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  • September 2017 (Revised December 2017)
  • Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
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McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
  • Article

Productivity Orientation and the Consumption of Collectable Experiences

By: Anat Keinan and Ran Kivetz
This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details
Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity
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Keinan, Anat, and Ran Kivetz. "Productivity Orientation and the Consumption of Collectable Experiences." Journal of Consumer Research 37, no. 6 (April 2011). (Winner, 2011 Ferber Award. Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
  • September 2018 (Revised April 2019)
  • Case

AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia
In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details
Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry
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McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)
  • Summer 2017
  • Article

Copyright Enforcement: Evidence from Two Field Experiments

By: Hong Luo and Julie Holland Mortimer
Effective dispute resolution is important for reducing private and social costs. We study how resolution responds to changes in price and communication using a new, extensive dataset of copyright infringement incidences by firms. The data cover two field experiments... View Details
Keywords: Copyright; Law Enforcement; Lawsuits and Litigation; Cost
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Luo, Hong, and Julie Holland Mortimer. "Copyright Enforcement: Evidence from Two Field Experiments." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 499–528.
  • August 1983
  • Supplement

Learning from a Consulting Experience (B)

By: Arthur N. Turner
Keywords: Experience and Expertise; Consulting Industry
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Turner, Arthur N. "Learning from a Consulting Experience (B)." Harvard Business School Supplement 484-009, August 1983.
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 23 Mar 2018
  • Working Paper Summaries

Experience Markets: An Application to Outsourcing and Hiring

Keywords: by Christopher T. Stanton and Catherine Thomas
  • August 1983
  • Case

Learning from a Consulting Experience (A)

By: Arthur N. Turner
Keywords: Consulting Industry
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Turner, Arthur N. "Learning from a Consulting Experience (A)." Harvard Business School Case 484-008, August 1983.
  • Fall 2018
  • Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
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Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
  • 17 May 2022
  • Cold Call Podcast

Delivering a Personalized Shopping Experience with AI

Keywords: Re: Jill J. Avery
  • 16 Oct 2008
  • Working Paper Summaries

Making the Gambler’s Fallacy Disappear: The Role of Experience

Keywords: by Gregory M. Barron & Stephen Leider
  • April 2021
  • Teaching Note

Hot Wheels: Launching the Mixed-Play Experience

By: Elie Ofek and Andres Terech
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Ofek, Elie, and Andres Terech. "Hot Wheels: Launching the Mixed-Play Experience." Harvard Business School Teaching Note 521-721, April 2021.
  • 21 May 2015
  • Working Paper Summaries

Incentives versus Reciprocity: Insights from a Field Experiment

Keywords: by Doug J. Chung & Das Narayandas
  • June 2019
  • Teaching Note

California Closets: Organizing the Customer Experience

By: Boris Groysberg and Aldo Sesia
Teaching Note for HBS No. 419-004. View Details
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Groysberg, Boris, and Aldo Sesia. "California Closets: Organizing the Customer Experience." Harvard Business School Teaching Note 419-064, June 2019.
  • November 2007 (Revised June 2016)
  • Background Note

Differences at Work: The Individual Experience

By: Sandra J. Sucher
This note presents some basic concepts and findings from social science research that can help you anticipate and manage some of the complexities of differences at work. View Details
Keywords: Demographics
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Sucher, Sandra J. "Differences at Work: The Individual Experience." Harvard Business School Background Note 608-068, November 2007. (Revised June 2016.)
  • 06 Oct 2020
  • Working Paper Summaries

Design and Analysis of Switchback Experiments

Keywords: by Iavor I. Bojinov, David Simchi-Levi, and Jinglong Zhao
  • July 1994
  • Background Note

Introduction to the Milgram Experiment Film

By: Joseph L. Badaracco Jr. and Jerry Useem
Keywords: Arts; Film Entertainment
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Badaracco, Joseph L., Jr., and Jerry Useem. "Introduction to the Milgram Experiment Film." Harvard Business School Background Note 395-015, July 1994.
  • 1994
  • Chapter

International Experiences with Securities Transaction Taxes

By: K. A. Froot and J. Campbell
Keywords: Corporation Taxation; Interest Deductibility; Cost Of Capital; Corporate Finance; Accounting; Borrowing and Debt; Financing and Loans; Interest Rates
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Froot, K. A., and J. Campbell. "International Experiences with Securities Transaction Taxes." In The Internationalization of Equity Markets, edited by J. Frankel, 277–308. University of Chicago Press, 1994. (Revised from NBER Working Paper No. 4587, December 1993; also featured in The NBER Digest, May 1994.)
  • March 23, 2009
  • Editorial

Wanted: Elected Leaders with International Experience

By: R. Dujarric and A. Zelleke
Keywords: Leadership
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Dujarric, R., and A. Zelleke. "Wanted: Elected Leaders with International Experience." Christian Science Monitor (March 23, 2009).
  • April 2014
  • Article

Awards Unbundled: Evidence from a Natural Field Experiment

By: Nava Ashraf, Oriana Bandiera and Scott S. Lee
Organizations often use non-monetary awards to incentivize performance. Awards may affect behavior through several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker... View Details
Keywords: Social Comparison; Awards; Optimal Expectactions; Zambia; Status and Position; Performance Expectations; Motivation and Incentives; Health Care and Treatment; Health Industry; Zambia
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Ashraf, Nava, Oriana Bandiera, and Scott S. Lee. "Awards Unbundled: Evidence from a Natural Field Experiment." Journal of Economic Behavior & Organization 100 (April 2014): 44–63.
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