Filter Results:
(4,051)
Show Results For
- All HBS Web
(12,589)
- People (96)
- News (4,331)
- Research (4,051)
- Events (80)
- Multimedia (276)
- Faculty Publications (2,568)
Show Results For
- All HBS Web
(12,589)
- People (96)
- News (4,331)
- Research (4,051)
- Events (80)
- Multimedia (276)
- Faculty Publications (2,568)
Sort by
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- March 2013
- Article
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
Rayport, Jeffrey F. "Advertising's New Medium: Human Experience." Harvard Business Review 91, no. 3 (March 2013): 76–84.
- 2011
- Other Teaching and Training Material
Immersion Experience Program Note: Brazil
By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee
Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details
Keywords: Brazil
- September 2018 (Revised April 2019)
- Case
AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)
By: Henry McGee and Aldo Sesia
In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details
Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry
McGee, Henry, and Aldo Sesia. "AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)." Harvard Business School Case 319-024, September 2018. (Revised April 2019.)
- January 2010
- Article
The Role of Experience in the Gambler's Fallacy
By: Greg Barron and Stephen Leider
Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details
Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias
Barron, Greg, and Stephen Leider. "The Role of Experience in the Gambler's Fallacy." Special Issue on Decisions from Experience. Journal of Behavioral Decision Making 23, no. 1 (January 2010).
- Summer 2017
- Article
Copyright Enforcement: Evidence from Two Field Experiments
By: Hong Luo and Julie Holland Mortimer
Effective dispute resolution is important for reducing private and social costs. We study how resolution responds to changes in price and communication using a new, extensive dataset of copyright infringement incidences by firms. The data cover two field experiments... View Details
Luo, Hong, and Julie Holland Mortimer. "Copyright Enforcement: Evidence from Two Field Experiments." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 499–528.
- August 1983
- Supplement
Learning from a Consulting Experience (B)
By: Arthur N. Turner
Turner, Arthur N. "Learning from a Consulting Experience (B)." Harvard Business School Supplement 484-009, August 1983.
- 20 Dec 2017
- Lessons from the Classroom
How to Design a Better Customer Experience
Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough... View Details
- 23 Mar 2018
- Working Paper Summaries
Experience Markets: An Application to Outsourcing and Hiring
- June 2025
- Exercise
Full-Funnel Advertising on TikTok: An Experiment (Solution)
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
- August 1983
- Case
Learning from a Consulting Experience (A)
By: Arthur N. Turner
Keywords: Consulting Industry
Turner, Arthur N. "Learning from a Consulting Experience (A)." Harvard Business School Case 484-008, August 1983.
- April 2021
- Teaching Note
Hot Wheels: Launching the Mixed-Play Experience
By: Elie Ofek and Andres Terech
- 1994
- Chapter
International Experiences with Securities Transaction Taxes
By: K. A. Froot and J. Campbell
Keywords: Corporation Taxation; Interest Deductibility; Cost Of Capital; Corporate Finance; Accounting; Borrowing and Debt; Financing and Loans; Interest Rates
Froot, K. A., and J. Campbell. "International Experiences with Securities Transaction Taxes." In The Internationalization of Equity Markets, edited by J. Frankel, 277–308. University of Chicago Press, 1994. (Revised from NBER Working Paper No. 4587, December 1993; also featured in The NBER Digest, May 1994.)
- March 23, 2009
- Editorial
Wanted: Elected Leaders with International Experience
By: R. Dujarric and A. Zelleke
Keywords: Leadership
Dujarric, R., and A. Zelleke. "Wanted: Elected Leaders with International Experience." Christian Science Monitor (March 23, 2009).
- 17 May 2022
- Cold Call Podcast
Delivering a Personalized Shopping Experience with AI
Keywords: Re: Jill J. Avery
- 16 Oct 2008
- Working Paper Summaries
Making the Gambler’s Fallacy Disappear: The Role of Experience
Keywords: by Gregory M. Barron & Stephen Leider
- April 2014
- Article
Awards Unbundled: Evidence from a Natural Field Experiment
By: Nava Ashraf, Oriana Bandiera and Scott S. Lee
Organizations often use non-monetary awards to incentivize performance. Awards may affect behavior through several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker... View Details
Keywords: Social Comparison; Awards; Optimal Expectactions; Zambia; Status and Position; Performance Expectations; Motivation and Incentives; Health Care and Treatment; Health Industry; Zambia
Ashraf, Nava, Oriana Bandiera, and Scott S. Lee. "Awards Unbundled: Evidence from a Natural Field Experiment." Journal of Economic Behavior & Organization 100 (April 2014): 44–63.
- Fall 2018
- Article
The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
- 21 May 2015
- Working Paper Summaries
Incentives versus Reciprocity: Insights from a Field Experiment
Keywords: by Doug J. Chung & Das Narayandas
- June 2019
- Teaching Note
California Closets: Organizing the Customer Experience
By: Boris Groysberg and Aldo Sesia
Teaching Note for HBS No. 419-004. View Details