Details

Keywords: by Dina Gerdeman; Health; Entertainment & Recreation

23 Mar 2018
Working Paper Summaries

Experience Markets: An Application to Outsourcing and Hiring

Keywords: by Christopher T. Stanton and Catherine Thomas

January 2010
Article

The Role of Experience in the Gambler's Fallacy

By: Greg Barron and Stephen Leider

Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details

Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias

February 2018
Teaching Plan

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

Teaching Plan for HBS No. 318-002. View Details

October 2018
Case

Innovation at the Utility: Consolidated Edison's Experience

By: Martha Crawford, Andrew Serpa and Jon Wofsy

In 2014, regulators in New York State released a bold vision for the future of the electric utility industry to try and stay ahead of larger trends of rising customer expectations, stagnant load growth, and climate change. In response, Con Edison created a Utility of... View Details

Keywords: Blockchain; Utilities; Consolidated Edison; Regulated Monopolies; Electricity Distribution; Innovation Strategy; Organizational Design; Energy; Energy Generation; Utilities Industry; Energy Industry

Educators

April 2021
Teaching Note

Hot Wheels: Launching the Mixed-Play Experience

By: Elie Ofek and Andres Terech

21 May 2015
Working Paper Summaries

Incentives versus Reciprocity: Insights from a Field Experiment

Keywords: by Doug J. Chung & Das Narayandas

June 2019
Teaching Note

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Aldo Sesia

Teaching Note for HBS No. 419-004. View Details

November 2007 (Revised June 2016)
Background Note

Differences at Work: The Individual Experience

By: Sandra J. Sucher

This note presents some basic concepts and findings from social science research that can help you anticipate and manage some of the complexities of differences at work. View Details

Keywords: Demographics

Educators

April 2014
Article

Awards Unbundled: Evidence from a Natural Field Experiment

By: Nava Ashraf, Oriana Bandiera and Scott S. Lee

Organizations often use non-monetary awards to incentivize performance. Awards may affect behavior through several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker... View Details

Keywords: Social Comparison; Awards; Optimal Expectactions; Zambia; Status and Position; Performance Expectations; Motivation and Incentives; Health Care and Treatment; Health Industry; Zambia