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      • Faculty Publications  (9,130)

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      • 2025
      • White Paper

      Governors Reshaping Workforce Development: Turning WIOA Challenges into Workforce Solutions

      By: Joseph B. Fuller, Kerry McKittrick, Nathalie Gazzaneo, Ariel Higuchi, Justine Gluck, Zoe Butler, Jack Porter and Malena Dailey
      The Workforce Innovation and Opportunity Act (WIOA) grants Governors significant authority to shape their state workforce systems. Yet, little research explores how they use those powers to strengthen their economies and expand access to employment and training.... View Details
      Keywords: Government Administration; Policy; Training; Employment
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      Fuller, Joseph B., Kerry McKittrick, Nathalie Gazzaneo, Ariel Higuchi, Justine Gluck, Zoe Butler, Jack Porter, and Malena Dailey. "Governors Reshaping Workforce Development: Turning WIOA Challenges into Workforce Solutions." White Paper, Project on Workforce at Harvard, April 2025.
      • April 2025
      • Supplement

      ZEISS: Commercializing Science

      By: Maria P. Roche and Richie Zitomer
      Spreadsheet Supplement for HBS Case No. 725-359. View Details
      Keywords: Business Model; Business Organization; Decisions; Business Strategy; Competition; Business History; Collaborative Innovation and Invention; Independent Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Knowledge Sharing; Industry Growth; Monopoly; Organizational Culture; Supply Chain Management; Partners and Partnerships; Risk and Uncertainty; Adaptation; Commercialization; Resource Allocation; Corporate Strategy; Semiconductor Industry; Technology Industry; Germany; Europe
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      Roche, Maria P., and Richie Zitomer. "ZEISS: Commercializing Science." Harvard Business School Spreadsheet Supplement 725-856, April 2025.
      • April 2025
      • Case

      Salesforce Agentforce: The Limitless Workforce

      By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez
      In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details
      Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States
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      Srinivasan, Suraj, Allison Ciechanover, and George Gonzalez. "Salesforce Agentforce: The Limitless Workforce." Harvard Business School Case 125-096, April 2025.
      • April 2025
      • Article

      The Allocation of Socially Responsible Capital

      By: Daniel Green and Benjamin N. Roth
      Portfolio allocation decisions increasingly incorporate social values. We develop a tractable framework to study how competition between investors to own socially valuable assets affects social welfare. Relative to the most common social-investing strategies, we... View Details
      Keywords: Socially Responsible Investing; Investment Portfolio; Welfare; Social Issues; Investment Return
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      Green, Daniel, and Benjamin N. Roth. "The Allocation of Socially Responsible Capital." Journal of Finance 80, no. 2 (April 2025): 755–781.
      • 2025
      • Book

      The Experimentation Machine: Finding Product–Market Fit in the Age of AI

      By: Jeffrey J. Bussgang
      Leverage AI to be a 10x Founder

      Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
      Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
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      Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, 2025.
      • 2025
      • Working Paper

      With a Little Help from My Family: Informal Startup Financing

      By: Brian K. Baik, Johan Ludvig S. Karlsen and Katja Kisseleva
      Using Norwegian administrative data, we identify family equity investments in startups and examine their effects on investor returns and firm behavior. Informal investors earn lower returns than external individuals, and the firms they back are less likely to secure... View Details
      Keywords: Early Stage Finance; Informal Investment; Household Finance; Risk Taking; Entrepreneurial Finance; Entrepreneurship; Personal Finance; Family and Family Relationships; Business Startups; Investment; Norway
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      Baik, Brian K., Johan Ludvig S. Karlsen, and Katja Kisseleva. "With a Little Help from My Family: Informal Startup Financing." Harvard Business School Working Paper, No. 25-053, April 2025.
      • March 2025
      • Case

      Boom, Bust, or Bullseye? Navigating the Short-Term Rental Market

      By: John Macomber, Juan Pablo Heusser Killing, Siddhant Pardeshi and Sally Su
      Short-term rentals listed via apps like AirBnB and VRBO are increasingly interesting investments for small-scale real estate investors. However, they have substantial operating costs, vacancy risk, and regulatory exposure compared to traditional long-term leases... View Details
      Keywords: Housing; Acquisition; Entrepreneurship; Investment; Bids and Bidding; Leasing; Renting or Rental; Real Estate Industry; Accommodations Industry; Arizona; California; Texas
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      Macomber, John, Juan Pablo Heusser Killing, Siddhant Pardeshi, and Sally Su. "Boom, Bust, or Bullseye? Navigating the Short-Term Rental Market." Harvard Business School Case 225-013, March 2025.
      • March 2025
      • Case

      Mobvoi's Path Through Market Challenges and Business Reinvention

      By: Paul A. Gompers and Shu Lin
      Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
      Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China
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      Gompers, Paul A., and Shu Lin. "Mobvoi's Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
      • March 2025 (Revised June 2025)
      • Case

      Designing the Future of Work: Atlassian's Distributed Work Practices

      By: Ashley Whillans and Gabriel Rondón Ichikawa
      In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere—forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows... View Details
      Keywords: Transformation; Working Conditions; Management Practices and Processes; Product Development; Organizational Culture; Business Strategy; Employees; Technology Industry
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      Whillans, Ashley, and Gabriel Rondón Ichikawa. "Designing the Future of Work: Atlassian's Distributed Work Practices." Harvard Business School Case 925-029, March 2025. (Revised June 2025.)
      • March 27, 2025
      • Article

      How One Company Used AI to Broaden Its Customer Base

      By: Sunil Gupta and Frank V. Cespedes
      The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
      Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
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      Gupta, Sunil, and Frank V. Cespedes. "How One Company Used AI to Broaden Its Customer Base." Harvard Business Review (website) (March 27, 2025).
      • March 2025
      • Case

      Calyx Global: Rating Carbon Credits

      By: Michael W. Toffel and Adam Chen
      This case describes how rating agencies and other organizations are seeking to improve the quality of carbon credits sold in the voluntary carbon market to organizations seeking to use them to supplement their internal decarbonization efforts to meet their net zero... View Details
      Keywords: Service Design; Certification; Auditing; Auditor Reputation; Carbon Credits; Carbon; Rating Agency Disagreement; Ratings; Climate Change; Business Model; Environmental Sustainability; Corporate Social Responsibility and Impact; Conflict of Interests; Reputation; Business Strategy
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      Toffel, Michael W., and Adam Chen. "Calyx Global: Rating Carbon Credits." Harvard Business School Case 625-102, March 2025.
      • March 2025
      • Case

      Niramai: An AI Solution to Save Lives

      By: Rembrand Koning, Maria P. Roche and Kairavi Dey
      Founded in 2017, Niramai developed Thermalytix, a breast cancer screening tool. Thermalytix used a high-resolution thermal sensing device and machine learning algorithms to analyze thermal images and detect tumors. Its patented solution leveraged big data analytics,... View Details
      Keywords: Entrepreneurship; AI and Machine Learning; Technology Adoption; Health Care and Treatment; Innovation and Management; Entrepreneurial Finance; Business Strategy; Science-Based Business; Technology Industry; Health Industry; Asia; India; South Asia
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      Koning, Rembrand, Maria P. Roche, and Kairavi Dey. "Niramai: An AI Solution to Save Lives." Harvard Business School Case 725-439, March 2025.
      • March 2025
      • Case

      adidas (A): Defining a Strategy for Reebok

      By: Ramon Casadesus-Masanell, Claudio Feser and Karolin Frankenberger
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      Casadesus-Masanell, Ramon, Claudio Feser, and Karolin Frankenberger. "adidas (A): Defining a Strategy for Reebok." Harvard Business School Case 725-422, March 2025.
      • March 2025
      • Supplement

      adidas (B): Defining a Strategy for Reebok

      By: Ramon Casadesus-Masanell, Claudio Feser and Karolin Frankenberger
      Supplement to HBS Case No. 425-422. View Details
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      Casadesus-Masanell, Ramon, Claudio Feser, and Karolin Frankenberger. "adidas (B): Defining a Strategy for Reebok." Harvard Business School Supplement 725-423, March 2025.
      • March 2025 (Revised April 2025)
      • Case

      Perplexity: Redefining Search

      By: Suraj Srinivasan, Michelle Hu, Sriraghav Srinivasan and Radhika Kak
      By early 2025, Perplexity had rapidly evolved from a modest startup into a popular "answer engine" valued at $9 billion. The company had boldly positioned itself as the disruptor to Google aiming to redefine search for the AI age. Through novel AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Internet and the Web; Business Startups; Competitive Strategy; Business Model; Technology Industry; United States
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      Srinivasan, Suraj, Michelle Hu, Sriraghav Srinivasan, and Radhika Kak. "Perplexity: Redefining Search." Harvard Business School Case 125-093, March 2025. (Revised April 2025.)
      • March 2025
      • Case

      Taylor Guitars: Making Employee Ownership Work the Taylor Way

      By: Dennis Campbell, Petros Kusmu and Stacy Straaberg
      In 2013, guitar manufacturer Taylor Guitars’ co-founders Bob Taylor and Kurt Listug were considering several exit options including selling to a competitor or to a private equity firm. The co-founders decided, instead, to embark on a seven-year process to transfer 100%... View Details
      Keywords: Business Exit or Shutdown; Communication Strategy; Announcements; Decisions; Music Entertainment; Values and Beliefs; Borrowing and Debt; Geographic Location; Global Range; Governance; Employee Stock Ownership Plan; Management Style; Organizational Culture; Organizational Structure; Private Ownership; Business Strategy; Management Succession; Transition; Employee Ownership; Performance; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California; San Diego; Mexico; Netherlands
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      Campbell, Dennis, Petros Kusmu, and Stacy Straaberg. "Taylor Guitars: Making Employee Ownership Work the Taylor Way." Harvard Business School Case 125-054, March 2025.
      • March 2025
      • Supplement

      Wasabi Technologies (B)

      By: Lou Shipley and Stacy Straaberg
      Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the four-year-old venture rapidly. Wasabi had so far focused... View Details
      Keywords: Information Management; Sales; Product Development; Growth and Development Strategy; Business Strategy; Information Technology Industry; United States; Massachusetts; Boston
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      Shipley, Lou, and Stacy Straaberg. "Wasabi Technologies (B)." Harvard Business School Supplement 825-035, March 2025.
      • 2025
      • Working Paper

      Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing

      By: Dafna F. Bearson and Maria P. Roche
      This paper examines the antecedents of firms’ decisions to license intellectual property (IP). We propose a conceptual framework emphasizing two critical factors: (1) transferability, which we define as the ease of moving knowledge embodied in inventions across firm... View Details
      Keywords: Technological Innovation; Innovation Strategy; Intellectual Property; Value Creation
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      Bearson, Dafna F., and Maria P. Roche. "Transferability MATTRs: Towards Understanding Antecedents of Strategic Licensing." Harvard Business School Working Paper, No. 25-042, March 2025.
      • March 2025 (Revised May 2025)
      • Case

      Xfund and Sam Altman: Finding Harvard's Best Generative AI Founders

      By: Suraj Srinivasan
      On May 1, 2024, Xfund Managing Partners Patrick Chung and Brandon Farwell, hosted a high-stakes venture pitch session designed to select one startup for a minimum $100,000 investment. This “Xperiment Stake” competition, dedicated to startups in the Generative AI... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Business Startups; Competition; Technology Industry; United States
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      Srinivasan, Suraj. "Xfund and Sam Altman: Finding Harvard's Best Generative AI Founders." Harvard Business School Case 125-090, March 2025. (Revised May 2025.)
      • March 2025
      • Case

      Skylight: Hit Product or Scalable Company?

      By: Rembrand Koning, Christina Wallace and Jeff Huizinga
      Skylight, originally a digital frame startup aimed at connecting dispersed families, expanded with a second product—Calendar—to help families manage schedules. Despite significant potential, Calendar struggled with persistent technical issues and poor customer... View Details
      Keywords: Culture; Software; Hardware; Entrepreneurship; Business Startups; Customer Satisfaction; Resource Allocation; Product Launch; Business Strategy; Expansion
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      Koning, Rembrand, Christina Wallace, and Jeff Huizinga. "Skylight: Hit Product or Scalable Company?" Harvard Business School Case 825-143, March 2025.
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